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Thermal Hat

Fail

Demand is soft, at -80.1% this quarter, so Thermal Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£38K/yr189K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
32%top-5 click share · 47 brands · 121 sellers

Flapen Score

Thermal Hat against its category

The dotted line is the Fashion average. Past it, Thermal Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Hat 189K times last year and spent an estimated £38K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
2.3%
Market size, estimated
£38Ka year
Peak month
November28.0× the quietest month
Top search term
work hat13K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £2.75 to £19.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.65 that is £865 to £2K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£2.75–£19.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£865–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #401 within Accessories. It carries 5,433 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
88%
Out of stock, average day
11.4%
Average rank
#401in Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,433per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Thermal Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£752£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

121

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

32%

Top 20: 65%

Open market

57%

  • Wmcaps8%
  • Lvaiz Hats8%
  • Blackrock8%
  • WK IEASON7%
  • ehsbuy6%
  • ROXUN6%

Demand

Thermal Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.0×

Search terms

Top Thermal Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • work hat13K/yr
  • thermal hat30K/yr
  • work hats for men7K/yr
  • warm hat13K/yr
  • head warmer men8K/yr
  • warm hat men10K/yr
  • ski hat14K/yr
  • thermal beanie8K/yr
  • thermal hat mens20K/yr
  • thermal beanie hat men8K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.12

too tight

Too small

Far too large

Quality-Overall9%+0.49

Also felt it was overpriced for the quality

POOR QUALITY

Quite cheaply made

Thickness9%−0.05

is thinner than I expected

It is thick

Qute thin and really over sized had to return it

Warmth3%+2.50

this will not keep your head warm for long in cold weather

Doesnt keep you warm

I do not like fact that is not all that warm

Value For Money3%

This is not value for money

On the pricey side

a bit on the pricey side if painful price

Love

Warmth23%+2.50

Toasty warm

Warm hat

Keep warm

Quality-Overall18%+0.49

Still solid quality

Excellent product

This beanie is good quality

Size-Overall13%−0.12

easy to fit

Amazing fit

The fit is snug

Value For Money9%

Good value for money

Good Value

Excellent value for money

Comfort-Overall9%+0.71

Comfy and warm

Really good and comfortable hat

comfortable to wear

Return

1.6% Return rate 80% Fixable by listing

Size-Overall62%▇▇▇███

too tight

Too small

Far too large

Quality-Overall7%█▅▄▅▅▅

Also felt it was overpriced for the quality

POOR QUALITY

Quite cheaply made

Color4%▃█▇▃▆▅

goes a bit brown / ginger

The dye can run

Thin4%▆█▆▄▂▁
Shape/Style3%▃▄▁▃█▆

FAQ

Common Thermal Hat questions

Answered from the same tracked data.