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Thermal Hat

Fail

Demand is soft, at -80.1% this quarter, so Thermal Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£38K/yr189K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
32%top-5 click share · 47 brands · 121 sellers

Flapen Score

Thermal Hat against its category

The dotted line is the Fashion average. Past it, Thermal Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Hat 189K times last year and spent an estimated £38K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
2.3%
Market size, estimated
£38Ka year
Peak month
November28.0× the quietest month
Top search term
work hat13K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £2.75 to £19.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.65 that is £865 to £2K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£2.75–£19.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£865–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #401 within Accessories. It carries 5,433 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
88%
Out of stock, average day
11.4%
Average rank
#401in Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,433per listing
Listings tracked
68

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Thermal Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£752£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

121

Est. top-5 brand share

37%

Top 20: 78%

Est. top-5 click share

32%

Top 20: 65%

Open market

57%

  • Wmcaps8%
  • Lvaiz Hats8%
  • Blackrock8%
  • WK IEASON7%
  • ehsbuy6%
  • ROXUN6%

Demand

Thermal Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.0×

Search terms

Top Thermal Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • work hat13K/yr
  • thermal hat30K/yr
  • work hats for men7K/yr
  • warm hat13K/yr
  • head warmer men8K/yr
  • warm hat men10K/yr
  • ski hat14K/yr
  • thermal beanie8K/yr
  • thermal hat mens20K/yr
  • thermal beanie hat men8K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Hat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
26%of negative reviews mention “Size-Overall”
1.6%of orders come back
“too tight”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermal Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data