Thermal Hat
FailDemand is soft, at -80.1% this quarter, so Thermal Hat is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £38K/yr189K searches / yr
- 90-day growth
- -80.1%search demand this quarter
- Competition
- 32%top-5 click share · 47 brands · 121 sellers
Flapen Score
Thermal Hat against its category
The dotted line is the Fashion average. Past it, Thermal Hat is stronger. Inside it, weaker.
Market
The Thermal Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thermal Hat 189K times last year and spent an estimated £38K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -80.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £38Ka year
- Peak month
- November28.0× the quietest month
- Top search term
- work hat13K searches a year
02 · Price
A sale here is worth £8.65.
Listings sell for £8.65 on average, from £2.75 to £19.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.65 that is £865 to £2K a year per listing.
- Average price
- £8.65under the $15 to $100 sweet spot
- Price range
- £2.75–£19.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £865–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #401 within Accessories. It carries 5,433 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 88%
- Out of stock, average day
- 11.4%
- Average rank
- #401in Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,433per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Thermal Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blackrock Black Beanie Hat for Men and Women Running Lightweight Skull Caps Thermal Beanie Winter Work Hat Unisex - One Size
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 7,535
- Age
- 11y ago

WK IEASON Winter Thermal Fleece Beanie Neck Warmer Set Winter Running Hat and Thermal Snoods Unisex Scarf and Fleece Beanie for Running Jogging Skiing Cycling Snowboarding Climbing Outdoor Sports
- Price
- £10.59
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 1y ago

Lvaiz Hats Mens Winter Beanie Hat Warm Fleece Lined Skull Cap for Men Reversible Women Windproof Watch Hat Knit Warm Unisex Beanie
- Price
- £10.13
- Rating
- 4.5/5
- Reviews
- 4,047
- Age
- 2y ago

ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 11mo ago

ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Trending
90-day click momentum
ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

Baseball Cap Mens Classic Adjustable by MIG - Work Casual Sports Leisure (Black)
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 843
- Age
- 10y ago

ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 11mo ago

Decentron Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap Hiking Bucket Hats for Men Women (Dark Grey)
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 931
- Age
- 7y ago

ACUSHLA Windproof Waterproof Cuffed Beanie Thermal Fleece Lined Winter Hat
- Price
- £10.21
- Rating
- 4.3/5
- Reviews
- 673
- Age
- 2y ago
Newest
by launch date
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 11mo ago

Keains Unisex Wooly HatThermal Winter HatsWarm Fleece Lining Hats Knit Beanie for Men and WomenGifts for Men Women Dad Black
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago

KNITDAY Chunky Wool Fisherman Short Beanie Hats Skull Cap for Men Mens Thick Skater Streetwear Fishermans Beanie Warm Winter Knit Daily Hat (Black)
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 1y ago

WK IEASON Winter Thermal Fleece Beanie Neck Warmer Set Winter Running Hat and Thermal Snoods Unisex Scarf and Fleece Beanie for Running Jogging Skiing Cycling Snowboarding Climbing Outdoor Sports
- Price
- £10.59
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 1y ago

Wmcaps Winter Beanie for Men with EarflapsUnisex Thick Warm Knit Hat with Ear FlapsFleece Lined Woolly Hats for Outdoor Activity-Black
- Price
- £11.69
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
47 rising
Sellers
121
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
32%
Top 20: 65%
Open market
57%
- Wmcaps8%
- Lvaiz Hats8%
- Blackrock8%
- WK IEASON7%
- ehsbuy6%
- ROXUN6%
Demand
Thermal Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.0×
Search terms
Top Thermal Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- work hat13K/yr
- thermal hat30K/yr
- work hats for men7K/yr
- warm hat13K/yr
- head warmer men8K/yr
- warm hat men10K/yr
- ski hat14K/yr
- thermal beanie8K/yr
- thermal hat mens20K/yr
- thermal beanie hat men8K/yr
Reviews and returns
What reviews say buyers love and hate about Thermal Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too tight
Too small
Far too large
Also felt it was overpriced for the quality
POOR QUALITY
Quite cheaply made
is thinner than I expected
It is thick
Qute thin and really over sized had to return it
this will not keep your head warm for long in cold weather
Doesnt keep you warm
I do not like fact that is not all that warm
This is not value for money
On the pricey side
a bit on the pricey side if painful price
Love
Toasty warm
Warm hat
Keep warm
Still solid quality
Excellent product
This beanie is good quality
easy to fit
Amazing fit
The fit is snug
Good value for money
Good Value
Excellent value for money
Comfy and warm
Really good and comfortable hat
comfortable to wear
Return
1.6% Return rate 80% Fixable by listing
too tight
Too small
Far too large
Also felt it was overpriced for the quality
POOR QUALITY
Quite cheaply made
goes a bit brown / ginger
The dye can run
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermal Hat questions
Answered from the same tracked data.









