thermal hat
Skip itSoft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.75–£19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,432.91avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 189K searches
Growth
Bad-80.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, thermal hat is a £38K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
thermal hat market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £69K–£87K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #401
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 74%
- Out of stock
- 11.4%
- Avg brand age
- 52 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
121
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
32%
Top 20: 65%
Open market
57%
- Wmcaps8%
- Lvaiz Hats8%
- Blackrock8%
- WK IEASON7%
- ehsbuy6%
- ROXUN6%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -80.1% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.0×
Top thermal hat search terms
- work hat13K/yr
- thermal hat30K/yr
- work hats for men7K/yr
- warm hat13K/yr
- head warmer men8K/yr
- warm hat men10K/yr
- ski hat14K/yr
- thermal beanie8K/yr
- thermal hat mens20K/yr
- thermal beanie hat men8K/yr
Top thermal hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blackrock Black Beanie Hat for Men and Women Running Lightweight Skull Caps Thermal Beanie Winter Work Hat Unisex - One Size
Blackrock£5.174.5★7,535 rev
WK IEASON Winter Thermal Fleece Beanie Neck Warmer Set Winter Running Hat and Thermal Snoods Unisex Scarf and Fleece Beanie for Running Jogging Skiing Cycling Snowboarding Climbing Outdoor Sports
WK IEASON£10.594.4★111 rev
Lvaiz Hats Mens Winter Beanie Hat Warm Fleece Lined Skull Cap for Men Reversible Women Windproof Watch Hat Knit Warm Unisex Beanie
Lvaiz Hats£10.134.5★4,047 rev
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.184.5★1,094 rev
ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
ehsbuy£7.064.6★67 rev
Newest
by launch dateROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.181,094 rev
Keains Unisex Wooly HatThermal Winter HatsWarm Fleece Lining Hats Knit Beanie for Men and WomenGifts for Men Women Dad Black
Keains£7.04116 rev
KNITDAY Chunky Wool Fisherman Short Beanie Hats Skull Cap for Men Mens Thick Skater Streetwear Fishermans Beanie Warm Winter Knit Daily Hat (Black)
KNITDAY£8.16213 rev
WK IEASON Winter Thermal Fleece Beanie Neck Warmer Set Winter Running Hat and Thermal Snoods Unisex Scarf and Fleece Beanie for Running Jogging Skiing Cycling Snowboarding Climbing Outdoor Sports
WK IEASON£10.59111 rev
Wmcaps Winter Beanie for Men with EarflapsUnisex Thick Warm Knit Hat with Ear FlapsFleece Lined Woolly Hats for Outdoor Activity-Black
Wmcaps£11.69431 rev
Trending
90-day click momentumehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
ehsbuy£7.064.6★
Baseball Cap Mens Classic Adjustable by MIG - Work Casual Sports Leisure (Black)
MIG - Mud Ice Gravel£6.844.4★
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.184.5★
Decentron Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap Hiking Bucket Hats for Men Women (Dark Grey)
Decentron£13.404.6★
ACUSHLA Windproof Waterproof Cuffed Beanie Thermal Fleece Lined Winter Hat
ACUSHLA£10.214.3★
What buyers say about thermal hat
What buyers praise and complain about, mined from review topics.What buyers love
“Toasty warm”
“Still solid quality”
“easy to fit”
“Good value for money”
“Comfy and warm”
“As advertised”
“Breathable material, easy to use”
“Just right for cycling in the cold weather”
“Soft and adjustable”
“Comfy and breathable”
What buyers complain about
“too tight”
“Also felt it was overpriced for the quality”
“is thinner than I expected”
“this will not keep your head warm for long in cold weather”
“This is not value for money”
“goes a bit brown / ginger”
“didn't last longer”
“Very uncomfortable, very little give and not a nice feeling fabric”
“Fault advertising”
“my only note is sometimes you get one where the adjustable strap doesnt hold properly”
Top return reasons
Common questions
- Is thermal hat profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 68 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the thermal hat niche?
- 47 brands and 121 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in thermal hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.
- When does demand for thermal hat peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 28.0× the quietest.
- What does it cost to enter the thermal hat niche?
- Listings span £2.75–£19.14; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 5,433 reviews — the moat a new listing must climb.