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The Walking Dead

Fail

Buyers convert on only 0.1% of searches, so The Walking Dead is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£11K/yr1.3M searches / yr
90-day growth
+18.9%search demand this quarter
Competition
48%top-5 click share · 17 brands · 38 sellers

Flapen Score

The Walking Dead against its category

The dotted line is the Fashion average. Past it, The Walking Dead is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Walking Dead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Walking Dead 1.3M times last year and spent an estimated £11K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
0.1%
Market size, estimated
£11Ka year
Top search term
the walking dead1.0M searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £5.09 to £29.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.61 that is £0 to £1K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£5.09–£29.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,119 within Jumpers, Cardigans & Sweatshirts. It carries 121 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
48%
Out of stock, average day
5.3%
Average rank
#2,119in Jumpers, Cardigans & Sweatshirts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top The Walking Dead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£562£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

38

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

27%

  • Snapit40%
  • AKTAP10%
  • Tee Monkey7%
  • GIFTVILLE MAKE THEM HAPPY5%
  • Lewistons-Of-London5%
  • Fuman5%

Demand

The Walking Dead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top The Walking Dead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the walking dead1.0M/yr
  • walking dead97K/yr
  • twd34K/yr
  • the walking dead merchandise21K/yr
  • walking dead merchandise25K/yr
  • walking dead gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about The Walking Dead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.49

quality is awful

Love

Quality-Overall39%−0.49

Decent quality

Quality for TWD Fans

decent quality

Advertised Vs Actual Product31%+1.51

As described

Exactly as seen

just as described

Gifting Purpose17%+3.00

Nice gift for the wall

Value For Money14%+0.39

good value

Good price

Return

0.6% Return rate 71% Fixable by listing

Size-Overall43%▃▁▁▁▁█
Advertised Vs Actual Product29%▃▁█▁▁▁
Functionality-Overall14%█▁▁▁▁▁
Adhesion/Stickiness14%▁▁▁█▁▁

FAQ

Common The Walking Dead questions

Answered from the same tracked data.