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The Walking Dead

Fail

Buyers convert on only 0.1% of searches, so The Walking Dead is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£11K/yr1.3M searches / yr
90-day growth
+18.9%search demand this quarter
Competition
48%top-5 click share · 17 brands · 38 sellers

Flapen Score

The Walking Dead against its category

The dotted line is the Fashion average. Past it, The Walking Dead is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Walking Dead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Walking Dead 1.3M times last year and spent an estimated £11K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
0.1%
Market size, estimated
£11Ka year
Top search term
the walking dead1.0M searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £5.09 to £29.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.61 that is £0 to £1K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£5.09–£29.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,119 within Jumpers, Cardigans & Sweatshirts. It carries 121 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
48%
Out of stock, average day
5.3%
Average rank
#2,119in Jumpers, Cardigans & Sweatshirts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top The Walking Dead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£562£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

38

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 92%

Open market

27%

  • Snapit40%
  • AKTAP10%
  • Tee Monkey7%
  • GIFTVILLE MAKE THEM HAPPY5%
  • Lewistons-Of-London5%
  • Fuman5%

Demand

The Walking Dead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top The Walking Dead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • the walking dead1.0M/yr
  • walking dead97K/yr
  • twd34K/yr
  • the walking dead merchandise21K/yr
  • walking dead merchandise25K/yr
  • walking dead gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about The Walking Dead

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“quality is awful”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common The Walking Dead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data