the walking dead
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great120.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£5.09–£29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£11K£11K/yr · 1.3M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, the walking dead is a £11K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
the walking dead market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£25K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,119
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 59%
- Out of stock
- 5.3%
- Avg brand age
- 58 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
38
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
27%
- Snapit40%
- AKTAP10%
- Tee Monkey7%
- GIFTVILLE MAKE THEM HAPPY5%
- Lewistons-Of-London5%
- Fuman5%
Demand
Weekly Amazon search volume, last 29 weeks — +18.9% search growth over the last 90 days.Top the walking dead search terms
- the walking dead1.0M/yr
- walking dead97K/yr
- twd34K/yr
- the walking dead merchandise21K/yr
- walking dead merchandise25K/yr
- walking dead gifts6K/yr
Top the walking dead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Grey
Snapit£12.784.9★17 rev
AKTAP Horror Movie Gifts Walking Movie Characters Crossbody Bag Dead Fans Shoulder Handbag Zombies Phone Purse with Strap (CB Dont Open Dead Inside Mini CB-HT)
AKTAP£10.353.0★2 rev
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Wine
Snapit£12.764.9★17 rev
Tee Monkey Watching WD Socks One Size Black Funny Joke Walking Gift Idea Him Her Dead Fan Lover
Tee Monkey£5.684.6★255 rev
DW Lucille Negans Bat The Walking Dead Merchandise Keychain for Men Women Car Lucille Bat Keyring For Fans Of Negan.
GIFTVILLE MAKE THEM HAPPY£6.964.6★571 rev
Newest
by launch date
AYYOHON Mens 3D Printed Hoodie TWD Zombie Sweatshirt Skeleton Skull Hooded Zip Up Jacket Walking Cosplay Dead Pullover L
AYYOHON£24.952 rev
AKTAP Horror Movie Gifts Walking Movie Characters Crossbody Bag Dead Fans Shoulder Handbag Zombies Phone Purse with Strap (CB Dont Open Dead Inside Mini CB-HT)
AKTAP£10.352 rev
The Walking Dead Full Cast Signed Autograph Signature A4 Poster Photo Print Photograph Artwork Wall Art Picture Present Memorabilia Gift (A3 POSTER ONLY)
Mounted Gifts Trading£10.8226 rev
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Grey
Snapit£12.7817 rev
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Wine
Snapit£12.7617 rev
Trending
90-day click momentumAYYOHON Mens 3D Printed Hoodie TWD Zombie Sweatshirt Skeleton Skull Hooded Zip Up Jacket Walking Cosplay Dead Pullover L
AYYOHON£24.953.5★
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Black
Snapit£12.344.9★
The Walking Dead Full Cast Signed Autograph Signature A4 Poster Photo Print Photograph Artwork Wall Art Picture Present Memorabilia Gift (A3 POSTER ONLY)
Mounted Gifts Trading£10.824.7★
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Royal
Snapit£12.564.9★
Snapit Walking Dead Zombie TV Show Inspired Hoodie -Quality printed Mens Hoodie for Kids/Women/UK Men - Unisex Hooded Jumper with Kangroo Pockets Wine
Snapit£12.764.9★
What buyers say about the walking dead
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“As described”
“Nice gift for the wall”
“good value”
What buyers complain about
“quality is awful”
Top return reasons
Common questions
- Is the walking dead profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 27 tracked products. 90-day search growth is +18.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the the walking dead niche?
- 17 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in the walking dead?
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the the walking dead niche?
- Listings span £5.09–£29.78; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.