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The Walking Dead

weak search conversion (0.1%) — The Walking Dead doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 3Growth 49Conversion 1Competition 62Returns 97Price range 60Avg price 55Brand share 62Review moat 94Quality gap 37
This niche Category average

Is The Walking Dead profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, The Walking Dead is a £11K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 47/100.

The Walking Dead: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +18.9% over the last 90 days and 0.1% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr2K
Search volume / yr+18.9%1.3M
Conversion rate0.1%
Avg price£12.61

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers17 · 38
Top-5 product click share48%
Open market32%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement59%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews121

Top The Walking Dead products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£562£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

38

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

27%

  • Snapit40%
  • AKTAP10%
  • Tee Monkey7%
  • GIFTVILLE MAKE THEM HAPPY5%
  • Lewistons-Of-London5%
  • Fuman5%

The Walking Dead demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR0.1%Products27Brands17Top 5 Brands68%OOS Rate5.3%Rating4.5★Reviews121Avg BSR#2,119
30K20KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top The Walking Dead search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the walking dead1.0M/yr
  • walking dead97K/yr
  • twd34K/yr
  • the walking dead merchandise21K/yr
  • walking dead merchandise25K/yr
  • walking dead gifts6K/yr

What reviews say buyers love and hate about The Walking Dead

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall39%

Decent quality

Advertised Vs Actual Product31%

As described

Gifting Purpose17%

Nice gift for the wall

Value For Money14%

good value

What buyers complain about

100% of reviews
Quality-Overall100%

quality is awful

The Walking Dead return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Advertised Vs Actual Product
29%
3Functionality-Overall
14%
4Adhesion/Stickiness
14%

Common The Walking Dead questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Walking Dead 47/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 27 tracked products. Search demand moved +18.9% over the last 90 days.
The Walking Dead buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.