The Tote Bag

Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months

667K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

0.3%

Market size, estimated

£94Ka year

Peak month

December1.8× the quietest month

Top search term

guess bags women219K searches a year

Listings sell for £50.11 on average, from £10.76 to £112.41. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £50.11 that is £0 to £5K a year per listing.

Average price

£50.11inside the $15 to $100 sweet spot

Price range

£10.76–£112.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

3.4%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,887 within Luggage & Travel Gear. It carries 566 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

78%

Out of stock, average day

13.3%

Average rank

#1,887in Luggage & Travel Gear

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

566per listing

Listings tracked

188

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months