The Polar Express
FailDemand is soft, at -45.6% this quarter, so The Polar Express is a Fail.
- Flapen Score
- 28 / 100Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 4828
- Market size
- £36K/yr741K searches / yr
- 90-day growth
- -45.6%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 37 sellers
Flapen Score
The Polar Express against its category
The dotted line is the Fashion average. Past it, The Polar Express is stronger. Inside it, weaker.
Market
The The Polar Express market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Polar Express 741K times last year and spent an estimated £36K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 741K
- Growth, 90 days vs prior 90
- -45.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £36Ka year
- Peak month
- December256.8× the quietest month
- Top search term
- the polar express643K searches a year
02 · Price
A sale here is worth £26.91.
Listings sell for £26.91 on average, from £7.37 to £107.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.91 that is £0 to £3K a year per listing.
- Average price
- £26.91inside the $15 to $100 sweet spot
- Price range
- £7.37–£107.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #5,191 within Boys. It carries 156 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 56%
- Out of stock, average day
- 18.9%
- Average rank
- #5,191in Boys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 156per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top The Polar Express products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Polar Express Boys Pyjamas Kids 2 Piece Set PJs Nightwear Blue Age 4-5 Years
- Price
- £7.37
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago

The Polar Express Boys Pyjamas Kids 2 Piece Set PJs Nightwear Blue Age 3-4 Years
- Price
- £7.78
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago

Lionel Polar Express Battery Operated Mini Model Train Set Standard Multicolor 711925
- Price
- £38.18
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 6y ago

Official Licensed Polar Express-All Aboard-Male Kids Sweatshirt - Bold Graphic Print Comfortable Fit UK - Available in Multiple UK Sizes - Machine Washable - Officially Licensed - Premium Quality
- Price
- £18.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Personalised Polar Express Metallic Foil Ticket Surprise North Pole Custom Gift Voucher
- Price
- £7.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Trending
90-day click momentum
The Polar Express Boys Pyjamas Kids 2 Piece Set PJs Nightwear Blue Age 4-5 Years
- Price
- £7.37
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago

Official Licensed Polar Express-The Bell Still Ring-Female Adults Sweatshirt - Bold Graphic Print Comfortable Fit UK - Available in Multiple UK Sizes - Machine Washable - Officially Licensed
- Price
- £22.49
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago

The Polar Express Boys Pyjamas Kids 2 Piece Set PJs Nightwear Blue Age 3-4 Years
- Price
- £7.78
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago

Official Licensed Polar Express-All Aboard-Male Kids Sweatshirt - Bold Graphic Print Comfortable Fit UK - Available in Multiple UK Sizes - Machine Washable - Officially Licensed - Premium Quality
- Price
- £18.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Personalised Polar Express Metallic Foil Ticket Surprise North Pole Custom Gift Voucher
- Price
- £7.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
Personalised Polar Express Metallic Foil Ticket Surprise North Pole Custom Gift Voucher
- Price
- £7.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

The Polar Express Print - The Conductor on the Train Poster Christmas Wall Art (21cm x 29.7cm - A4)
- Price
- £14.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Official Licensed Polar Express-All Aboard-Male Kids Sweatshirt - Bold Graphic Print Comfortable Fit UK - Available in Multiple UK Sizes - Machine Washable - Officially Licensed - Premium Quality
- Price
- £18.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Official Licensed Polar Express-The Bell Still Ring-Female Adults Sweatshirt - Bold Graphic Print Comfortable Fit UK - Available in Multiple UK Sizes - Machine Washable - Officially Licensed
- Price
- £22.49
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago

The Polar Express Boys Pyjamas Kids 2 Piece Set PJs Nightwear Blue Age 4-5 Years
- Price
- £7.37
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- The Polar Express59%
- Lionel19%
- Absolute Cult11%
- Violet Grace3%
- LOGOVISION3%
- LEGO2%
- Open — no brand owns it (1 brand, 2%)
Demand
The Polar Express search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 256.8×
Reviews and returns
What reviews say buyers love and hate about The Polar Express
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
don't actually move with the wheels like they normally would on a real or model train
Love
lots of fun
is very pleased with it
Fun set
A great set easy to build
Easy to set up
the quality of the material
Really nice battery operated train set
Return
2.4% Return rate 20% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Polar Express questions
Answered from the same tracked data.









