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The Last of Us

Fail

Buyers convert on only 0.3% of searches, so The Last of Us is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£35K/yr542K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
64%top-5 click share · 9 brands · 74 sellers

Flapen Score

The Last of Us against its category

The dotted line is the Fashion average. Past it, The Last of Us is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Last of Us market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Last of Us 542K times last year and spent an estimated £35K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
542K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
0.3%
Market size, estimated
£35Ka year
Top search term
the last of us486K searches a year

02 · Price

A sale here is worth £21.04.

Listings sell for £21.04 on average, from £8.61 to £52.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.04 that is £0 to £2K a year per listing.

Average price
£21.04inside the $15 to $100 sweet spot
Price range
£8.61–£52.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #10,355 within Novelty & Special Use Clothing. It carries 106 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#10,355in Novelty & Special Use Clothing
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top The Last of Us products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

74

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Funko37%
  • Paladone22%
  • The Last of Us15%
  • Luclay9%
  • Themeborne6%
  • Dark Horse Comics6%
  • Open — no brand owns it (3 brands, 4%)

Demand

The Last of Us search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about The Last of Us

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.04

Poor quality

Battery Life25%+0.59

was missing the on / off switch which now means I have to take a battery out everytime i want it off which is a pretty basic thing to miss

Paint Quality25%−0.15

Bad paint

Size-Overall25%−0.05

Size Up

Love

Quality-Overall23%−0.04

Good quality and glow in dark

Good quality

good quality as expected from Funko

Advertised Vs Actual Product18%+1.28

As described

Exactly as described perfect

Gifting Purpose18%+1.28

Ideal present

Bought as a present for my niece who loves the last of us game

Collectibles14%−0.13

a great addition to the collection

Great to add to any collection

this was a super cute little keep sake for her ever growing collection

Ease Of Use9%+0.59

My daughter loves it easy and handy

Return

1.6% Return rate 13% Fixable by listing

Gifting Purpose22%▆▅▁▁▁█
Display-Overall11%▁█▁▁▁▁
Size-Overall11%▁▂▆▁█▁

Size Up

Product Condition11%▁▃▁▁█▁
Defective Material/Parts11%▁▄▁█▁▁

FAQ

Common The Last of Us questions

Answered from the same tracked data.