The Last of Us
FailBuyers convert on only 0.3% of searches, so The Last of Us is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £35K/yr542K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 74 sellers
Flapen Score
The Last of Us against its category
The dotted line is the Fashion average. Past it, The Last of Us is stronger. Inside it, weaker.
Market
The The Last of Us market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Last of Us 542K times last year and spent an estimated £35K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 542K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £35Ka year
- Top search term
- the last of us486K searches a year
02 · Price
A sale here is worth £21.04.
Listings sell for £21.04 on average, from £8.61 to £52.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.04 that is £0 to £2K a year per listing.
- Average price
- £21.04inside the $15 to $100 sweet spot
- Price range
- £8.61–£52.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #10,355 within Novelty & Special Use Clothing. It carries 106 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 14.6%
- Average rank
- #10,355in Novelty & Special Use Clothing
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 106per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top The Last of Us products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paladone The Last of Us Firefly Light - Officially Licensed Movie Logo Light Game & Living Room Decor and Gift Neon Firefly Room Accessory and Nightlight for Fans of TV Show
- Price
- £17.38
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 2y ago

The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- £15.13
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago

Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago

Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 7mo ago

Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago
Trending
90-day click momentum
Costumeteers Last of Us Ellie T-Shirt Coconut Tree Joel Survival Horror Red (Medium)
- Price
- £16.73
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago

Luclay Backpack
- Price
- £13.26
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago

The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- £15.13
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago

Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Newest
by launch date
Funko The Last of Us Joel Miller Bloody Exclusive Pop Vinyl Figure 1845
- Price
- £30.16
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago

Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago

Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago

Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 7mo ago

Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
74
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Funko37%
- Paladone22%
- The Last of Us15%
- Luclay9%
- Themeborne6%
- Dark Horse Comics6%
- Open — no brand owns it (3 brands, 4%)
Demand
The Last of Us search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about The Last of Us
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
was missing the on / off switch which now means I have to take a battery out everytime i want it off which is a pretty basic thing to miss
Bad paint
Size Up
Love
Good quality and glow in dark
Good quality
good quality as expected from Funko
As described
Exactly as described perfect
Ideal present
Bought as a present for my niece who loves the last of us game
a great addition to the collection
Great to add to any collection
this was a super cute little keep sake for her ever growing collection
My daughter loves it easy and handy
Return
1.6% Return rate 13% Fixable by listing
Size Up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Last of Us questions
Answered from the same tracked data.









