The Last of Us
FailBuyers convert on only 0.3% of searches, so The Last of Us is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £35K/yr542K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 74 sellers
Flapen Score
The Last of Us against its category
The dotted line is the Fashion average. Past it, The Last of Us is stronger. Inside it, weaker.
Market
The The Last of Us market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Last of Us 542K times last year and spent an estimated £35K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 542K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £35Ka year
- Top search term
- the last of us486K searches a year
02 · Price
A sale here is worth £21.04.
Listings sell for £21.04 on average, from £8.61 to £52.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.04 that is £0 to £2K a year per listing.
- Average price
- £21.04inside the $15 to $100 sweet spot
- Price range
- £8.61–£52.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #10,355 within Novelty & Special Use Clothing. It carries 106 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 14.6%
- Average rank
- #10,355in Novelty & Special Use Clothing
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 106per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top The Last of Us products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paladone The Last of Us Firefly Light - Officially Licensed Movie Logo Light Game & Living Room Decor and Gift Neon Firefly Room Accessory and Nightlight for Fans of TV Show
- Price
- £17.38
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 2y ago

The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- £15.13
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago

Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago

Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 7mo ago

Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Costumeteers Last of Us Ellie T-Shirt Coconut Tree Joel Survival Horror Red (Medium)
- Price
- £16.73
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago

Luclay Backpack
- Price
- £13.26
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago

The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- £15.13
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago

Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Newest
by launch date
Funko The Last of Us Joel Miller Bloody Exclusive Pop Vinyl Figure 1845
- Price
- £30.16
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago

Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago

Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago

Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 7mo ago

Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
74
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
4%
- Funko37%
- Paladone22%
- The Last of Us15%
- Luclay9%
- Themeborne6%
- Dark Horse Comics6%
- Open — no brand owns it (3 brands, 4%)
Demand
The Last of Us search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about The Last of Us
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Last of Us questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









