the last of us
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great105.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.04avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£8.61–£52.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 542K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, the last of us is a £35K/yr Amazon United Kingdom market (542K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
the last of us market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #10,355
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 14.6%
- Avg brand age
- 42 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
74
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Funko37%
- Paladone22%
- The Last of Us15%
- Luclay9%
- Themeborne6%
- Dark Horse Comics6%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 21 weeks — -31.1% search growth over the last 90 days.Top the last of us products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paladone The Last of Us Firefly Light - Officially Licensed Movie Logo Light Game & Living Room Decor and Gift Neon Firefly Room Accessory and Nightlight for Fans of TV Show
Paladone£17.384.3★154 rev
The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
The Last of Us£15.134.3★16 rev
Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.614.7★133 rev
Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.074.6★153 rev
Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
Funko£10.284.6★119 rev
Newest
by launch date
Funko The Last of Us Joel Miller Bloody Exclusive Pop Vinyl Figure 1845
Funko£30.1611 rev
Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
Funko£10.28119 rev
Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.61133 rev
Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.07153 rev
Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.9154 rev
Trending
90-day click momentum
Costumeteers Last of Us Ellie T-Shirt Coconut Tree Joel Survival Horror Red (Medium)
Costumeteers£16.734.7★
Luclay Backpack
Luclay£13.264.1★
Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
Funko£10.284.6★
The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
The Last of Us£15.134.3★
Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.914.6★
What buyers say about the last of us
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and glow in dark”
“As described”
“Ideal present”
“a great addition to the collection”
“My daughter loves it easy and handy”
“Good price and good item”
“Such good detail”
“Good quality and glow in dark”
What buyers complain about
“Poor quality”
“was missing the on / off switch which now means I have to take a battery out everytime i want it off which is a pretty basic thing to miss”
“Bad paint”
“Size Up”
Top return reasons
Common questions
- Is the last of us profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 16 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the the last of us niche?
- 9 brands and 74 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in the last of us?
- Top complaints mined from reviews: Quality-Overall, Battery Life, Paint Quality. The return rate is 1.6%.
- What does it cost to enter the the last of us niche?
- Listings span £8.61–£52.96; the average listing price is £21.04 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.