The Last of Us
weak search conversion (0.3%) — The Last of Us doesn't clear our bar today.
Flapen Score
Is The Last of Us profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, The Last of Us is a £35K/yr Amazon United Kingdom market (542K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.
The Last of Us: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.1% over the last 90 days and 0.3% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top The Last of Us products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paladone The Last of Us Firefly Light - Officially Licensed Movie Logo Light Game & Living Room Decor and Gift Neon Firefly Room Accessory and Nightlight for Fans of TV Show
- Price
- £17.38
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 2y ago
The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- £15.13
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago
Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago
Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 7mo ago
Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago
Trending
90-day click momentum
Costumeteers Last of Us Ellie T-Shirt Coconut Tree Joel Survival Horror Red (Medium)
- Price
- £16.73
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago
Luclay Backpack
- Price
- £13.26
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago
The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- £15.13
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago
Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Newest
by launch date
Funko The Last of Us Joel Miller Bloody Exclusive Pop Vinyl Figure 1845
- Price
- £30.16
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago
Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6mo ago
Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago
Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 7mo ago
Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
74
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Funko37%
- Paladone22%
- The Last of Us15%
- Luclay9%
- Themeborne6%
- Dark Horse Comics6%
- Open — no brand owns it (3 brands, 4%)
The Last of Us demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about The Last of Us
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality and glow in dark”
“As described”
“Ideal present”
“a great addition to the collection”
“My daughter loves it easy and handy”
What buyers complain about
100% of reviews“Poor quality”
“was missing the on / off switch which now means I have to take a battery out everytime i want it off which is a pretty basic thing to miss”
“Bad paint”
“Size Up”
The Last of Us return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common The Last of Us questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
