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Tennents Lager Cans

Fail

The top 5 brands take 100% of clicks, so Tennents Lager Cans is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£59K/yr85K searches / yr
90-day growth
+42.8%search demand this quarter
Competition
80%top-5 click share · 5 brands · 20 sellers

Flapen Score

Tennents Lager Cans against its category

The dotted line is the Fashion average. Past it, Tennents Lager Cans is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennents Lager Cans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennents Lager Cans 85K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+42.8%
Conversion, latest week
3.5%
Market size, estimated
£59Ka year
Top search term
tennents lager cans37K searches a year

02 · Price

A sale here is worth £19.69.

Listings sell for £19.69 on average, from £6.44 to £53.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.69 that is £2K to £5K a year per listing.

Average price
£19.69inside the $15 to $100 sweet spot
Price range
£6.44–£53.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #137 within Underwear. It carries 488 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
5.5%
Average rank
#137in Underwear
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
488per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Tennents Lager Cans products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

20

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Bawbags53%
  • Tennent’s27%
  • Celebration Spirits10%
  • Tennent's7%
  • STELLA ARTOIS3%

Demand

Tennents Lager Cans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 3.5× · 9 of 12 months tracked

Search terms

Top Tennents Lager Cans search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tennents lager cans37K/yr
  • tennents lager19K/yr
  • tennents17K/yr
  • tennents lager cans 248K/yr
  • tennants3K/yr

Reviews and returns

What reviews say buyers love and hate about Tennents Lager Cans

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Value For Money”
50%of negative reviews mention “Value For Money”
0.2%of orders come back
“Overpriced”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Tennents Lager Cans questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data