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Tennents Lager Cans

Fail

The top 5 brands take 100% of clicks, so Tennents Lager Cans is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£59K/yr85K searches / yr
90-day growth
+42.8%search demand this quarter
Competition
80%top-5 click share · 5 brands · 20 sellers

Flapen Score

Tennents Lager Cans against its category

The dotted line is the Fashion average. Past it, Tennents Lager Cans is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennents Lager Cans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennents Lager Cans 85K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+42.8%
Conversion, latest week
3.5%
Market size, estimated
£59Ka year
Top search term
tennents lager cans37K searches a year

02 · Price

A sale here is worth £19.69.

Listings sell for £19.69 on average, from £6.44 to £53.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.69 that is £2K to £5K a year per listing.

Average price
£19.69inside the $15 to $100 sweet spot
Price range
£6.44–£53.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #137 within Underwear. It carries 488 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
5.5%
Average rank
#137in Underwear
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
488per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Tennents Lager Cans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Bawbags53%
  • Tennent’s27%
  • Celebration Spirits10%
  • Tennent's7%
  • STELLA ARTOIS3%

Demand

Tennents Lager Cans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 3.5× · 9 of 12 months tracked

Search terms

Top Tennents Lager Cans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennents lager cans37K/yr
  • tennents lager19K/yr
  • tennents17K/yr
  • tennents lager cans 248K/yr
  • tennants3K/yr

Reviews and returns

What reviews say buyers love and hate about Tennents Lager Cans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+2.58

Overpriced

If it is very expensive when you look just keep checking until it goes down

Yet another overpriced item on Amazon

Alcohol Content11%−0.03

but this must be non alcoholic even though the cans say 4.6%

non alcoholic

Stale/Rotten/Spoiled11%−0.03

i am not even remotely fresh

Love

Value For Money46%+2.58

Great price

Great beer at a fantastic price

Absolutely great value for your Ching Ching

Alcohol Flavor18%−0.15

Great beer,

Great beer at a fantastic price

A nice strong beer

Taste-Overall10%+0.36

Classic taste

premium lager taste—clean, refreshing, and with just the right amount of bitterness

the taste is nice

Quality-Overall9%+1.00

Good product

A quality product

high-quality, and always hits the spot

Flavor6%+0.65

great tasting lager

FAQ

Common Tennents Lager Cans questions

Answered from the same tracked data.