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Teletubbies

Fail

The top 5 brands take 100% of clicks, so Teletubbies is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£168K/yr415K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
62%top-5 click share · 3 brands · 83 sellers

Flapen Score

Teletubbies against its category

The dotted line is the Fashion average. Past it, Teletubbies is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teletubbies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teletubbies 415K times last year and spent an estimated £168K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
3.7%
Market size, estimated
£168Ka year
Peak month
December2.8× the quietest month
Top search term
teletubbies255K searches a year

02 · Price

A sale here is worth £10.96.

Listings sell for £10.96 on average, from £6.99 to £30.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.96 that is £5K to £8K a year per listing.

Average price
£10.96under the $15 to $100 sweet spot
Price range
£6.99–£30.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #227 within Boys. It carries 1,111 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#227in Boys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Teletubbies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Teletubbies84%
  • ThePyjamaFactory15%
  • Ainvliya1%

Demand

Teletubbies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Teletubbies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teletubbies255K/yr
  • teletubbies toys99K/yr
  • telly tubby toys28K/yr
  • teletubby toys7K/yr
  • teletubbies figures6K/yr
  • tiddlytubbies toys3K/yr
  • teletubby5K/yr
  • teletubbies noo noo toy4K/yr
  • tiddlytubbies5K/yr
  • telly tubbies4K/yr

Reviews and returns

What reviews say buyers love and hate about Teletubbies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life22%−0.10

the battery went dead

Battery died after 2 weeks

Cant replace the battery

Noise Level15%−0.05

makes a weird static noise when pressing its belly

sound could be a little louder

Advertised Vs Actual Product11%−0.04

No play mat as described

Value For Money11%−0.02

Bit expensive for what is received

Quality-Overall6%+0.85

the balloons quality wasn't so good

Love

Quality-Overall25%+0.85

Excellent quality

Great product

overall great

Size-Overall15%+1.03

Good size

Handy size for being able to store away

True to size

Fun/Entertainment Experience14%+0.96

Favourite toy

Engaging toy

Keeps baby entertained

Gifting Purpose11%+0.78

Such a lovely gift for my little one for a birthday surprise

Perfect for a toddlers gift

Birthday gift for my granddaughter nice quality good size

Value For Money9%−0.02

Good price

Good price- Good that you can get all 4 in a set rather than have to pay for all 4 separately

Great price and value

Return

1.0% Return rate 29% Fixable by listing

Size-Overall25%▂▁█▂▄▄
Audio Quality17%█▃▄▇▅▂

Sound Doesnt work

Functionality-Overall12%▁▃▃▃█▂
Noise Level9%▂▄▁▄▁█

makes a weird static noise when pressing its belly

sound could be a little louder

Defective Material/Parts5%▅▁▆█▁▁

Broken toy

FAQ

Common Teletubbies questions

Answered from the same tracked data.