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Teenage Mutant Ninja Turtles Toys

Fail

Demand is soft, at -38.7% this quarter, so Teenage Mutant Ninja Turtles Toys is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£68K/yr244K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
34%top-5 click share · 15 brands · 135 sellers

Flapen Score

Teenage Mutant Ninja Turtles Toys against its category

The dotted line is the Fashion average. Past it, Teenage Mutant Ninja Turtles Toys is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teenage Mutant Ninja Turtles Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teenage Mutant Ninja Turtles Toys 244K times last year and spent an estimated £68K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
2.3%
Market size, estimated
£68Ka year
Peak month
December4.2× the quietest month
Top search term
ninja turtles toys69K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £2.03 to £74.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.96 that is £0 to £1K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£2.03–£74.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #933 within Boys. It carries 143 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
72%
Out of stock, average day
9.5%
Average rank
#933in Boys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
54

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Teenage Mutant Ninja Turtles Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

135

Est. top-5 brand share

87%

Top 20: 99%

Est. top-5 click share

34%

Top 20: 72%

Open market

10%

  • TEENAGE MUTANT NINJA65%
  • Play-Doh8%
  • TMNT6%
  • Get Trend5%
  • Hasbro4%
  • Hasbro Gaming3%
  • Open — no brand owns it (9 brands, 10%)

Demand

Teenage Mutant Ninja Turtles Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Teenage Mutant Ninja Turtles Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ninja turtles toys69K/yr
  • tmnt figures44K/yr
  • teenage mutant ninja turtles toys39K/yr
  • teenage mutant ninja turtles figures24K/yr
  • ninja turtle22K/yr
  • tmnt toys16K/yr
  • ninja turtle toys10K/yr
  • ninja turtles figures16K/yr
  • ninja turtle action figures4K/yr

Reviews and returns

What reviews say buyers love and hate about Teenage Mutant Ninja Turtles Toys

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Teenage Mutant Ninja Turtles Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data