Teenage Mutant Ninja Turtles Toys
FailDemand is soft, at -38.7% this quarter, so Teenage Mutant Ninja Turtles Toys is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £68K/yr244K searches / yr
- 90-day growth
- -38.7%search demand this quarter
- Competition
- 34%top-5 click share · 15 brands · 135 sellers
Flapen Score
Teenage Mutant Ninja Turtles Toys against its category
The dotted line is the Fashion average. Past it, Teenage Mutant Ninja Turtles Toys is stronger. Inside it, weaker.
Market
The Teenage Mutant Ninja Turtles Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teenage Mutant Ninja Turtles Toys 244K times last year and spent an estimated £68K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -38.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £68Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- ninja turtles toys69K searches a year
02 · Price
A sale here is worth £11.96.
Listings sell for £11.96 on average, from £2.03 to £74.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.96 that is £0 to £1K a year per listing.
- Average price
- £11.96under the $15 to $100 sweet spot
- Price range
- £2.03–£74.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #933 within Boys. It carries 143 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 72%
- Out of stock, average day
- 9.5%
- Average rank
- #933in Boys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 143per listing
- Listings tracked
- 54
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Teenage Mutant Ninja Turtles Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago

Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Leonardo
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2y ago

Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Raphael
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago

Tales of Teenage Mutant Ninja Turtles Mutation Station Maker Playset Orange
- Price
- £17.90
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 2y ago

Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years
- Price
- £10.46
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago
Trending
estimated 90-day click momentum
Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago

TEENAGE MUTANT NINJA Turtles Orange Graphic Tee | Mikey Short Sleeve T-Shirt for Boys | Classic Michelangelo Cartoon Top | TMNT Apparel Merchandise | Turtles Merch - 4-5 Years
- Price
- £9.77
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago

Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years
- Price
- £10.46
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago

TEENAGE MUTANT NINJA Turtles Boys Girls Short Pyjama Set Kids PJs (5-6 Years) Green
- Price
- £7.77
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
McFarlane Teenage Mutant Ninja Turtles (Page Punchers) Michelangelo 5in Action Figure with Comic Toys
- Price
- £23.75
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 6mo ago

Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 10mo ago

Play-Doh Teenage Mutant Ninja Turtles Cowabunga Creations 4 Bendy Turtle Figures with Hidden Shell Moulds 4 Action Tools & 8 Colours (28g Each) Arts & Crafts Toy for Kids 3
- Price
- £15.11
- Rating
- 4.8/5
- Reviews
- 460
- Age
- 1y ago

Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
15 flat
Sellers
135
Est. top-5 brand share
87%
Top 20: 99%
Est. top-5 click share
34%
Top 20: 72%
Open market
10%
- TEENAGE MUTANT NINJA65%
- Play-Doh8%
- TMNT6%
- Get Trend5%
- Hasbro4%
- Hasbro Gaming3%
- Open — no brand owns it (9 brands, 10%)
Demand
Teenage Mutant Ninja Turtles Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Teenage Mutant Ninja Turtles Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ninja turtles toys69K/yr
- tmnt figures44K/yr
- teenage mutant ninja turtles toys39K/yr
- teenage mutant ninja turtles figures24K/yr
- ninja turtle22K/yr
- tmnt toys16K/yr
- ninja turtle toys10K/yr
- ninja turtles figures16K/yr
- ninja turtle action figures4K/yr
Reviews and returns
What reviews say buyers love and hate about Teenage Mutant Ninja Turtles Toys
We read the reviews and the return reasons for every product selling here.
“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teenage Mutant Ninja Turtles Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









