Is teenage mutant ninja turtles toys profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Skip it (44/100).

How competitive is the teenage mutant ninja turtles toys niche?

15 brands and 135 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in teenage mutant ninja turtles toys?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.7%.

When does demand for teenage mutant ninja turtles toys peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the teenage mutant ninja turtles toys niche?

Listings span £2.03–£74.61; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.

teenage mutant ninja turtles toys

Skip it

Soft demand (-38.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great143.19

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Price range

Great£2.03–£74.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£11.96

avg listing price — sweet spot $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£68K

£68K/yr · 244K searches

Growth

Bad-38.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, teenage mutant ninja turtles toys is a £68K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

teenage mutant ninja turtles toys market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £48K–£60K; units × avg price
Conversion rate: 2.3%
Avg BSR: #933
Page quality: 0%
Prime: 72%
Sponsored: 63%
Out of stock: 9.5%
Avg brand age: 32 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

15 flat

Sellers

135

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

10%

TEENAGE MUTANT NINJA65%
Play-Doh8%
TMNT6%
Get Trend5%
Hasbro4%
Hasbro Gaming3%
Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top teenage mutant ninja turtles toys search terms

ninja turtles toys69K/yr -33.8%2.4% conv.
tmnt figures44K/yr -29.9%0.3% conv.
teenage mutant ninja turtles toys39K/yr -38.2%1.8% conv.
teenage mutant ninja turtles figures24K/yr -51.1%1.1% conv.
ninja turtle22K/yr -52.8%1.7% conv.
tmnt toys16K/yr -31.2%1.1% conv.
ninja turtle toys10K/yr -30.1%1.7% conv.
ninja turtles figures16K/yr -56.3%1.0% conv.
ninja turtle action figures4K/yr -26.8%0.0% conv.

All search terms

Top teenage mutant ninja turtles toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years

TEENAGE MUTANT NINJA£9.834.7★72 rev

Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Leonardo

TEENAGE MUTANT NINJA£6.774.6★122 rev

Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Raphael

TEENAGE MUTANT NINJA£5.784.6★55 rev

Tales of Teenage Mutant Ninja Turtles Mutation Station Maker Playset Orange

TMNT£17.904.6★115 rev

Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years

TEENAGE MUTANT NINJA£10.464.7★72 rev

Newest

by launch date

McFarlane Teenage Mutant Ninja Turtles (Page Punchers) Michelangelo 5in Action Figure with Comic Toys

McFarlane£23.7531 rev

6mo ago

Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)

Get Trend£12.7940 rev

9mo ago

Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)

Get Trend£12.9346 rev

10mo ago

Play-Doh Teenage Mutant Ninja Turtles Cowabunga Creations 4 Bendy Turtle Figures with Hidden Shell Moulds 4 Action Tools & 8 Colours (28g Each) Arts & Crafts Toy for Kids 3

Play-Doh£15.11460 rev

1y ago

Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset

Play-Doh£11.46489 rev

1y ago

What buyers say about teenage mutant ninja turtles toys

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Very good, solid build and correct size”

Fun/Entertainment Experience23%

“Fun family game”

Value For Money18%

“Great price”

Gifting Purpose10%

“Good gift”

Advertised Vs Actual Product7%

“Exactly as described”

Strap/String Quality3%

“well made good strap”

Strength1%

“Strength”

Size-Overall1%

“the size is fine for him to play with them”

Assembly/Installation1%

“Assembly is fairly straightforward”

Collectibles1%

“Its a great addition to my collection and looks fantastic”

What buyers complain about

Quality-Overall21%

“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”

Durability14%

“Broke quickly”

Size-Overall14%

“This watch is very big”

Ease Of Use9%

“Can be quite fiddly to use”

Material Quality9%

“I thought the material were the better quality”

Fun/Entertainment Experience9%

“Maybe the kids like this stuff, I think it's dull and uninteresting”

Wrist Fit5%

“This watch is very big”

Value For Money5%

“I feel bit overpriced”

Adhesion/Stickiness3%

“the adhesive quality is poor”

Top return reasons

Gifting Purpose23%

Defective Material/Parts13%

Size-Overall13%

Functionality-Overall10%

Mechanism Issues7%

Durability5%

Adhesion/Stickiness4%

Ease Of Use3%

Touch/Button Controls3%

Advertised Vs Actual Product2%

Common questions

Is teenage mutant ninja turtles toys profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Skip it (44/100).
How competitive is the teenage mutant ninja turtles toys niche?: 15 brands and 135 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in teenage mutant ninja turtles toys?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.7%.
When does demand for teenage mutant ninja turtles toys peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the teenage mutant ninja turtles toys niche?: Listings span £2.03–£74.61; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.