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Teenage Mutant Ninja Turtles Toys

Fail

Demand is soft, at -38.7% this quarter, so Teenage Mutant Ninja Turtles Toys is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£68K/yr244K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
34%top-5 click share · 15 brands · 135 sellers

Flapen Score

Teenage Mutant Ninja Turtles Toys against its category

The dotted line is the Fashion average. Past it, Teenage Mutant Ninja Turtles Toys is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teenage Mutant Ninja Turtles Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teenage Mutant Ninja Turtles Toys 244K times last year and spent an estimated £68K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
2.3%
Market size, estimated
£68Ka year
Peak month
December4.2× the quietest month
Top search term
ninja turtles toys69K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £2.03 to £74.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.96 that is £0 to £1K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£2.03–£74.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #933 within Boys. It carries 143 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
72%
Out of stock, average day
9.5%
Average rank
#933in Boys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Teenage Mutant Ninja Turtles Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

135

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

10%

  • TEENAGE MUTANT NINJA65%
  • Play-Doh8%
  • TMNT6%
  • Get Trend5%
  • Hasbro4%
  • Hasbro Gaming3%
  • Open — no brand owns it (9 brands, 10%)

Demand

Teenage Mutant Ninja Turtles Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Teenage Mutant Ninja Turtles Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja turtles toys69K/yr
  • tmnt figures44K/yr
  • teenage mutant ninja turtles toys39K/yr
  • teenage mutant ninja turtles figures24K/yr
  • ninja turtle22K/yr
  • tmnt toys16K/yr
  • ninja turtle toys10K/yr
  • ninja turtles figures16K/yr
  • ninja turtle action figures4K/yr

Reviews and returns

What reviews say buyers love and hate about Teenage Mutant Ninja Turtles Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.40

It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality

Not the best

Poor quality

Durability14%−0.09

Broke quickly

Didnt last long before it broke

Can break easily

Size-Overall14%−0.08

This watch is very big

Hats massive and didnt come with sunglasses

Ease Of Use9%−0.06

Can be quite fiddly to use

then make it hard to use

Material Quality9%−0.02

I thought the material were the better quality

Love

Quality-Overall30%+0.40

Very good, solid build and correct size

High quality

A quality toy

Fun/Entertainment Experience23%+2.08

Fun family game

Fun toy

Lots of fun

Value For Money18%+1.50

Great price

Good value for money

Good value for money

Gifting Purpose10%+0.53

Good gift

Bought as a nostalgic gift for my nephew

Makes for a great gift

Advertised Vs Actual Product7%−0.02

Exactly as described

Good product exactly like picture and description

Just the job

Return

0.7% Return rate 17% Fixable by listing

Gifting Purpose23%▄▃▃▃█▂
Defective Material/Parts13%▂▂█▄▁▁
Size-Overall13%▃▃▁▁██

This watch is very big

Hats massive and didnt come with sunglasses

Functionality-Overall10%▇▇▁█▁▁
Mechanism Issues7%▁██▁▁▁

FAQ

Common Teenage Mutant Ninja Turtles Toys questions

Answered from the same tracked data.