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Teenage Mutant Ninja Turtles Toys

soft demand (-38.7% this quarter) — Teenage Mutant Ninja Turtles Toys doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 17Growth 6Conversion 29Competition 81Returns 96Price range 81Avg price 50Brand share 29Review moat 93Quality gap 22
This niche Category average

Is Teenage Mutant Ninja Turtles Toys profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Teenage Mutant Ninja Turtles Toys is a £68K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Teenage Mutant Ninja Turtles Toys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.7% over the last 90 days and 2.3% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr5K
Search volume / yr-38.7%244K
Conversion rate2.3%
Avg price£11.96

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers15 · 135
Top-5 product click share34%
Open market13%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement63%
New entrants (1y)3· 0 succeeded
Avg rating4.7★
Avg reviews143

Top Teenage Mutant Ninja Turtles Toys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

135

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

10%

  • TEENAGE MUTANT NINJA65%
  • Play-Doh8%
  • TMNT6%
  • Get Trend5%
  • Hasbro4%
  • Hasbro Gaming3%
  • Open — no brand owns it (9 brands, 10%)

Teenage Mutant Ninja Turtles Toys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume244KCVR2.3%Products54Brands15Top 5 Brands87%OOS Rate9.5%Rating4.7★Reviews143Avg BSR#933
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Teenage Mutant Ninja Turtles Toys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ninja turtles toys69K/yr
  • tmnt figures44K/yr
  • teenage mutant ninja turtles toys39K/yr
  • teenage mutant ninja turtles figures24K/yr
  • ninja turtle22K/yr
  • tmnt toys16K/yr
  • ninja turtle toys10K/yr
  • ninja turtles figures16K/yr
  • ninja turtle action figures4K/yr

What reviews say buyers love and hate about Teenage Mutant Ninja Turtles Toys

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall30%

Very good, solid build and correct size

Fun/Entertainment Experience23%

Fun family game

Value For Money18%

Great price

Gifting Purpose10%

Good gift

Advertised Vs Actual Product7%

Exactly as described

What buyers complain about

88% of reviews
Quality-Overall21%

It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality

Durability14%

Broke quickly

Size-Overall14%

This watch is very big

Ease Of Use9%

Can be quite fiddly to use

Material Quality9%

I thought the material were the better quality

Teenage Mutant Ninja Turtles Toys return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
23%
2Defective Material/Parts
13%
3Size-Overall
13%
4Functionality-Overall
10%
5Mechanism Issues
7%

Common Teenage Mutant Ninja Turtles Toys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Teenage Mutant Ninja Turtles Toys 44/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -38.7% over the last 90 days.
Search demand for Teenage Mutant Ninja Turtles Toys on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.