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Teenage Mutant Ninja Turtles

Fail

Demand is soft, at -27.9% this quarter, so Teenage Mutant Ninja Turtles is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£146K/yr810K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
28%top-5 click share · 18 brands · 165 sellers

Flapen Score

Teenage Mutant Ninja Turtles against its category

The dotted line is the Fashion average. Past it, Teenage Mutant Ninja Turtles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teenage Mutant Ninja Turtles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teenage Mutant Ninja Turtles 810K times last year and spent an estimated £146K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
810K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
1.4%
Market size, estimated
£146Ka year
Peak month
December3.1× the quietest month
Top search term
teenage mutant ninja turtles354K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £2.03 to £74.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.17 that is £1K to £3K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£2.03–£74.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,496 within Boys. It carries 108 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
60%
Out of stock, average day
4.1%
Average rank
#1,496in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
72

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Teenage Mutant Ninja Turtles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

165

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 66%

Open market

10%

  • TEENAGE MUTANT NINJA62%
  • Get Trend13%
  • Play-Doh6%
  • TMNT4%
  • Hasbro Gaming3%
  • Hasbro2%
  • Open — no brand owns it (12 brands, 10%)

Demand

Teenage Mutant Ninja Turtles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Teenage Mutant Ninja Turtles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teenage mutant ninja turtles354K/yr
  • tmnt105K/yr
  • ninja turtles81K/yr
  • ninja turtles toys69K/yr
  • tmnt figures44K/yr
  • teenage mutant ninja turtles toys39K/yr
  • teenage mutant ninja turtles figures24K/yr
  • ninja turtle22K/yr
  • ninja turtles action figures8K/yr
  • tmnt toys16K/yr

Reviews and returns

What reviews say buyers love and hate about Teenage Mutant Ninja Turtles

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Teenage Mutant Ninja Turtles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data