Skip to content

Teenage Mutant Ninja Turtles

soft demand (-27.9% this quarter) — Teenage Mutant Ninja Turtles doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 32Growth 11Conversion 17Competition 87Returns 96Price range 81Avg price 60Brand share 30Review moat 95Quality gap 23
This niche Category average

Is Teenage Mutant Ninja Turtles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Teenage Mutant Ninja Turtles is a £146K/yr Amazon United Kingdom market (810K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Teenage Mutant Ninja Turtles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.9% over the last 90 days and 1.4% of searches end in a purchase.

£146K

revenue / yr

Units sold / yr13K
Search volume / yr-27.9%810K
Conversion rate1.4%
Avg price£13.17

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers18 · 165
Top-5 product click share28%
Open market13%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement78%
New entrants (1y)8· 2 succeeded
Avg rating4.6★
Avg reviews108

Top Teenage Mutant Ninja Turtles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

165

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

28%

Top 20: 66%

Open market

10%

  • TEENAGE MUTANT NINJA62%
  • Get Trend13%
  • Play-Doh6%
  • TMNT4%
  • Hasbro Gaming3%
  • Hasbro2%
  • Open — no brand owns it (12 brands, 10%)

Teenage Mutant Ninja Turtles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume810KCVR1.4%Products72Brands18Top 5 Brands87%OOS Rate4.1%Rating4.6★Reviews108Avg BSR#1,496
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Teenage Mutant Ninja Turtles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • teenage mutant ninja turtles354K/yr
  • tmnt105K/yr
  • ninja turtles81K/yr
  • ninja turtles toys69K/yr
  • tmnt figures44K/yr
  • teenage mutant ninja turtles toys39K/yr
  • teenage mutant ninja turtles figures24K/yr
  • ninja turtle22K/yr
  • ninja turtles action figures8K/yr
  • tmnt toys16K/yr

What reviews say buyers love and hate about Teenage Mutant Ninja Turtles

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall30%

A quality toy

Fun/Entertainment Experience17%

Fun family game

Value For Money15%

Great price

Gifting Purpose9%

Brilliant gift idea

Advertised Vs Actual Product6%

Exactly as described

What buyers complain about

86% of reviews
Quality-Overall21%

It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality

Value For Money13%

I feel it is expensive for what it is

Durability11%

Broke quickly

Size-Overall9%

This watch is very big

Gap/Hole8%

holes already

Teenage Mutant Ninja Turtles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
21%
2Size-Overall
13%
3Functionality-Overall
11%
4Defective Material/Parts
11%
5Mechanism Issues
7%

Common Teenage Mutant Ninja Turtles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Teenage Mutant Ninja Turtles 48/100 on Amazon United Kingdom — Skip it. The niche generates £146K/yr across 72 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.
Search demand for Teenage Mutant Ninja Turtles on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.1× the quietest.