teenage mutant ninja turtles
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great108.25avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Price range
Great£2.03–£74.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Market size
Okay£146K£146K/yr · 810K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, teenage mutant ninja turtles is a £146K/yr Amazon United Kingdom market (810K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
teenage mutant ninja turtles market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £132K–£165K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,496
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 78%
- Out of stock
- 4.1%
- Avg brand age
- 42 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
18 flat
Sellers
165
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
28%
Top 20: 66%
Open market
10%
- TEENAGE MUTANT NINJA62%
- Get Trend13%
- Play-Doh6%
- TMNT4%
- Hasbro Gaming3%
- Hasbro2%
- Open — no brand owns it (12 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top teenage mutant ninja turtles search terms
- teenage mutant ninja turtles354K/yr
- tmnt105K/yr
- ninja turtles81K/yr
- ninja turtles toys69K/yr
- tmnt figures44K/yr
- teenage mutant ninja turtles toys39K/yr
- teenage mutant ninja turtles figures24K/yr
- ninja turtle22K/yr
- ninja turtles action figures8K/yr
- tmnt toys16K/yr
Top teenage mutant ninja turtles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
Get Trend£12.794.2★40 rev
TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years
TEENAGE MUTANT NINJA£9.834.7★72 rev
Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)
Get Trend£12.934.4★46 rev
Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Raphael
TEENAGE MUTANT NINJA£5.784.6★55 rev
Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Leonardo
TEENAGE MUTANT NINJA£6.774.6★122 rev
Newest
by launch dateTeenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
Get Trend£12.7940 rev
Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)
Get Trend£12.9346 rev
Play-Doh Teenage Mutant Ninja Turtles Cowabunga Creations 4 Bendy Turtle Figures with Hidden Shell Moulds 4 Action Tools & 8 Colours (28g Each) Arts & Crafts Toy for Kids 3
Play-Doh£15.11460 rev
Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset
Play-Doh£11.46489 rev
Teenage Mutant Ninja Turtles Boys Pyjamas | TMNT Short PJs Set | Cotton Kids Nightwear | Green Ninja Turtles Sleepwear | Ages 4 to 12 Years (7-8)
TEENAGE MUTANT NINJA£10.115 rev
Trending
90-day click momentum
TEENAGE MUTANT NINJA Turtles Boys Pyjamas PJs TMNT Loungewear for Kids Cotton Pjs for boys Ninja Turtles Gifts 4-5 Years Purple
TEENAGE MUTANT NINJA£8.004.6★
TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years
TEENAGE MUTANT NINJA£9.834.7★
Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
Get Trend£12.794.2★
TEENAGE MUTANT NINJA Turtles Mens T-Shirt | Adults Pizza Dude Graphic Tee in White | Short Sleeve Nostalgic 90s Vintage Cartoon Fashion | Retro TMNT Apparel Gift for Him
TEENAGE MUTANT NINJA£15.125.0★
Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years
TEENAGE MUTANT NINJA£10.464.7★
What buyers say about teenage mutant ninja turtles
What buyers praise and complain about, mined from review topics.What buyers love
“A quality toy”
“Fun family game”
“Great price”
“Brilliant gift idea”
“Exactly as described”
“size are good”
“keeps drinks ice cold for ages”
“they're the smoothest shakes I've had”
“well made good strap”
“Great set of cards”
What buyers complain about
“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”
“I feel it is expensive for what it is”
“Broke quickly”
“This watch is very big”
“holes already”
“I thought the material were the better quality”
“Maybe the kids like this stuff, I think it's dull and uninteresting”
“Can be quite fiddly to use”
“This watch is very big”
“the adhesive quality is poor”
Top return reasons
Common questions
- Is teenage mutant ninja turtles profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 72 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the teenage mutant ninja turtles niche?
- 18 brands and 165 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in teenage mutant ninja turtles?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.7%.
- When does demand for teenage mutant ninja turtles peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the teenage mutant ninja turtles niche?
- Listings span £2.03–£74.61; the average listing price is £13.17 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.