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Teenage Mutant Ninja Turtles

Fail

Demand is soft, at -27.9% this quarter, so Teenage Mutant Ninja Turtles is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£146K/yr810K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
28%top-5 click share · 18 brands · 165 sellers

Flapen Score

Teenage Mutant Ninja Turtles against its category

The dotted line is the Fashion average. Past it, Teenage Mutant Ninja Turtles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teenage Mutant Ninja Turtles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teenage Mutant Ninja Turtles 810K times last year and spent an estimated £146K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
810K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
1.4%
Market size, estimated
£146Ka year
Peak month
December3.1× the quietest month
Top search term
teenage mutant ninja turtles354K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £2.03 to £74.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.17 that is £1K to £3K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£2.03–£74.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,496 within Boys. It carries 108 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
60%
Out of stock, average day
4.1%
Average rank
#1,496in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
72

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Teenage Mutant Ninja Turtles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

165

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

28%

Top 20: 66%

Open market

10%

  • TEENAGE MUTANT NINJA62%
  • Get Trend13%
  • Play-Doh6%
  • TMNT4%
  • Hasbro Gaming3%
  • Hasbro2%
  • Open — no brand owns it (12 brands, 10%)

Demand

Teenage Mutant Ninja Turtles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Teenage Mutant Ninja Turtles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teenage mutant ninja turtles354K/yr
  • tmnt105K/yr
  • ninja turtles81K/yr
  • ninja turtles toys69K/yr
  • tmnt figures44K/yr
  • teenage mutant ninja turtles toys39K/yr
  • teenage mutant ninja turtles figures24K/yr
  • ninja turtle22K/yr
  • ninja turtles action figures8K/yr
  • tmnt toys16K/yr

Reviews and returns

What reviews say buyers love and hate about Teenage Mutant Ninja Turtles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.51

It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality

The card quality is horrible

Bad quality

Value For Money13%+0.90

I feel it is expensive for what it is

Not worth it

I feel bit overpriced

Durability11%−0.08

Broke quickly

Didnt last long before it broke

Holes after the second wear

Size-Overall9%−0.05

This watch is very big

Hats massive and didnt come with sunglasses

Gap/Hole8%−0.07

holes already

Holes after the second wear

there is a hole in the big toe

Love

Quality-Overall30%+0.51

A quality toy

Nice gifts good quality socks

Excellent product

Fun/Entertainment Experience17%+1.56

Fun family game

Fun toy

Lots of fun

Value For Money15%+0.90

Great price

Good value for money

Good value for money

Gifting Purpose9%+0.62

Brilliant gift idea

Good gift

Makes for a great gift

Advertised Vs Actual Product6%

Exactly as described

Product as seen

Just the job

Return

0.7% Return rate 16% Fixable by listing

Gifting Purpose21%▄▃▂▃█▂
Size-Overall13%▃▅▁▁██

This watch is very big

Hats massive and didnt come with sunglasses

Functionality-Overall11%█▇▅▇▁▁
Defective Material/Parts11%▂▃█▄▁▁
Mechanism Issues7%▁█▇▁▁▁

FAQ

Common Teenage Mutant Ninja Turtles questions

Answered from the same tracked data.