Teenage Mutant Ninja Turtles
FailDemand is soft, at -27.9% this quarter, so Teenage Mutant Ninja Turtles is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £146K/yr810K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 28%top-5 click share · 18 brands · 165 sellers
Flapen Score
Teenage Mutant Ninja Turtles against its category
The dotted line is the Fashion average. Past it, Teenage Mutant Ninja Turtles is stronger. Inside it, weaker.
Market
The Teenage Mutant Ninja Turtles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teenage Mutant Ninja Turtles 810K times last year and spent an estimated £146K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 810K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £146Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- teenage mutant ninja turtles354K searches a year
02 · Price
A sale here is worth £13.17.
Listings sell for £13.17 on average, from £2.03 to £74.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.17 that is £1K to £3K a year per listing.
- Average price
- £13.17under the $15 to $100 sweet spot
- Price range
- £2.03–£74.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,496 within Boys. It carries 108 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 60%
- Out of stock, average day
- 4.1%
- Average rank
- #1,496in Boys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 108per listing
- Listings tracked
- 72
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Teenage Mutant Ninja Turtles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago

Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 10mo ago

Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Raphael
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago

Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Leonardo
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2y ago
Trending
estimated 90-day click momentum
TEENAGE MUTANT NINJA Turtles Boys Pyjamas PJs TMNT Loungewear for Kids Cotton Pjs for boys Ninja Turtles Gifts 4-5 Years Purple
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 2y ago

TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago

Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

TEENAGE MUTANT NINJA Turtles Mens T-Shirt | Adults Pizza Dude Graphic Tee in White | Short Sleeve Nostalgic 90s Vintage Cartoon Fashion | Retro TMNT Apparel Gift for Him
- Price
- £15.12
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years
- Price
- £10.46
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 2y ago
Newest
by launch date
Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 10mo ago

Play-Doh Teenage Mutant Ninja Turtles Cowabunga Creations 4 Bendy Turtle Figures with Hidden Shell Moulds 4 Action Tools & 8 Colours (28g Each) Arts & Crafts Toy for Kids 3
- Price
- £15.11
- Rating
- 4.8/5
- Reviews
- 460
- Age
- 1y ago

Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 1y ago

Teenage Mutant Ninja Turtles Boys Pyjamas | TMNT Short PJs Set | Cotton Kids Nightwear | Green Ninja Turtles Sleepwear | Ages 4 to 12 Years (7-8)
- Price
- £10.11
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
18 flat
Sellers
165
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 66%
Open market
10%
- TEENAGE MUTANT NINJA62%
- Get Trend13%
- Play-Doh6%
- TMNT4%
- Hasbro Gaming3%
- Hasbro2%
- Open — no brand owns it (12 brands, 10%)
Demand
Teenage Mutant Ninja Turtles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Teenage Mutant Ninja Turtles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- teenage mutant ninja turtles354K/yr
- tmnt105K/yr
- ninja turtles81K/yr
- ninja turtles toys69K/yr
- tmnt figures44K/yr
- teenage mutant ninja turtles toys39K/yr
- teenage mutant ninja turtles figures24K/yr
- ninja turtle22K/yr
- ninja turtles action figures8K/yr
- tmnt toys16K/yr
Reviews and returns
What reviews say buyers love and hate about Teenage Mutant Ninja Turtles
We read the reviews and the return reasons for every product selling here.
“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teenage Mutant Ninja Turtles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









