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Tea and Biscuits Gift Set

Fail

Demand is soft, at -19.5% this quarter, so Tea and Biscuits Gift Set is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£254K/yr1.4M searches / yr
90-day growth
-19.5%search demand this quarter
Competition
64%top-5 click share · 21 brands · 45 sellers

Flapen Score

Tea and Biscuits Gift Set against its category

The dotted line is the Fashion average. Past it, Tea and Biscuits Gift Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea and Biscuits Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea and Biscuits Gift Set 1.4M times last year and spent an estimated £254K. The top 5 brands take 64% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.4%
Market size, estimated
£254Ka year
Top search term
couple gifts307K searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £5.06 to £25.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £13.07 that is £1K to £3K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£5.06–£25.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #122 within Novelty & Special Use Clothing. It carries 1,228 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
10.4%
Average rank
#122in Novelty & Special Use Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,228per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tea and Biscuits Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

45

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

64%

Top 20: 99%

Open market

32%

  • TypasTdqk27%
  • Pipihome19%
  • FunChaos10%
  • Diabolical4%
  • Cycorld4%
  • Giftinghouse4%

Demand

Tea and Biscuits Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 13.6× · 9 of 12 months tracked

Search terms

Top Tea and Biscuits Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • couple gifts307K/yr
  • couples54K/yr
  • couples gifts209K/yr
  • couple51K/yr
  • gifts for couples363K/yr
  • tea and biscuits gift set40K/yr
  • gift for couples41K/yr
  • couple gift31K/yr
  • couples gift34K/yr
  • gifts for couples who have everything52K/yr

Reviews and returns

What reviews say buyers love and hate about Tea and Biscuits Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.03

Disgusting how it passed quality check

Rubbish

poor quality

Size-Overall16%−0.04

when they came I know straight away they wouldnt fit him

Very small

The canvas is quite small

Value For Money15%−0.03

Bad value for money

Disappointed with the price increase

Would not have been worth full price

Advertised Vs Actual Product10%−0.07

the description doesnt include them either

Extremely disappointing, don't be fooled by the image

Nothing like the pictures

Thickness6%−0.02

it very thick

its quite thick so a little annoying

Love

Gifting Purpose43%+4.12

Cute gift

Delightful gift

Fun Gift

Quality-Overall21%−0.03

son-in-law very good quality cups

Beautiful quality

Great present for a person who has everything quality products buy buy buy

Value For Money10%−0.03

Excellent value

Not expensive

good value for money

Fun/Entertainment Experience6%+0.32

A bit of fun for Valentines Day

Fun little activity

Good fun

Size-Overall3%−0.04

perfect size

a good size really nice cups even comes with a card so you can write on to put in the box also really nice gift

The lids fit properly

Return

0.6% Return rate 48% Fixable by listing

Size-Overall29%▃█▁▇▄▁

when they came I know straight away they wouldnt fit him

Very small

The canvas is quite small

Quality-Overall20%▂▃█▂▂▅

Disgusting how it passed quality check

Rubbish

poor quality

Advertised Vs Actual Product13%▅▄▁█▆▅

the description doesnt include them either

Extremely disappointing, don't be fooled by the image

Nothing like the pictures

Defective Material/Parts9%▅▁█▅▇█
Gifting Purpose7%▁▁▇▃█▅

Unusual wedding present

FAQ

Common Tea and Biscuits Gift Set questions

Answered from the same tracked data.