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Taylor Swift Bracelets

Fail

Shoppers spend only $20K a year here, so Taylor Swift Bracelets is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£20K/yr30K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
57%top-5 click share · 22 brands · 47 sellers

Flapen Score

Taylor Swift Bracelets against its category

The dotted line is the Fashion average. Past it, Taylor Swift Bracelets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Bracelets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taylor Swift Bracelets 30K times last year and spent an estimated £20K. The top 5 brands take 57% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
7.6%
Market size, estimated
£20Ka year
Peak month
August15.8× the quietest month
Top search term
taylor swift bracelets16K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £3.60 to £75.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.65 that is £0 to £865 a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£3.60–£75.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£865
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 48.4% of listings are out of stock. The average listing ranks #2,516 within Novelty Jewellery. It carries 206 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
48.4%
Average rank
#2,516in Novelty Jewellery
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Taylor Swift Bracelets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£991£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22 falling

Sellers

47

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

57%

Top 20: 97%

Open market

38%

  • Uskerb17%
  • Hiuyavy13%
  • JNGTKL12%
  • BRITECO9%
  • Jatipy7%
  • COLANANA5%

Demand

Taylor Swift Bracelets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 15.8×

Search terms

Top Taylor Swift Bracelets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift bracelets16K/yr
  • taylor swift friendship bracelets5K/yr
  • taylor swift bracelet4K/yr
  • friendship bracelet taylor swift2K/yr
  • swiftie bracelets2K/yr
  • friendship bracelets taylor swift650/yr
  • swifty bracelets365/yr
  • eras tour bracelets73/yr
  • eras tour bracelet213/yr
  • swiftie bracelet154/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Bracelets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.11

Quality unknown

I am very disappointed with the quality of the item

Precious Gemstone38%−0.26

Stone fell out

I have contacted the company on two occasions now as 3 stones have fallen out of the bracelet despite my Daughter removing the bracelet when she showers

Color25%−0.13

Bracelet has lost colour and turns wrist green, absolutely shocking, only purchased at Christmas

Love

Value For Money50%+3.86

Very good value

Reasonable price and exactly what she wanted for show

Super cute so worth the money

Quality-Overall25%−0.11

Good quality

Good quality product

good quality

Design-Overall13%+0.70

Great for kids, they loved the colours and designs

Color6%−0.13

Good quality and colours

Brightness/Shine/Glow6%+0.34

very shiny

Return

1.3% Return rate 68% Fixable by listing

Size-Overall41%▂▆▆▄▁█
Wrist Fit15%▁▃█▃▁▅
Durability7%▇▁▁█▁▁
Defective Material/Parts7%▁█▁▁▁▁
Color4%█▁▁▁▁▁

Bracelet has lost colour and turns wrist green, absolutely shocking, only purchased at Christmas

FAQ

Common Taylor Swift Bracelets questions

Answered from the same tracked data.