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Tartan Scarf

Fail

Demand is soft, at -62.7% this quarter, so Tartan Scarf is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£24K/yr72K searches / yr
90-day growth
-62.7%search demand this quarter
Competition
28%top-5 click share · 29 brands · 35 sellers

Flapen Score

Tartan Scarf against its category

The dotted line is the Fashion average. Past it, Tartan Scarf is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tartan Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tartan Scarf 72K times last year and spent an estimated £24K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-62.7%
Conversion, latest week
2.2%
Market size, estimated
£24Ka year
Peak month
January10.9× the quietest month
Top search term
tartan scarf42K searches a year

02 · Price

A sale here is worth £15.39.

Listings sell for £15.39 on average, from £4.08 to £48.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.39 that is £0 to £2K a year per listing.

Average price
£15.39inside the $15 to $100 sweet spot
Price range
£4.08–£48.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #518 within Accessories. It carries 845 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
68%
Out of stock, average day
26.1%
Average rank
#518in Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
845per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tartan Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£719£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

35

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

28%

Top 20: 64%

Open market

33%

  • Heritage Traditions27%
  • BRAW CLANS TARTANS15%
  • Fjquamitix10%
  • Basic Sense6%
  • Miss Lulu5%
  • The Scotland Kilt Company5%

Demand

Tartan Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Tartan Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tartan scarf42K/yr
  • tartan shawl8K/yr
  • tartan scarf women12K/yr
  • tartan scarf men4K/yr
  • plaid scarf6K/yr

Reviews and returns

What reviews say buyers love and hate about Tartan Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%

Cheap rubbish

Very cheap and flimsy

Inferior quality

Size-Overall15%−0.05

Too short

Bigger than expected

A bit short

Thin8%−0.08

Really thin and not nice to touch

Thin scarf

Material Quality6%−0.04

Material felt a bit cheap for the price

It's not cashmere, it's polyester and viscose

Strength4%−0.03

Very cheap and flimsy

Love

Quality-Overall24%

Good quality scarf

Excellent quality

Great quality, texture is lovely and soft

Soft Feel15%

Really soft to the touch

Lovely and soft

lightweight nice material soft

Warmth10%−0.04

surprisingly warm and easy to pack into a bag if it's suddenly not needed

still warm enough to keep the chill off

It's warm

Size-Overall8%−0.05

Perfect size

The size matches the photos

Nice scarf good size

Color7%+0.87

lovely colours

colour was a true likeness

Lovely soft colours

Return

1.7% Return rate 55% Fixable by listing

Color30%▅▄█▁▁▄

not quite the colour I expected

Quality-Overall18%▃▅▂▂█▅

Cheap rubbish

Very cheap and flimsy

Inferior quality

Size-Overall16%▆▄▆▅█▅

Too short

Bigger than expected

A bit short

Length7%▂▄▁▅█▁
Material Quality5%▂▂▂█▁▅

Material felt a bit cheap for the price

It's not cashmere, it's polyester and viscose

FAQ

Common Tartan Scarf questions

Answered from the same tracked data.