Tartan Scarf
FailDemand is soft, at -62.7% this quarter, so Tartan Scarf is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £24K/yr72K searches / yr
- 90-day growth
- -62.7%search demand this quarter
- Competition
- 28%top-5 click share · 29 brands · 35 sellers
Flapen Score
Tartan Scarf against its category
The dotted line is the Fashion average. Past it, Tartan Scarf is stronger. Inside it, weaker.
Market
The Tartan Scarf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tartan Scarf 72K times last year and spent an estimated £24K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -62.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £24Ka year
- Peak month
- January10.9× the quietest month
- Top search term
- tartan scarf42K searches a year
02 · Price
A sale here is worth £15.39.
Listings sell for £15.39 on average, from £4.08 to £48.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.39 that is £0 to £2K a year per listing.
- Average price
- £15.39inside the $15 to $100 sweet spot
- Price range
- £4.08–£48.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #518 within Accessories. It carries 845 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 68%
- Out of stock, average day
- 26.1%
- Average rank
- #518in Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 845per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Tartan Scarf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Campbell Of Cawdor)
- Price
- £19.00
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe
- Price
- £19.51
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

Trevixor Plaid Scarf Tartan Scarf Women Classic Tartan Scarf Traditional Plaid Pattern Lightweight Yet Warm Great Choice for Music Fans
- Price
- £5.63
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Fjquamitix Classic Winter Warm Tartan Scarf Warm Windproof Fringe Tartan Scarves Scottish Cashmere Feel Scarf for Unisex Business Casual (Coffee One Size)
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Heather Tartan)
- Price
- £19.21
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago
Trending
90-day click momentum
The Scotland Kilt Company Unisex 100% Scottish Wool Scarf Long Neck Shawl with Fringe - MacRae Hunting Modern Tartan - Green - 55 x 12
- Price
- £18.29
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 13y ago

BRAW CLANS TARTANS Tartan Scarves for Women and Men - 100% Pure Lambswool Douglas Tartan Scottish Lightweight Scarf 12x60 inches Christmas Mothers day Wedding Gifts
- Price
- £20.76
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 2y ago

BRAW CLANS TARTANS Tartan Scarves for Women and Men - 100% Pure Lambswool Morrison Green Tartan Scottish Lightweight Scarf 12x60 inches Christmas Mothers day Wedding Gifts
- Price
- £21.73
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 2y ago

BRAW CLANS TARTANS Lambswool Stole Extra Long Scarf for women - 100% pure wool - Oversized Wrap shawl - Scottish Tartan - Wedding Mothers day gifts (Anderson)
- Price
- £35.17
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Heather Tartan)
- Price
- £19.21
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago
Newest
by launch date
Trevixor Plaid Scarf Tartan Scarf Women Classic Tartan Scarf Traditional Plaid Pattern Lightweight Yet Warm Great Choice for Music Fans
- Price
- £5.63
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Fjquamitix Classic Winter Warm Tartan Scarf Warm Windproof Fringe Tartan Scarves Scottish Cashmere Feel Scarf for Unisex Business Casual (Coffee One Size)
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Fjquamitix Classic Winter Warm Tartan Scarf Warm Windproof Fringe Tartan Scarves Scottish Cashmere Feel Scarf for Unisex Business Casual (Red One Size)
- Price
- £5.78
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Fjquamitix Classic Winter Warm Tartan Scarf Warm Windproof Fringe Tartan Scarves Scottish Cashmere Feel Scarf for Unisex Business Casual (Blue-Gray One Size)
- Price
- £6.28
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

BRAW CLANS TARTANS Lambswool Stole Extra Long Scarf for women - 100% pure wool - Oversized Wrap shawl - Scottish Tartan - Wedding Mothers day gifts (Black Watch)
- Price
- £36.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
35
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
28%
Top 20: 64%
Open market
33%
- Heritage Traditions27%
- BRAW CLANS TARTANS15%
- Fjquamitix10%
- Basic Sense6%
- Miss Lulu5%
- The Scotland Kilt Company5%
Demand
Tartan Scarf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×
Search terms
Top Tartan Scarf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tartan scarf42K/yr
- tartan shawl8K/yr
- tartan scarf women12K/yr
- tartan scarf men4K/yr
- plaid scarf6K/yr
Reviews and returns
What reviews say buyers love and hate about Tartan Scarf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap rubbish
Very cheap and flimsy
Inferior quality
Too short
Bigger than expected
A bit short
Really thin and not nice to touch
Thin scarf
Material felt a bit cheap for the price
It's not cashmere, it's polyester and viscose
Very cheap and flimsy
Love
Good quality scarf
Excellent quality
Great quality, texture is lovely and soft
Really soft to the touch
Lovely and soft
lightweight nice material soft
surprisingly warm and easy to pack into a bag if it's suddenly not needed
still warm enough to keep the chill off
It's warm
Perfect size
The size matches the photos
Nice scarf good size
lovely colours
colour was a true likeness
Lovely soft colours
Return
1.7% Return rate 55% Fixable by listing
not quite the colour I expected
Cheap rubbish
Very cheap and flimsy
Inferior quality
Too short
Bigger than expected
A bit short
Material felt a bit cheap for the price
It's not cashmere, it's polyester and viscose
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tartan Scarf questions
Answered from the same tracked data.









