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Tap Shoes

Fail

Returns run at 10.1% of orders, so Tap Shoes is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£55K/yr235K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
28%top-5 click share · 12 brands · 27 sellers

Flapen Score

Tap Shoes against its category

The dotted line is the Fashion average. Past it, Tap Shoes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tap Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tap Shoes 235K times last year and spent an estimated £55K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
1.1%
Market size, estimated
£55Ka year
Peak month
September3.3× the quietest month
Top search term
tap shoes86K searches a year

02 · Price

A sale here is worth £21.05.

Listings sell for £21.05 on average, from £9.32 to £41.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.05 that is £0 to £2K a year per listing.

Average price
£21.05inside the $15 to $100 sweet spot
Price range
£9.32–£41.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
10.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #49 within Girls. It carries 354 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
99%
Out of stock, average day
3.5%
Average rank
#49in Girls
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tap Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

27

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

6%

  • Asyusyu32%
  • Roch Valley19%
  • Bloch17%
  • DREAM PAIRS13%
  • s.lemon8%
  • Capezio5%
  • Open — no brand owns it (6 brands, 6%)

Demand

Tap Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Tap Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tap shoes86K/yr
  • tap shoes for girls48K/yr
  • girls tap shoes18K/yr
  • kids tap shoes13K/yr
  • tap dance shoes11K/yr
  • tap shoes women7K/yr
  • black tap shoes8K/yr
  • toddler tap shoes6K/yr
  • tap shoes size 58K/yr
  • tap shoes kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Tap Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall64%−0.31

Sizing was way out

also very narrow

Way too big

Material Quality14%−0.08

Plastic rubbish

Love

Quality-Overall35%+2.94

Very good quality item for tap dancing

Excellent quality

Good quality and good price, one happy grand daughter

Size-Overall16%−0.31

Excellent fit

Fit and Comfort

a good size

Comfort-Overall9%+0.62

My daughter finds them very comfortable

Great got and comfy tap shoes

Fit and Comfort

Soft Feel7%

These shoes feel soft and durable and were a great value for money

Advertised Vs Actual Product7%+0.43

As expected

Just what my daughter needed

Return

10.1% Return rate 88% Fixable by listing

Size-Overall77%▇█▇▇█▇

Sizing was way out

also very narrow

Way too big

Feet Fit6%█▃▇▅▄▇
Width4%▃▃▄█▆▃
Quality-Overall2%▂█▂▃▁▃
Material Quality1%▁▄█▁▅▄

Plastic rubbish

FAQ

Common Tap Shoes questions

Answered from the same tracked data.