Tactical Watch
FailThe top 5 brands take 99% of clicks, so Tactical Watch is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £107K/yr587K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 35%top-5 click share · 6 brands · 42 sellers
Flapen Score
Tactical Watch against its category
The dotted line is the Fashion average. Past it, Tactical Watch is stronger. Inside it, weaker.
Market
The Tactical Watch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tactical Watch 587K times last year and spent an estimated £107K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 587K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £107Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- timex165K searches a year
02 · Price
A sale here is worth £38.15.
Listings sell for £38.15 on average, from £14.20 to £93.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £38.15 that is £0 to £4K a year per listing.
- Average price
- £38.15inside the $15 to $100 sweet spot
- Price range
- £14.20–£93.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #506 within Watches. It carries 4,850 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #506in Watches
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,850per listing
- Listings tracked
- 45
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Tactical Watch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Expedition Mens Quartz Watch with Black Dial Analogue Display and Green Nylon Strap T49961SU
- Price
- £42.96
- Rating
- 4.3/5
- Reviews
- 7,771
- Age
- 12y ago

Expedition Timex Mens Camper Black Dial Watch T425714E
- Price
- £26.92
- Rating
- 4.4/5
- Reviews
- 10,627
- Age
- 19y ago

Chums Classic Watch Leather Strap Easy Read with Big Numbers Mens Or Ladies Multi
- Price
- £15.52
- Rating
- 4.2/5
- Reviews
- 473
- Age
- 9y ago

Timex Unisex Watch T2N651PF with Cream Dial and Olive Nylon Strap
- Price
- £39.12
- Rating
- 4.3/5
- Reviews
- 12,856
- Age
- 15y ago

Timex Expedition Camper White Dial Watch - T49713PF
- Price
- £22.98
- Rating
- 4.5/5
- Reviews
- 7,261
- Age
- 19y ago
Trending
90-day click momentum
Ravencourt Living Easy to Read Analogue Watch Large
- Price
- £22.63
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 10y ago

Ravencourt Living Easy to Read Analogue Watch Small
- Price
- £22.62
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 6y ago

Expedition Mens Quartz Watch with Beige Dial Analogue Display and Brown Leather Strap T49963SU
- Price
- £41.40
- Rating
- 4.2/5
- Reviews
- 4,736
- Age
- 12y ago

Chums Classic Watch Leather Strap Easy Read with Big Numbers Mens Or Ladies Multi
- Price
- £15.52
- Rating
- 4.2/5
- Reviews
- 473
- Age
- 9y ago

Timex Expedition Scout Mens 40mm Fabric Strap Watch TW4B14000 Dark Green
- Price
- £46.34
- Rating
- 4.3/5
- Reviews
- 7,771
- Age
- 8y ago
Newest
by launch date
Timex Mens Expedition Field Post Solar 36mm Watch
- Price
- £93.03
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 3y ago

Timex Expedition Acadia Mens 40mm Leather Strap Watch TW4B23700
- Price
- £30.22
- Rating
- 4.4/5
- Reviews
- 6,491
- Age
- 4y ago

Timex Expedition Scout Mens 40mm Leather Strap Watch TW4B23000
- Price
- £39.07
- Rating
- 4.2/5
- Reviews
- 4,736
- Age
- 5y ago

Ravencourt Living Easy to Read Analogue Watch Small
- Price
- £22.62
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 6y ago

Timex Mens Expedition Gallatin Solar Mens 44mm Watch
- Price
- £41.54
- Rating
- 4.2/5
- Reviews
- 665
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
42
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
0%
- Timex86%
- Ravencourt Living6%
- Chums6%
- NORTH EDGE1%
- LN LENQIN1%
- Fossil1%
Demand
Tactical Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top Tactical Watch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- timex165K/yr
- timex expedition69K/yr
- timex expedition mens watch70K/yr
- timex watch52K/yr
- field watch44K/yr
- timex weekender27K/yr
- timex watches27K/yr
- timex watches for men20K/yr
- field watches for men17K/yr
- timex mens watch14K/yr
Reviews and returns
What reviews say buyers love and hate about Tactical Watch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
then stopped working
Doesnt work
poor purchase solar does not work
BAND QUALITY IS POOR
Not very reliable at all
Poor quality
holding pin in strap broke easily
Strap broke after 6 months
strap lenght is to short also
Not very durable
had a few - all broke
Broken within 30 days
Terrible battery life
Battery only lasted 7 months
Battery doesn't last
Love
Good value for money
Excellent Value for Money
Excellent price
Excellent product
Great watch good quality
Good quality watch
very comfortable
comfortable to wear
very easy to wear
Easy to read
very easy to wear
Great for everyday use
Can read it well
Very legible display and solid build
with an easy to read face
Return
3.4% Return rate 47% Fixable by listing
then stopped working
Doesnt work
poor purchase solar does not work
the strap was too small for my wrist
Unsuitable for small wrist
Really not that big on the wrist
holding pin in strap broke easily
Strap broke after 6 months
strap lenght is to short also
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tactical Watch questions
Answered from the same tracked data.









