swimming shorts men
Worth a lookShows demand growing +74.1% this quarter, but weak search conversion (1.2%) keeps it on the watch list.
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£336K£336K/yr · 2.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,214.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad£7.07–£17.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, swimming shorts men is a £336K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
swimming shorts men market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £308K–£370K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
62
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
38%
Top 20: 74%
Open market
23%
- Tansozer20%
- JustSun15%
- maamgic14%
- Arcweg13%
- APTRO9%
- Speedo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Top swimming shorts men search terms
- mens swimming shorts480K/yr
- swimming shorts men429K/yr
- swim shorts men238K/yr
- mens swim shorts224K/yr
- swimming trunks men168K/yr
- mens swimming trunks154K/yr
- swim shorts127K/yr
- swimming shorts98K/yr
- swimming trunks75K/yr
- board shorts mens39K/yr
Top swimming shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tansozer Mens Swimming Shorts with Pocket Board Shorts Waterproof Quick Dry Beach Shorts Swim Trunks Summer Casual Surf Shorts Mesh Lining Dark Blue S
Tansozer£11.384.4★2,909 rev
maamgic 5 Mens Swim Shorts with Compression Liner 4-Way Stretch Bathing Suit Swimming Shorts with Pockets Pink Shark - Black L
maamgic£13.434.6★36,122 rev
JustSun Mens Swimming Shorts with Pockets Board Shorts Swim Trunks Beach Shorts Waterproof Quick Dry Surf Shorts Summer Casual Shorts with Mesh Lining Dark Blue S
JustSun£12.024.3★2,571 rev
JustSun Mens Swimming Shorts with Pockets Board Shorts Swim Trunks Beach Shorts Waterproof Quick Dry Surf Shorts Summer Casual Shorts with Mesh Lining Black S
JustSun£11.784.3★2,571 rev
Arcweg Mens Swimming Shorts Mens Swim Trunks with Zipper Pockets Swim Shorts Mesh Lining Stretchy Board Shorts Surfing Beach Shorts Quick Dry Army Green L(UK)
Arcweg£14.134.4★8,425 rev
Newest
by launch date
InfiniZer Mens Swim Shorts with Lining 2-in-1 Quick Dry Swimming Shorts Men with Compression Liner & Zipper Pockets (UK Alpha M Regular Regular Black)
InfiniZer£7.0742 rev
APTRO Mens Swim Shorts Quick-Dry Mesh Lining Summer Beach Shorts 4-Way Stretch Swim Trunks with Zipper Pockets Orange M
APTRO£13.41195 rev
adidas Mens Swim Shorts 5 INCH Black/White M
adidas£13.59602 rev
Tansozer Mens Swimming Shorts with Liner and Zipper Pockets Quick Dry Beach Boardshorts Waterproof Surf Swim Trunks Black L
Tansozer£12.92107 rev
Arcweg Swimming Shorts Men with Mesh Lining Swim Shorts Quick Dry Mens Swimming Trunks with Zip Pockets Surf Swimming Beach Black Green Gradient L(UK)
Arcweg£11.41466 rev
Trending
90-day click momentumTansozer Mens Swimming Shorts with Liner and Zipper Pockets Quick Dry Beach Boardshorts Waterproof Surf Swim Trunks Black L
Tansozer£12.924.3★
APTRO Mens Swimming Shorts Swimming Trunks Men Compression Liner Swim Shorts 7 Board Shorts Gradient Green MK183 XL
APTRO£12.424.6★
RIPT Mens Quick Dry Swim Shorts with Mesh Lining Drawstring Waist UV50 Sun Protection Beach & Swimming Trunks (Black M)
RIPT£8.444.4★
YUTYTH Mens Swimming Shorts Swim Trunks Waterproof Quick Dry Beach Shorts Surfing Board Shorts with Mesh Liner and Pockets Black
YUTYTH£10.774.3★
APTRO Mens Swim Shorts Quick-Dry Mesh Lining Summer Beach Shorts 4-Way Stretch Swim Trunks with Zipper Pockets Orange M
APTRO£13.414.4★
What buyers say about swimming shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing I have found to be accurate”
“Good quality swimwear”
“Great value”
“Very comfortable”
“As described, love them”
“Good quality and nice colour”
“Great for swimming”
“Very nice swimmers stylish”
“likes that they come with zip up pockets for security”
“Nice shorts as described”
What buyers complain about
“they are way too tight”
“After a few weeks of swimming they had turned light purple”
“No lining”
“snug on legs after hundreds of uses”
“Poor quality”
“should last a while before the chlorine rots them”
“Also material too much nylon”
“don't like jip pockets on swim shorts”
“The quality of these are thin”
“Stitching came apart after 1 wear”
Top return reasons
Common questions
- Is swimming shorts men profitable to sell on Amazon United Kingdom?
- The niche generates £336K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the swimming shorts men niche?
- 19 brands and 62 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in swimming shorts men?
- Top complaints mined from reviews: Size-Overall, Color, Lining Quality. The return rate is 4.7%.
- When does demand for swimming shorts men peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the swimming shorts men niche?
- Listings span £7.07–£17.09; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.