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Swimming Shorts Men

Swimming Shorts Men shows demand growing +74.1% this quarter, but weak search conversion (1.2%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 53Growth 81Conversion 14Competition 77Returns 29Price range 21Avg price 53Brand share 56Review moat 25Quality gap 53
This niche Category average

Is Swimming Shorts Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swimming Shorts Men is a £336K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Swimming Shorts Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +74.1% over the last 90 days and 1.2% of searches end in a purchase.

£336K

revenue / yr

Units sold / yr30K
Search volume / yr+74.1%2.4M
Conversion rate1.2%
Avg price£12.32

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers19 · 62
Top-5 product click share38%
Open market29%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement89%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews4,215

Top Swimming Shorts Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£13K£27K£40K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

62

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

23%

  • Tansozer20%
  • JustSun15%
  • maamgic14%
  • Arcweg13%
  • APTRO9%
  • Speedo6%

Swimming Shorts Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.4MCVR1.2%Products46Brands19Top 5 Brands71%OOS Rate0.0%Rating4.4★Reviews4,215Avg BSR#20
100K60KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Top Swimming Shorts Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens swimming shorts480K/yr
  • swimming shorts men429K/yr
  • swim shorts men238K/yr
  • mens swim shorts224K/yr
  • swimming trunks men168K/yr
  • mens swimming trunks154K/yr
  • swim shorts127K/yr
  • swimming shorts98K/yr
  • swimming trunks75K/yr
  • board shorts mens39K/yr

What reviews say buyers love and hate about Swimming Shorts Men

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Size-Overall28%

Sizing I have found to be accurate

Quality-Overall18%

Good quality swimwear

Value For Money14%

Great value

Comfort-Overall8%

Very comfortable

Advertised Vs Actual Product7%

As described, love them

What buyers complain about

69% of reviews
Size-Overall26%

they are way too tight

Color7%

After a few weeks of swimming they had turned light purple

Lining Quality7%

No lining

Thigh Fit7%

snug on legs after hundreds of uses

Quality-Overall6%

Poor quality

Swimming Shorts Men return rate & reasons

Why buyers send it back, as a share of all return requests.

4.7%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Thigh Fit
4%
3Length
4%
4Material Quality
2%
5Color
2%

Common Swimming Shorts Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swimming Shorts Men 52/100 on Amazon United Kingdom — Worth a look. The niche generates £336K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +74.1% over the last 90 days.
Search demand for Swimming Shorts Men on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 2.7× the quietest.