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Swimming Shorts Men

Maybe

Search demand grew +74.1% this quarter. But buyers convert on only 1.2% of searches, so Swimming Shorts Men is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£336K/yr2.4M searches / yr
90-day growth
+74.1%search demand this quarter
Competition
38%top-5 click share · 19 brands · 62 sellers

Flapen Score

Swimming Shorts Men against its category

The dotted line is the Fashion average. Past it, Swimming Shorts Men is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Shorts Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Shorts Men 2.4M times last year and spent an estimated £336K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+74.1%
Conversion, latest week
1.2%
Market size, estimated
£336Ka year
Peak month
July2.7× the quietest month
Top search term
mens swimming shorts480K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £7.07 to £17.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £12.32 that is £6K to £9K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£7.07–£17.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Swim. It carries 4,215 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Swim
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,215per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Swimming Shorts Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£13K£27K£40K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

62

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

23%

  • Tansozer20%
  • JustSun15%
  • maamgic14%
  • Arcweg13%
  • APTRO9%
  • Speedo6%

Demand

Swimming Shorts Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Swimming Shorts Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens swimming shorts480K/yr
  • swimming shorts men429K/yr
  • swim shorts men238K/yr
  • mens swim shorts224K/yr
  • swimming trunks men168K/yr
  • mens swimming trunks154K/yr
  • swim shorts127K/yr
  • swimming shorts98K/yr
  • swimming trunks75K/yr
  • board shorts mens39K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Shorts Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.04

they are way too tight

Not 5 shorts -

Ridiculously small

Color7%+0.24

After a few weeks of swimming they had turned light purple

They do fade with time

Wish I had ordered another pair in a different colour

Lining Quality7%−0.08

No lining

Thigh Fit7%+0.53

snug on legs after hundreds of uses

Quality-Overall6%−0.07

Poor quality

Build quality not good

Love

Size-Overall28%−0.04

Sizing I have found to be accurate

Fit well

Nice fit and smooth

Quality-Overall18%−0.07

Good quality swimwear

These trunks are lovely quality

Good quality

Value For Money14%+1.96

Great value

Well worth the money

Value for money

Comfort-Overall8%+0.57

Very comfortable

my partner does find the comfortable

So comfortable and keeps everything where it should be without an uncomfortable mesh lining

Advertised Vs Actual Product7%+0.52

As described, love them

As described

Looks like the photo

Return

4.7% Return rate 89% Fixable by listing

Size-Overall73%▇██▇██

they are way too tight

Not 5 shorts -

Ridiculously small

Thigh Fit4%▇▆▄▅█▄

snug on legs after hundreds of uses

Length4%█▄▂▃▄▄
Material Quality2%▁▅▅█▄▅

Also material too much nylon

Color2%▁█▃▃▆█

After a few weeks of swimming they had turned light purple

They do fade with time

Wish I had ordered another pair in a different colour

FAQ

Common Swimming Shorts Men questions

Answered from the same tracked data.