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Swimming Shorts Men

Maybe

Search demand grew +74.1% this quarter. But buyers convert on only 1.2% of searches, so Swimming Shorts Men is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£336K/yr2.4M searches / yr
90-day growth
+74.1%search demand this quarter
Competition
38%top-5 click share · 19 brands · 62 sellers

Flapen Score

Swimming Shorts Men against its category

The dotted line is the Fashion average. Past it, Swimming Shorts Men is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Shorts Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Shorts Men 2.4M times last year and spent an estimated £336K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+74.1%
Conversion, latest week
1.2%
Market size, estimated
£336Ka year
Peak month
July2.7× the quietest month
Top search term
mens swimming shorts480K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £7.07 to £17.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £12.32 that is £6K to £9K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£7.07–£17.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Swim. It carries 4,215 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Swim
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,215per listing
Listings tracked
46

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Swimming Shorts Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£13K£27K£40K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

62

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 74%

Open market

23%

  • Tansozer20%
  • JustSun15%
  • maamgic14%
  • Arcweg13%
  • APTRO9%
  • Speedo6%

Demand

Swimming Shorts Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Swimming Shorts Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens swimming shorts480K/yr
  • swimming shorts men429K/yr
  • swim shorts men238K/yr
  • mens swim shorts224K/yr
  • swimming trunks men168K/yr
  • mens swimming trunks154K/yr
  • swim shorts127K/yr
  • swimming shorts98K/yr
  • swimming trunks75K/yr
  • board shorts mens39K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Shorts Men

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
4.7%of orders come back
“they are way too tight”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Swimming Shorts Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data