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Sweatshirts

Fail

Demand is soft, at -45.0% this quarter, so Sweatshirts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£28K/yr422K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
11%top-5 click share · 62 brands · 127 sellers

Flapen Score

Sweatshirts against its category

The dotted line is the Fashion average. Past it, Sweatshirts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweatshirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweatshirts 422K times last year and spent an estimated £28K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
0.4%
Market size, estimated
£28Ka year
Peak month
December5.3× the quietest month
Top search term
sweatshirt114K searches a year

02 · Price

A sale here is worth £17.15.

Listings sell for £17.15 on average, from £4.49 to £48.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.15 that is £0 to £2K a year per listing.

Average price
£17.15inside the $15 to $100 sweet spot
Price range
£4.49–£48.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #283 within Jumpers, Cardigans & Sweatshirts. It carries 7,602 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
86%
Out of stock, average day
2.2%
Average rank
#283in Jumpers, Cardigans & Sweatshirts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,602per listing
Listings tracked
251

04 · Newcomers

Amazon counts 3 of last year's 82 launches as successful.

82 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
82
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sweatshirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£282£564£847£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 rising

Sellers

127

Top-5 brand share

79%

Top 20: 91%

Top-5 click share

11%

Top 20: 32%

Open market

22%

  • adidas37%
  • Amazon Essentials25%
  • Fruit of the Loom9%
  • D&H CLOTHING UK3%
  • Star and Stripes2%
  • Levi's2%

Demand

Sweatshirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Sweatshirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweatshirt114K/yr
  • adidas sweatshirt men42K/yr
  • sweatshirts31K/yr
  • sweatshirt men28K/yr
  • fruit of the loom sweatshirt30K/yr
  • men sweatshirt30K/yr
  • mens sweatshirts no hood25K/yr
  • adidas sweatshirt16K/yr
  • adidas jumper men21K/yr
  • adidas jumper16K/yr

Reviews and returns

What reviews say buyers love and hate about Sweatshirts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

Doesnt fit

Small

Too big

Quality-Overall18%+0.38

Poor Quality

Garbage

Looks cheap

Material Quality5%−0.10

Very cheap materials used

Also,Thin material

Absolutely horrendous material

Thickness5%

Not the thickest material

It's not super thick

Thinner fabric than I was expecting

Machine Wash Suitability3%−0.05

I doubt I'm even going to bother trying to wash it

on the down side, it has washed out very quickly

goes bobbly after a couple of washes

Love

Size-Overall23%−0.07

this is true to size

Fits well

It fits exactly as expected

Quality-Overall22%+0.38

Amazing quality

Good quality top looks great on

Reasonable quality for the price

Value For Money11%+0.59

Good Value

Excellent value

Good value for money

Comfort-Overall11%+1.74

So comfortable

Good comfy sweatshirt

comfortable to wear

Warmth5%+0.88

Feels cozy

heavy material which keeps the body warm

Nice and warm

Return

3.9% Return rate 86% Fixable by listing

Size-Overall63%▇▇▇▇▇█

Doesnt fit

Small

Too big

Color6%▅▅▆███

Black not as good as the Grey

Bad color & quality

the colour is off

Quality-Overall5%▄▇█▆▇▆

Poor Quality

Garbage

Looks cheap

Material Quality4%▇▇██▅▇

Very cheap materials used

Also,Thin material

Absolutely horrendous material

Advertised Vs Actual Product3%█▃▆▅▂▃

The picture does not match

Product wasnt as advertised no adidas logo on it otherwise its a lovely jumper

FAQ

Common Sweatshirts questions

Answered from the same tracked data.