sweatshirts
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great£17.15avg listing price — sweet spot $15–$100
Price range
Great£4.49–£48.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad7,602.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad£28K£28K/yr · 422K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sweatshirts is a £28K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sweatshirts market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £34K–£43K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 72%
- Out of stock
- 2.2%
- Avg brand age
- 44 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
127
Top-5 brand share
79%
Top 20: 91%
Top-5 click share
11%
Top 20: 32%
Open market
22%
- adidas37%
- Amazon Essentials25%
- Fruit of the Loom9%
- D&H CLOTHING UK3%
- Star and Stripes2%
- Levi's2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top sweatshirts search terms
- sweatshirt114K/yr
- adidas sweatshirt men42K/yr
- sweatshirts31K/yr
- sweatshirt men28K/yr
- fruit of the loom sweatshirt30K/yr
- men sweatshirt30K/yr
- mens sweatshirts no hood25K/yr
- adidas sweatshirt16K/yr
- adidas jumper men21K/yr
- adidas jumper16K/yr
Top sweatshirts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium
Amazon Essentials£8.884.4★40,834 rev
adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL
adidas£17.154.3★903 rev
Amazon Essentials Mens Sweatshirt Black Medium
Amazon Essentials£8.734.4★40,834 rev
Amazon Essentials Mens Sweatshirt Blue (navy) Medium
Amazon Essentials£9.084.4★40,834 rev
adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL
adidas£17.634.4★349 rev
Newest
by launch dateadidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL
adidas£17.15903 rev
adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL
adidas£17.63349 rev
adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black L
adidas£17.62903 rev
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
adidas£20.181,351 rev
adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white M
adidas£13.82170 rev
Trending
90-day click momentumAmazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium
Amazon Essentials£8.884.4★
Fruit of the Loom Mens Set-in Classic Sweater Heather Grey L UK
Fruit of the Loom£9.104.4★
adidas Mens COLLEGIATE FLEECE FULL-ZIP wonder alumina/dark blue M
adidas£40.444.8★
Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Large
Amazon Essentials£8.174.4★
Amazon Essentials Mens Sweatshirt Blue (navy) Medium
Amazon Essentials£9.084.4★
What buyers say about sweatshirts
What buyers praise and complain about, mined from review topics.What buyers love
“this is true to size”
“Amazing quality”
“Good Value”
“So comfortable”
“Feels cozy”
“comfortable nice material”
“exactly as advertised great”
“Lightweight and stylish”
“Nice and thick material-feels very comfortable to wear and washes nice also”
“Colour is good”
What buyers complain about
“Doesnt fit”
“Poor Quality”
“Very cheap materials used”
“Not the thickest material”
“I doubt I'm even going to bother trying to wash it”
“Dissapointingly thin”
“Not sure how long they will last”
“The picture does not match”
“the sleeves were still oddly short”
“Black not as good as the Grey”
Top return reasons
Common questions
- Is sweatshirts profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 251 tracked products. 3 of 82 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the sweatshirts niche?
- 62 brands and 127 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in sweatshirts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.9%.
- When does demand for sweatshirts peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the sweatshirts niche?
- Listings span £4.49–£48.34; the average listing price is £17.15 (sweet spot $15–$100). The average incumbent carries 7,602 reviews — the moat a new listing must climb.