Sweatshirts
FailDemand is soft, at -45.0% this quarter, so Sweatshirts is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £28K/yr422K searches / yr
- 90-day growth
- -45.0%search demand this quarter
- Competition
- 11%top-5 click share · 62 brands · 127 sellers
Flapen Score
Sweatshirts against its category
The dotted line is the Fashion average. Past it, Sweatshirts is stronger. Inside it, weaker.
Market
The Sweatshirts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweatshirts 422K times last year and spent an estimated £28K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 422K
- Growth, 90 days vs prior 90
- -45.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £28Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- sweatshirt114K searches a year
02 · Price
A sale here is worth £17.15.
Listings sell for £17.15 on average, from £4.49 to £48.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.15 that is £0 to £2K a year per listing.
- Average price
- £17.15inside the $15 to $100 sweet spot
- Price range
- £4.49–£48.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #283 within Jumpers, Cardigans & Sweatshirts. It carries 7,602 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 86%
- Out of stock, average day
- 2.2%
- Average rank
- #283in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,602per listing
- Listings tracked
- 251
04 · Newcomers
Amazon counts 3 of last year's 82 launches as successful.
82 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 82
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Sweatshirts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium
- Price
- £8.88
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 6y ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL
- Price
- £17.15
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 1mo ago

Amazon Essentials Mens Sweatshirt Black Medium
- Price
- £8.73
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 6y ago

Amazon Essentials Mens Sweatshirt Blue (navy) Medium
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 7y ago

adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL
- Price
- £17.63
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 1mo ago
Trending
90-day click momentum
Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium
- Price
- £8.88
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 6y ago

Fruit of the Loom Mens Set-in Classic Sweater Heather Grey L UK
- Price
- £9.10
- Rating
- 4.4/5
- Reviews
- 1,300
- Age
- 15y ago

adidas Mens COLLEGIATE FLEECE FULL-ZIP wonder alumina/dark blue M
- Price
- £40.44
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 7mo ago

Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Large
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 6y ago

Amazon Essentials Mens Sweatshirt Blue (navy) Medium
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 7y ago
Newest
by launch date
adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL
- Price
- £17.15
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 1mo ago

adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL
- Price
- £17.63
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 1mo ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black L
- Price
- £17.62
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 1mo ago

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 1mo ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white M
- Price
- £13.82
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
62 rising
Sellers
127
Top-5 brand share
79%
Top 20: 91%
Top-5 click share
11%
Top 20: 32%
Open market
22%
- adidas37%
- Amazon Essentials25%
- Fruit of the Loom9%
- D&H CLOTHING UK3%
- Star and Stripes2%
- Levi's2%
Demand
Sweatshirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Sweatshirts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sweatshirt114K/yr
- adidas sweatshirt men42K/yr
- sweatshirts31K/yr
- sweatshirt men28K/yr
- fruit of the loom sweatshirt30K/yr
- men sweatshirt30K/yr
- mens sweatshirts no hood25K/yr
- adidas sweatshirt16K/yr
- adidas jumper men21K/yr
- adidas jumper16K/yr
Reviews and returns
What reviews say buyers love and hate about Sweatshirts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt fit
Small
Too big
Poor Quality
Garbage
Looks cheap
Very cheap materials used
Also,Thin material
Absolutely horrendous material
Not the thickest material
It's not super thick
Thinner fabric than I was expecting
I doubt I'm even going to bother trying to wash it
on the down side, it has washed out very quickly
goes bobbly after a couple of washes
Love
this is true to size
Fits well
It fits exactly as expected
Amazing quality
Good quality top looks great on
Reasonable quality for the price
Good Value
Excellent value
Good value for money
So comfortable
Good comfy sweatshirt
comfortable to wear
Feels cozy
heavy material which keeps the body warm
Nice and warm
Return
3.9% Return rate 86% Fixable by listing
Doesnt fit
Small
Too big
Black not as good as the Grey
Bad color & quality
the colour is off
Poor Quality
Garbage
Looks cheap
Very cheap materials used
Also,Thin material
Absolutely horrendous material
The picture does not match
Product wasnt as advertised no adidas logo on it otherwise its a lovely jumper
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweatshirts questions
Answered from the same tracked data.









