How competitive is the Sweatshirts niche on Amazon United Kingdom?

62 brands and 127 sellers compete in Sweatshirts on Amazon United Kingdom. The top 5 Sweatshirts products take 11% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Sweatshirts?

Sweatshirts buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 3.9%.

What does it cost to enter the Sweatshirts niche?

Sweatshirts sells for £17.15 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.49–£48.34. The average incumbent carries 7,602 reviews — the moat a new listing must climb.

Sweatshirts

soft demand (-45.0% this quarter) — Sweatshirts doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sweatshirts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweatshirts is a £28K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Sweatshirts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.0% over the last 90 days and 0.4% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr3K

Search volume / yr-45.0%422K

Conversion rate0.4%

Avg price£17.15

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers62 · 127

Top-5 product click share11%

Open market21%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 251 products

Top Sweatshirts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium

Price: £8.88
Rating: 4.4/5
Reviews: 40,834
Age: 6y ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL

Price: £17.15
Rating: 4.3/5
Reviews: 903
Age: 1mo ago

Amazon Essentials Mens Sweatshirt Black Medium

Price: £8.73
Rating: 4.4/5
Reviews: 40,834
Age: 6y ago

Amazon Essentials Mens Sweatshirt Blue (navy) Medium

Price: £9.08
Rating: 4.4/5
Reviews: 40,834
Age: 7y ago

adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL

Price: £17.63
Rating: 4.4/5
Reviews: 349
Age: 1mo ago

Newest

by launch date

adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL

Price: £17.15
Rating: 4.3/5
Reviews: 903
Age: 1mo ago

adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL

Price: £17.63
Rating: 4.4/5
Reviews: 349
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black L

Price: £17.62
Rating: 4.3/5
Reviews: 903
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L

Price: £20.18
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white M

Price: £13.82
Rating: 4.4/5
Reviews: 170
Age: 1mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 rising

Sellers

127

Top-5 brand share

79%

Top 20: 91%

Top-5 click share

11%

Top 20: 32%

Open market

22%

adidas37%
Amazon Essentials25%
Fruit of the Loom9%
D&H CLOTHING UK3%
Star and Stripes2%
Levi's2%

Sweatshirts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume422KCVR0.4%Products251Brands62Top 5 Brands79%OOS Rate2.2%Rating4.4★Reviews7,602Avg BSR#283

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Top Sweatshirts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sweatshirt114K/yr -41.7%0.2% conv.
adidas sweatshirt men42K/yr -46.4%0.7% conv.
sweatshirts31K/yr -43.1%0.2% conv.
sweatshirt men28K/yr -44.8%0.1% conv.
fruit of the loom sweatshirt30K/yr -58.8%0.7% conv.
men sweatshirt30K/yr -50.4%0.1% conv.
mens sweatshirts no hood25K/yr -48.9%0.3% conv.
adidas sweatshirt16K/yr -28.7%0.4% conv.
adidas jumper men21K/yr -46.4%0.6% conv.
adidas jumper16K/yr -39.3%0.5% conv.

What reviews say buyers love and hate about Sweatshirts

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Size-Overall23%

“this is true to size”

Quality-Overall22%

“Amazing quality”

Value For Money11%

“Good Value”

Comfort-Overall11%

“So comfortable”

Warmth5%

“Feels cozy”

What buyers complain about

66% of reviews

Size-Overall26%

“Doesnt fit”

Quality-Overall18%

“Poor Quality”

Material Quality5%

“Very cheap materials used”

Thickness5%

“Not the thickest material”

Machine Wash Suitability3%

“I doubt I'm even going to bother trying to wash it”

Sweatshirts return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

63%

2Color

3Quality-Overall

4Material Quality

5Advertised Vs Actual Product

Common Sweatshirts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweatshirts 40/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 251 tracked products. 3 of 82 products launched in the last 360 days are still selling. Search demand moved -45.0% over the last 90 days.