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Sweatpants

Fail

Demand is soft, at -40.7% this quarter, so Sweatpants is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£28K/yr328K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
13%top-5 click share · 64 brands · 141 sellers

Flapen Score

Sweatpants against its category

The dotted line is the Fashion average. Past it, Sweatpants is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweatpants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweatpants 328K times last year and spent an estimated £28K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
0.5%
Market size, estimated
£28Ka year
Peak month
December4.5× the quietest month
Top search term
nike joggers60K searches a year

02 · Price

A sale here is worth £18.39.

Listings sell for £18.39 on average, from £6.94 to £60.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.39 that is £0 to £2K a year per listing.

Average price
£18.39inside the $15 to $100 sweet spot
Price range
£6.94–£60.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #142 within Activewear. It carries 3,534 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
3.8%
Average rank
#142in Activewear
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,534per listing
Listings tracked
206

04 · Newcomers

Amazon counts 3 of last year's 47 launches as successful.

47 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
47
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sweatpants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£283£567£850£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 rising

Sellers

141

Top-5 brand share

50%

Top 20: 80%

Top-5 click share

13%

Top 20: 31%

Open market

47%

  • NIKE23%
  • Amazon Essentials8%
  • COMEOR8%
  • PUMA5%
  • LABEL APPAREL4%
  • BROKIG4%

Demand

Sweatpants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Sweatpants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike joggers60K/yr
  • black joggers37K/yr
  • mens grey joggers22K/yr
  • grey joggers mens28K/yr
  • mens straight leg joggers18K/yr
  • sweat pants15K/yr
  • puma joggers mens22K/yr
  • mens joggers 27 inside leg13K/yr
  • mens slim fit joggers13K/yr
  • nike mens joggers14K/yr

Reviews and returns

What reviews say buyers love and hate about Sweatpants

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.34

Too short

Too long

Poor fitting

Quality-Overall11%

Low quality

Very poor quality control

cant believe how low the quality is

Material Quality9%−0.15

Very bad material and quality

Material seems cheap

Weird material

Thickness5%−0.06

These are quite thin feeling

shockingly thin compared to the same ones Amazon sold in recent years

Not thick material

Advertised Vs Actual Product4%+0.36

Advertised as 80% cotton. Not. 54% cotton rest polyester

Not as described

The picture is not quite accurate

Love

Size-Overall22%+0.34

Small is spot on

The slim fit looks nice

Excellent fit

Comfort-Overall21%+2.19

Extremely comfortable

Comfortable to wear

Comfortable and easy to wear

Quality-Overall14%

Decent quality

They are well made

Great quality pants

Value For Money10%+0.88

Excellent Value

Great deal

Good value for money

Advertised Vs Actual Product5%+0.36

As advertised, very nice

Exactly what I needed

As described

Return

5.2% Return rate 60% Fixable by listing

Size-Overall33%██▇██▇

Too short

Too long

Poor fitting

Material Quality14%▄▅█▆▆█

Very bad material and quality

Material seems cheap

Weird material

Length10%▇▆▆▅█▇

Too long

length far too short for a 6ft male so had to return

Though the length is longer than my length as I'm short

Thigh Fit8%▇▇▆█▆▇

Too tight in thighs

Very wide legs

Strange fitting, tight around the leg and then baggy

Thin6%▆▆█▇▅▆

FAQ

Common Sweatpants questions

Answered from the same tracked data.