sweatpants
Skip itSoft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£18.39avg listing price — sweet spot $15–$100
Price range
Great£6.94–£60.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,533.88avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad£28K£28K/yr · 328K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sweatpants is a £28K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sweatpants market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 76%
- Out of stock
- 3.8%
- Avg brand age
- 42 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
141
Top-5 brand share
50%
Top 20: 80%
Top-5 click share
13%
Top 20: 31%
Open market
47%
- NIKE23%
- Amazon Essentials8%
- COMEOR8%
- PUMA5%
- LABEL APPAREL4%
- BROKIG4%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -40.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top sweatpants search terms
- nike joggers60K/yr
- black joggers37K/yr
- mens grey joggers22K/yr
- grey joggers mens28K/yr
- mens straight leg joggers18K/yr
- sweat pants15K/yr
- puma joggers mens22K/yr
- mens joggers 27 inside leg13K/yr
- mens slim fit joggers13K/yr
- nike mens joggers14K/yr
Top sweatpants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Mens AW77 Cuffed Fleece Lined Joggers Track Sweat Pants (Black Grey) - 586031 (Large Black)
NIKE£29.374.4★594 rev
COMEOR Mens Cotton Jogging Pants - Long Mens Sweatpants - Mens Jogger Training Trousers Relaxing Track Suit Bottom (Grey XL)
COMEOR£11.544.2★10,740 rev
Nike Men Sport/Jogging-hose Lang Club Pants Trousers Black/White M
NIKE£28.264.4★7,496 rev
Nike Grey XL
NIKE£28.774.3★1,417 rev
Amazon Essentials Mens Closed Bottom Fleece Joggers (Available in Big & Tall) Grey Heather L
Amazon Essentials£11.234.3★2,890 rev
Newest
by launch date
adidas Mens Essentials Feelcozy Fleece Cargo Pants Black/White M
adidas£25.30324 rev
FEDTOSING Mens Baggy Joggers Open Hem Wide Leg Elastic Waist Drawstring Sweatpants Cotton Casual Track Bottoms with Pockets Light Grey
FEDTOSING£18.8851 rev
TORO ACTIVA Men Lightweigt Cuffed Bottoms Jogging Trousers with Side Pockets Work Joggers Fit Sport Casual for Running Gym Training (UK Alpha L Regular Regular Black)
TORO ACTIVA£10.98125 rev
NetSetUK Joggers for Men UK Tracksuit Jogging Bottoms Mens Fleece Joggers Open-Hem Sweatpants with Pockets Adjustable Waist Drawstring Trousers Gym Workout Black
NetSetUK£12.59541 rev
Casey Kevin Mens Joggers Tracksuit Bottoms Sweatpants Sports Trousers Gym Joggers with Zip Pockets Drawstring Slim fit Causal Running Clothes Grey M
Casey Kevin£17.8670 rev
Trending
90-day click momentumFEDTOSING Mens Baggy Joggers Open Hem Wide Leg Elastic Waist Drawstring Sweatpants Cotton Casual Track Bottoms with Pockets Light Grey
FEDTOSING£18.884.2★
Nike Grey XL
NIKE£28.774.3★
LABEL APPAREL Mens Fleece Cuffed Joggers Casual Regular Fit Elasticated Waist Comfortable Soft Jogging Trousers Bottoms All Waist Sizes 32in - 52in - Black Large
LABEL APPAREL£10.234.1★
COMEOR Mens Cotton Jogging Pants - Long Mens Sweatpants - Mens Jogger Training Trousers Relaxing Track Suit Bottom (Grey XL)
COMEOR£11.544.2★
Amazon Essentials Mens Fleece Open Bottom Sweatpant (Available in Big and Tall) Black XL
Amazon Essentials£9.914.2★
What buyers say about sweatpants
What buyers praise and complain about, mined from review topics.What buyers love
“Small is spot on”
“Extremely comfortable”
“Decent quality”
“Excellent Value”
“As advertised, very nice”
“are well made with good strong material”
“good pocket size”
“Perfect for the gym”
“Warm and comfortable”
“Soft material very comfy”
What buyers complain about
“Too short”
“Low quality”
“Very bad material and quality”
“These are quite thin feeling”
“Advertised as 80% cotton. Not. 54% cotton rest polyester”
“The pockets tear”
“Pocket stitching bad”
“Too long”
“Zips rattle a little sometimes”
“Too tight in thighs”
Top return reasons
Common questions
- Is sweatpants profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 206 tracked products. 3 of 47 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the sweatpants niche?
- 64 brands and 141 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in sweatpants?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.2% — above our launch gate.
- When does demand for sweatpants peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the sweatpants niche?
- Listings span £6.94–£60.62; the average listing price is £18.39 (sweet spot $15–$100). The average incumbent carries 3,534 reviews — the moat a new listing must climb.