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Sweatpants

soft demand (-40.7% this quarter) — Sweatpants doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 7Growth 5Conversion 6Competition 97Returns 24Price range 83Avg price 83Brand share 85Review moat 30Quality gap 78
This niche Category average

Is Sweatpants profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweatpants is a £28K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Sweatpants: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.7% over the last 90 days and 0.5% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr3K
Search volume / yr-40.7%328K
Conversion rate0.5%
Avg price£18.39

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers64 · 141
Top-5 product click share13%
Open market50%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 206 products

Sponsored placement76%
New entrants (1y)47· 3 succeeded
Avg rating4.3★
Avg reviews3,534

Top Sweatpants products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£283£567£850£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 rising

Sellers

141

Top-5 brand share

50%

Top 20: 80%

Top-5 click share

13%

Top 20: 31%

Open market

47%

  • NIKE23%
  • Amazon Essentials8%
  • COMEOR8%
  • PUMA5%
  • LABEL APPAREL4%
  • BROKIG4%

Sweatpants demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume328KCVR0.5%Products206Brands64Top 5 Brands50%OOS Rate3.8%Rating4.3★Reviews3,534Avg BSR#142
13K8KSpike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top Sweatpants search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nike joggers60K/yr
  • black joggers37K/yr
  • mens grey joggers22K/yr
  • grey joggers mens28K/yr
  • mens straight leg joggers18K/yr
  • sweat pants15K/yr
  • puma joggers mens22K/yr
  • mens joggers 27 inside leg13K/yr
  • mens slim fit joggers13K/yr
  • nike mens joggers14K/yr

What reviews say buyers love and hate about Sweatpants

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Size-Overall22%

Small is spot on

Comfort-Overall21%

Extremely comfortable

Quality-Overall14%

Decent quality

Value For Money10%

Excellent Value

Advertised Vs Actual Product5%

As advertised, very nice

What buyers complain about

60% of reviews
Size-Overall19%

Too short

Quality-Overall11%

Low quality

Material Quality9%

Very bad material and quality

Thickness5%

These are quite thin feeling

Advertised Vs Actual Product4%

Advertised as 80% cotton. Not. 54% cotton rest polyester

Sweatpants return rate & reasons

Why buyers send it back, as a share of all return requests.

5.2%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Material Quality
14%
3Length
10%
4Thigh Fit
8%
5Thin
6%

Common Sweatpants questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweatpants 45/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 206 tracked products. 3 of 47 products launched in the last 360 days are still selling. Search demand moved -40.7% over the last 90 days.
Search demand for Sweatpants on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.5× the quietest.