Swatch

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £401K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

0.7%

Market size, estimated

£401Ka year

Peak month

December2.1× the quietest month

Top search term

timex165K searches a year

Listings sell for £51.43 on average, from £3.10 to £372.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £51.43 that is £5K to £13K a year per listing.

Average price

£51.43inside the $15 to $100 sweet spot

Price range

£3.10–£372.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£5K–£13K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,088 within Watches. It carries 3,934 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

89%

Out of stock, average day

13.3%

Average rank

#1,088in Watches

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,934per listing

Listings tracked

28

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months