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Suspender Belt

Maybe

The top 5 products take only 20% of clicks. But demand is soft, at -21.0% this quarter, so Suspender Belt is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£67K/yr483K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
20%top-5 click share · 30 brands · 42 sellers

Flapen Score

Suspender Belt against its category

The dotted line is the Fashion average. Past it, Suspender Belt is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suspender Belt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suspender Belt 483K times last year and spent an estimated £67K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.4%
Market size, estimated
£67Ka year
Peak month
February1.7× the quietest month
Top search term
suspenders belt for stockings118K searches a year

02 · Price

A sale here is worth £10.08.

Listings sell for £10.08 on average, from £2.02 to £31.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.08 that is £0 to £1K a year per listing.

Average price
£10.08under the $15 to $100 sweet spot
Price range
£2.02–£31.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #982 within Nightwear, Lingerie & Underwear. It carries 465 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
1.5%
Average rank
#982in Nightwear, Lingerie & Underwear
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
99

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Suspender Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

42

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

20%

Top 20: 49%

Open market

23%

  • ohyeahlady22%
  • Ann Summers20%
  • ohmydear13%
  • comeondear10%
  • ROSVAJFY9%
  • TVRtyle3%

Demand

Suspender Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Suspender Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suspenders belt for stockings118K/yr
  • stockings and suspenders lingerie sets92K/yr
  • suspender belt48K/yr
  • garter belt49K/yr
  • stockings and suspenders34K/yr
  • suspenders and stockings set26K/yr
  • stockings and suspenders set10K/yr
  • suspender belts women7K/yr
  • stockings & garters12K/yr
  • womens garters & suspenders12K/yr

Reviews and returns

What reviews say buyers love and hate about Suspender Belt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+0.93

Too short

too long

very short

Quality-Overall18%−0.02

Poor quality

Rubbish

Absolute rubbish

Durability10%−0.17

Fell apart the first time I tried them

Lasted 1 week

Broke within 2 days - clip would not fasten

Strength5%−0.06

Really flimsy and the little metal pieces wouldnt hold themselves together

dont have a lot of strength

Value For Money5%

Cheap for a reason

But, lasting just 23 days is not good value for money

Total waste of money

Love

Quality-Overall27%−0.02

A lovely made item

Fantastic quality

Overall a beautiful and flattering set

Size-Overall18%+0.93

fits my curves beautifully

Great fit and looks great on as the holes are not too big

Fit great

Value For Money13%

Really good well worth the price

Excellent value

Good value

Comfort-Overall7%

Very comfortable

Comfortable to wear

Very nice set comfy and stunning

Advertised Vs Actual Product4%+0.39

As advertised

exactly like the picture

Exactly as described

Return

1.4% Return rate 74% Fixable by listing

Size-Overall50%▇██▆█▆

Too short

too long

very short

Quality-Overall6%▇▆▂▆▆█

Poor quality

Rubbish

Absolute rubbish

Advertised Vs Actual Product6%▅▂█▅▄▃
Chest Fit4%▅▃▄█▁▄
Width3%▁▅▇▁▁█

FAQ

Common Suspender Belt questions

Answered from the same tracked data.