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Surgical Steel Earrings

Fail

Prices span $7.03–$12.75, mostly outside the sweet spot, so Surgical Steel Earrings is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£57K/yr208K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
97%top-5 click share · 6 brands · 7 sellers

Flapen Score

Surgical Steel Earrings against its category

The dotted line is the Fashion average. Past it, Surgical Steel Earrings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surgical Steel Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surgical Steel Earrings 208K times last year and spent an estimated £57K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.6%
Market size, estimated
£57Ka year
Peak month
September1.5× the quietest month
Top search term
surgical steel earrings92K searches a year

02 · Price

A sale here is worth £10.49.

Listings sell for £10.49 on average, from £7.03 to £12.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.49 that is £3K to £5K a year per listing.

Average price
£10.49under the $15 to $100 sweet spot
Price range
£7.03–£12.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Jewellery. It carries 305 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#171in Jewellery
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
305per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Surgical Steel Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • CASSIECA54%
  • Vicloon20%
  • LOLIAS14%
  • ADRAMATA4%
  • Roheafer4%
  • MOGASA3%

Demand

Surgical Steel Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Surgical Steel Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surgical steel earrings92K/yr
  • stainless steel earrings76K/yr
  • surgical steel earrings studs12K/yr
  • nickel free earrings10K/yr
  • stainless steel earrings for women10K/yr
  • nickel free earrings for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Surgical Steel Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.19

Not fit for purpose

There is a big but

They are small

Quality-Overall18%−0.11

Rubbish

Look cheap

Poor quality

Durability13%−0.20

Ball fell out after 2 days of use

just kept falling apart

Come undone very quickly leading to losses

Ease Of Use7%+0.58

A bit fiddly to get in sometimes because of the size of them being small

They're REALLY fiddly to get in

The backs are quite tricky to get on

Metal Authenticity4%−0.05

Noo silver 😢 Is so so

Love

Value For Money24%+1.42

Great value for money

Great for the money

Great value highly recommend

Comfort-Overall16%+1.11

Very comfortable

Comfortable to wear

Pretty, Comfortable & easy to wear

Quality-Overall14%−0.11

Really good quality earrings

Great quality

Good product

Allergies10%+1.05

No irritation

They dont cause any irritation

Im allergic or annoyed by most things in my ears however these have been in a month or so, no issues, no itching, no coming undone, just pretty little addition to my ears

Ease Of Use6%+0.58

Easy to use

easy to wear

Super easy to use

Return

0.6% Return rate 48% Fixable by listing

Size-Overall36%█▃▇▅▄▇

Not fit for purpose

There is a big but

They are small

Metal Authenticity13%▁▁▅▁█▂

Noo silver 😢 Is so so

Defective Material/Parts8%▁█▅▂▂▃
Functionality-Overall5%▁▁▄█▃█

lost half of them

Durability5%▁█▁▂▃▂

Ball fell out after 2 days of use

just kept falling apart

Come undone very quickly leading to losses

FAQ

Common Surgical Steel Earrings questions

Answered from the same tracked data.