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Supernatural Merchandise

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 0.2% of searches, so Supernatural Merchandise is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£64K/yr1.5M searches / yr
90-day growth
+48.9%search demand this quarter
Competition
26%top-5 click share · 37 brands · 109 sellers

Flapen Score

Supernatural Merchandise against its category

The dotted line is the Fashion average. Past it, Supernatural Merchandise is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Supernatural Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Supernatural Merchandise 1.5M times last year and spent an estimated £64K. The top 5 brands take 47% of clicks. Demand peaks in Apr–May–Jun–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+48.9%
Conversion, latest week
0.2%
Market size, estimated
£64Ka year
Peak month
May7.2× the quietest month
Top search term
supernatural1.3M searches a year

02 · Price

A sale here is worth £22.98.

Listings sell for £22.98 on average, from £3.99 to £130.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £22.98 that is £0 to £2K a year per listing.

Average price
£22.98inside the $15 to $100 sweet spot
Price range
£3.99–£130.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2,824 within Luggage & Travel Gear. It carries 492 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
75%
Out of stock, average day
4.1%
Average rank
#2,824in Luggage & Travel Gear
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
61

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Supernatural Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

109

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

26%

Top 20: 69%

Open market

47%

  • Supernatural16%
  • fjackets10%
  • LEVLO8%
  • Generic8%
  • STAR CUTOUTS6%
  • Buckle-Down5%

Demand

Supernatural Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Supernatural Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • supernatural1.3M/yr
  • supernatural merchandise134K/yr
  • supernatural gifts34K/yr
  • dean winchester15K/yr
  • supernatural merch13K/yr
  • supernatural season 151K/yr

Reviews and returns

What reviews say buyers love and hate about Supernatural Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.33

Cheap Tat

Not the best

Strap/String Quality15%−0.09

Chain and strap broke

the string did break after wearing it consistently for a few weeks

Size-Overall15%−0.05

Car and figure dont match

Comes up large

Comes up large though

Material Quality10%−0.08

Cheap material

Durability10%−0.08

Doesn't last

Fell apart

Love

Quality-Overall26%+0.33

Good quality happy with the item and delivery was on time and fast

Good quality on both the car and included figure

Good quality

Print Quality9%+0.94

Good Quality shirt & print

print hasn't faded

Print quality good, perfect fit, washes well too

Collectibles8%

Lovely collectable

A great collectors idea

Brilliant replica for my supernatural collection

Image/Picture Clarity8%+0.41

Brilliant quality, clear image

Great photo with clear signatures

Great picture and good quality

Value For Money8%+0.41

But, it is cheap so its great for its value

Fair price

Great value

Return

1.0% Return rate 35% Fixable by listing

Size-Overall20%▁▁▂▆█▁

Car and figure dont match

Comes up large

Comes up large though

Adhesion/Stickiness8%▁█▁▁▁▁
Defective Material/Parts8%▁█▁▁▁▁
Quality-Overall8%▁▁█▁▁▁

Cheap Tat

Not the best

Sleeve Fit8%▁▁▇█▁▁

FAQ

Common Supernatural Merchandise questions

Answered from the same tracked data.