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Superman T Shirt

Fail

The top 5 brands take 97% of clicks, so Superman T Shirt is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£39K/yr145K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
48%top-5 click share · 7 brands · 14 sellers

Flapen Score

Superman T Shirt against its category

The dotted line is the Fashion average. Past it, Superman T Shirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superman T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superman T Shirt 145K times last year and spent an estimated £39K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
2.0%
Market size, estimated
£39Ka year
Peak month
October8.5× the quietest month
Top search term
superman t shirt92K searches a year

02 · Price

A sale here is worth £13.14.

Listings sell for £13.14 on average, from £5.61 to £22.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.14 that is £1K to £3K a year per listing.

Average price
£13.14under the $15 to $100 sweet spot
Price range
£5.61–£22.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,690 within Boys. It carries 753 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
89%
Out of stock, average day
6.8%
Average rank
#1,690in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Superman T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

1%

  • DC Comics83%
  • Cotton Soul4%
  • LEGEND ICON4%
  • Beast Mode Clothing4%
  • Amazon Essentials3%
  • Colourbat2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Superman T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 8.5×

Search terms

Top Superman T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superman t shirt92K/yr
  • superman shirt27K/yr
  • superman tshirt20K/yr
  • superman t shirt mens6K/yr

Reviews and returns

What reviews say buyers love and hate about Superman T Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall67%+0.16

T shirt is basic quality

Poor quality

Rubbish

Print Quality17%−0.20

Not good quality the printing is terrible and cheap

Size-Overall17%−0.15

the S shield is far too big

Love

Quality-Overall39%+0.16

Good quality T-shirt bought for my husband who loves it

Excellent quality

Good value and quality

Size-Overall23%−0.15

Fits well

true to size

Good fit

Material Quality16%−0.09

Feels good material

Looks and feels good quality nice & soft material

good quality of material

Value For Money7%+1.69

Great value for money

Good value

Washability7%+1.69

Superb quality washes well

Return

2.1% Return rate 91% Fixable by listing

Size-Overall85%▁█▅▆▇█

the S shield is far too big

Color3%▁▁█▁▁▁
Neck Fit3%▁▁▁▁█▁
Length3%▁▁▁█▁▁
Material Quality3%▁▁▁█▁▁

FAQ

Common Superman T Shirt questions

Answered from the same tracked data.