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Superhero Costumes for Boys

Fail

Demand is soft, at -38.2% this quarter, so Superhero Costumes for Boys is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£79K/yr342K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 45 sellers

Flapen Score

Superhero Costumes for Boys against its category

The dotted line is the Fashion average. Past it, Superhero Costumes for Boys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superhero Costumes for Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superhero Costumes for Boys 342K times last year and spent an estimated £79K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
2.0%
Market size, estimated
£79Ka year
Peak month
October3.0× the quietest month
Top search term
superhero costume kids104K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £4.23 to £20.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.53 that is £0 to £1K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£4.23–£20.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #147 within Boys. It carries 1,095 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
8.2%
Average rank
#147in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,095per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Superhero Costumes for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

45

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

15%

  • Splat Planet24%
  • Textiles 4 Home14%
  • Rubies14%
  • amscan12%
  • AUYAO12%
  • Marvel8%
  • Open — no brand owns it (4 brands, 15%)

Demand

Superhero Costumes for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Superhero Costumes for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superhero costume kids104K/yr
  • super hero costume kids48K/yr
  • superhero costume28K/yr
  • kids superhero costume23K/yr
  • girls superhero costume17K/yr
  • superhero cape12K/yr
  • marvel costume kids19K/yr
  • boys superhero costume12K/yr
  • superhero capes for kids9K/yr
  • super girl costume kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Superhero Costumes for Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.17

however it came a little short on the sleeves

Buy a size up

5-6 was a little snug

Quality-Overall23%+0.65

Not great quality

Really crap

Very low quality

Durability17%−0.17

ripped on the front

Ripped after one wear

Thickness10%−0.09

Very thin and very low quality

Not the thickest costume

Strength4%−0.02

quite flimsy was only good gor one wear

Love

Quality-Overall25%+0.65

Very well made

Good quality - looks lovely on -Presume it will last many years

Good quality

Size-Overall22%−0.17

good size

True to size

I love that it is modest & appropriate for a kid

Value For Money20%+1.34

Great value for money

Good value for money

GOOD VALUE

Color8%+0.93

Bright colours and quality seems good so far

the colours are good

Got this costume for my daughter superhero day at school she loved it good quality beautiful colour fit well

Fun/Entertainment Experience5%+0.67

Son has enjoyed playing with

Overall, a fun costume for toddlers who love Spider-Man

Hours of fun

Return

2.1% Return rate 86% Fixable by listing

Size-Overall84%█▇▇▇██

however it came a little short on the sleeves

Buy a size up

5-6 was a little snug

Quality-Overall5%▄▅▆█▂▇

Not great quality

Really crap

Very low quality

Material Quality3%▁▇▅█▃▁
Stitch/Finish/Polish2%▁▅▄█▂▁
Advertised Vs Actual Product1%▁▁▄▄▆█

FAQ

Common Superhero Costumes for Boys questions

Answered from the same tracked data.