Superhero Costumes for Boys
FailDemand is soft, at -38.2% this quarter, so Superhero Costumes for Boys is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £79K/yr342K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 45 sellers
Flapen Score
Superhero Costumes for Boys against its category
The dotted line is the Fashion average. Past it, Superhero Costumes for Boys is stronger. Inside it, weaker.
Market
The Superhero Costumes for Boys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Superhero Costumes for Boys 342K times last year and spent an estimated £79K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 342K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £79Ka year
- Peak month
- October3.0× the quietest month
- Top search term
- superhero costume kids104K searches a year
02 · Price
A sale here is worth £11.53.
Listings sell for £11.53 on average, from £4.23 to £20.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.53 that is £0 to £1K a year per listing.
- Average price
- £11.53under the $15 to $100 sweet spot
- Price range
- £4.23–£20.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #147 within Boys. It carries 1,095 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 8.2%
- Average rank
- #147in Boys
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,095per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Superhero Costumes for Boys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 7y ago

Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 3y ago

AUYAO 3Pcs Kids Superhero Cape Set Fuchsia with Mask Tutu Skirt
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

LATERN 6Pcs Superhero Cape and Mask Cartoon Superhero Costumes Dress up Toys for Kids Boys Girls Birthday Party Favors
- Price
- £13.98
- Rating
- 4.5/5
- Reviews
- 434
- Age
- 5y ago

amscan 9906076 - Kids Official Warner Bros. DC Comics Supergirl Classic Fancy Dress Costume Age: 8-10 Yrs Blue
- Price
- £10.60
- Rating
- 4.3/5
- Reviews
- 2,854
- Age
- 6y ago
Trending
estimated 90-day click momentum
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 7y ago

Marvel Boys Avengers Swimsuit Captain America Costume Rash Guard Multicoloured 18-24 Months
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 1,702
- Age
- 9y ago

Marvel Boys Avengers Swimsuit Captain America Costume Rash Guard Multicoloured 2-3 Years
- Price
- £13.15
- Rating
- 4.7/5
- Reviews
- 1,702
- Age
- 9y ago

Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 3y ago

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (as8 age 7_years 8_years regular 7-8 years) Grey
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago
Newest
by launch date
AUYAO 3Pcs Kids Superhero Cape Set Fuchsia with Mask Tutu Skirt
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

AUYAO Kids Cape Double-Sided Dual-Color Cape Party Costume Cloak Mask Set Outfits with 1 Pc Felt Mask Masquerade Cosplay Reversible Cloak Dressing up Halloween Christmas for Boy Girl(Blue+Red)
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

SYEYCW 2 Pcs Double-Sided Dual-Color Reversible Capes with 2 Pcs Felt Masks Superhero Theme Masquerade Cosplay Double-Sided Cloaks Dressing up Party for Halloween Party Fancy Dress up Accessory
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 2y ago

Webeasy Spider Costume for Girl Girls Halloween Fancy Dress with Mask for Halloween Carnival Masquerade Party 5-6 Years
- Price
- £14.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 2y ago

Kids Superhero Capes & Masks - 8 Hero Fancy Dress Costumes - 4 Double Sided Capes 8 Masks - Birthday Party Dress Up - Girls & Boys
- Price
- £14.52
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
45
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 95%
Open market
15%
- Splat Planet24%
- Textiles 4 Home14%
- Rubies14%
- amscan12%
- AUYAO12%
- Marvel8%
- Open — no brand owns it (4 brands, 15%)
Demand
Superhero Costumes for Boys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Superhero Costumes for Boys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- superhero costume kids104K/yr
- super hero costume kids48K/yr
- superhero costume28K/yr
- kids superhero costume23K/yr
- girls superhero costume17K/yr
- superhero cape12K/yr
- marvel costume kids19K/yr
- boys superhero costume12K/yr
- superhero capes for kids9K/yr
- super girl costume kids8K/yr
Reviews and returns
What reviews say buyers love and hate about Superhero Costumes for Boys
We read the reviews and the return reasons for every product selling here.
“however it came a little short on the sleeves”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Superhero Costumes for Boys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









