Is superdry sunglasses mens profitable to sell on Amazon United Kingdom?

The niche generates £177K/yr across 100 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +112.8%. Flapen's verdict: Worth a look (67/100).

How competitive is the superdry sunglasses mens niche?

28 brands and 207 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in superdry sunglasses mens?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.

When does demand for superdry sunglasses mens peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.4× the quietest.

What does it cost to enter the superdry sunglasses mens niche?

Listings span £9.52–£341.39; the average listing price is £41.45 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.

superdry sunglasses mens

Worth a look

Shows demand growing +112.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+112.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible£41.45

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,997.72

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£177K

£177K/yr · 160K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£9.52–£341.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, superdry sunglasses mens is a £177K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

superdry sunglasses mens market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £104K–£124K; units × avg price
Conversion rate: 2.7%
Avg BSR: #724
Page quality: 0%
Prime: 97%
Sponsored: 70%
Out of stock: 1.2%
Avg brand age: 57 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

207

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

21%

Top 20: 52%

Open market

30%

Superdry33%
Perfectmiaoxuan9%
Boss9%
ATTCL8%
Tommy Hilfiger6%
HUGO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +112.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.4×

Open Trend

Top superdry sunglasses mens search terms

superdry sunglasses mens54K/yr +153.0%3.0% conv.
superdry sunglasses24K/yr +152.5%2.3% conv.
hugo boss sunglasses mens14K/yr +71.8%0.7% conv.
lacoste sunglasses mens13K/yr +76.8%0.4% conv.
tommy hilfiger sunglasses for men12K/yr +85.1%0.5% conv.
super dry sunglasses mens7K/yr +193.0%3.1% conv.
superdry sunglasses womens7K/yr +119.0%1.2% conv.
tom ford sunglasses mens10K/yr +35.5%0.1% conv.
tommy hilfiger mens sunglasses6K/yr +91.1%0.6% conv.
hugo boss sunglasses5K/yr +51.0%0.7% conv.

All search terms

Top superdry sunglasses mens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Superdry SDS Rockstar Transparent Red / 0 Dioptres

Superdry£29.224.4★271 rev

HUGO BOSS Unisex 1036/S Sunglasses Black/Grey Shaded 58

Boss£83.914.3★128 rev

ATTCL Polarised Sunglasses Mens for Driving: UV400 Protection Square Shades AL-MG Metal Frame HD TAC Lens Hiking Travel 8587 Black Grey

ATTCL£21.154.4★17,868 rev

Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades

Perfectmiaoxuan£15.704.1★2,583 rev

Superdry Hacienda 104 Sunglasses Non Prescription Gray Polycarbonate Frame UV400 Protection Mens Running Casual

Superdry£28.384.5★228 rev

Newest

by launch date

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/Polar Gradient Graphite Lenses

Meta£293.26645 rev

3mo ago

Rayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion

Rayruling£13.26428 rev

1y ago

Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades

Perfectmiaoxuan£15.702,583 rev

1y ago

Vans Mens Spicoli 4 Shades Sunglasses Black One Size

Vans£10.2821,262 rev

2y ago

Boss 1045/S/IT MATTE RUTHENIUM/GREY 58/17/145 men Sunglasses

Boss£110.7220 rev

3y ago

What buyers say about superdry sunglasses mens

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Brilliant quality”

Value For Money26%

“Good value for money”

Size-Overall10%

“Fit is good”

Comfort-Overall10%

“very comfortable”

Advertised Vs Actual Product6%

“As described”

Design-Overall3%

“Nice design”

Shape/Style3%

“Nice classic shape and well made”

Weight Light3%

“Light weight sun glasses”

Strength3%

“They are very strong”

Color2%

“great colour”

What buyers complain about

Quality-Overall20%

“the control quality needs to be better”

Durability19%

“broke after a few uses”

Size-Overall12%

“Disappointed with the fit”

Value For Money9%

“Really over priced for what you get”

Strength5%

“flimsy”

Advertised Vs Actual Product5%

“Misleading”

Material Quality4%

“the quality of the material feels quite cheap”

Color3%

“Would have liked a darker pair in which other colours are available”

Comfort-Overall2%

“They aren't very good the side arm's don't line up making them uncomfortable to wear”

Scratch Resistance2%

“its glass is scratched”

Top return reasons

Size-Overall58%

Quality-Overall8%

Shape/Style6%

Advertised Vs Actual Product4%

Color3%

Comfort-Overall3%

Functionality-Overall2%

Width2%

Durability2%

Value For Money1%

Common questions

Is superdry sunglasses mens profitable to sell on Amazon United Kingdom?: The niche generates £177K/yr across 100 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +112.8%. Flapen's verdict: Worth a look (67/100).
How competitive is the superdry sunglasses mens niche?: 28 brands and 207 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in superdry sunglasses mens?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.
When does demand for superdry sunglasses mens peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.4× the quietest.
What does it cost to enter the superdry sunglasses mens niche?: Listings span £9.52–£341.39; the average listing price is £41.45 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.