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Superdry Sunglasses Mens

Pass

Superdry Sunglasses Mens scores 67 out of 100, a Pass. Shoppers spend $177K a year here, search demand grew +112.8% this quarter, and returns run at 1.5% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£177K/yr160K searches / yr
90-day growth
+112.8%search demand this quarter
Competition
21%top-5 click share · 28 brands · 207 sellers

Flapen Score

Superdry Sunglasses Mens against its category

The dotted line is the Fashion average. Past it, Superdry Sunglasses Mens is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superdry Sunglasses Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superdry Sunglasses Mens 160K times last year and spent an estimated £177K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +112.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+112.8%
Conversion, latest week
2.7%
Market size, estimated
£177Ka year
Peak month
May4.4× the quietest month
Top search term
superdry sunglasses mens54K searches a year

02 · Price

A sale here is worth £41.45.

Listings sell for £41.45 on average, from £9.52 to £341.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £41.45 that is £0 to £4K a year per listing.

Average price
£41.45inside the $15 to $100 sweet spot
Price range
£9.52–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #724 within Accessories. It carries 1,998 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
1.2%
Average rank
#724in Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,998per listing
Listings tracked
100

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Superdry Sunglasses Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

207

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

21%

Top 20: 52%

Open market

30%

  • Superdry33%
  • Perfectmiaoxuan9%
  • Boss9%
  • ATTCL8%
  • Tommy Hilfiger6%
  • HUGO4%

Demand

Superdry Sunglasses Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.4×

Search terms

Top Superdry Sunglasses Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superdry sunglasses mens54K/yr
  • superdry sunglasses24K/yr
  • hugo boss sunglasses mens14K/yr
  • lacoste sunglasses mens13K/yr
  • tommy hilfiger sunglasses for men12K/yr
  • super dry sunglasses mens7K/yr
  • superdry sunglasses womens7K/yr
  • tom ford sunglasses mens10K/yr
  • tommy hilfiger mens sunglasses6K/yr
  • hugo boss sunglasses5K/yr

Reviews and returns

What reviews say buyers love and hate about Superdry Sunglasses Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+1.18

the control quality needs to be better

just not well made

Low quality

Durability19%−0.24

broke after a few uses

Bad durability

Broke quickly

Size-Overall12%−0.08

Disappointed with the fit

are very loose

Too small

Value For Money9%+2.09

Really over priced for what you get

Not worth the money

Waste of money

Strength5%−0.02

flimsy

These frames are soo brittle

Flimsy

Love

Quality-Overall26%+1.18

Brilliant quality

Excellent quality sunglasses

Great quality glasses

Value For Money26%+2.09

Good value for money

not expensive

Money well spent

Size-Overall10%−0.08

Fit is good

glasses fit well

the fit was perfect for my head

Comfort-Overall10%+0.60

very comfortable

bought 3 pair so i always have a set where ever i am they are comfy and smart

comfortable to wear

Advertised Vs Actual Product6%+0.14

As described

Just as pictured

Works as should

Return

1.5% Return rate 80% Fixable by listing

Size-Overall58%▆▇██▇▇

Disappointed with the fit

are very loose

Too small

Quality-Overall8%█▆▆▄▆▅

the control quality needs to be better

just not well made

Low quality

Shape/Style6%█▁▇▇▆▅
Advertised Vs Actual Product4%█▄▃▄▄▅

Misleading

Not what they say

Nothing like the picture

Color3%▁▅▄▅█▄

Would have liked a darker pair in which other colours are available

THESE GLASSES ARE VERY DARK

Very Dark Sunglasses

FAQ

Common Superdry Sunglasses Mens questions

Answered from the same tracked data.