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Super Kitties

Fail

The top 5 brands take 100% of clicks, so Super Kitties is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£84K/yr128K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
43%top-5 click share · 4 brands · 72 sellers

Flapen Score

Super Kitties against its category

The dotted line is the Fashion average. Past it, Super Kitties is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Kitties market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super Kitties 128K times last year and spent an estimated £84K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
4.4%
Market size, estimated
£84Ka year
Peak month
November3.1× the quietest month
Top search term
super kitties59K searches a year

02 · Price

A sale here is worth £14.91.

Listings sell for £14.91 on average, from £4.10 to £45.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.91 that is £1K to £4K a year per listing.

Average price
£14.91under the $15 to $100 sweet spot
Price range
£4.10–£45.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #387 within Girls. It carries 426 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#387in Girls
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Super Kitties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

0%

  • Disney59%
  • Just Play38%
  • Disney Store2%
  • Jada1%

Demand

Super Kitties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Super Kitties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super kitties59K/yr
  • superkitties37K/yr
  • super kitties toys19K/yr
  • superkitties toys9K/yr
  • super kitty5K/yr

Reviews and returns

What reviews say buyers love and hate about Super Kitties

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.23

Just feels very cheap and nasty

Not the best

Poor quality

Scratch Resistance17%−0.07

there's scratches on them too

Size-Overall17%+0.40

Bigger then pictured

Love

Quality-Overall30%−0.23

Great quality figures

Good quality

Great product

Fun/Entertainment Experience21%+1.26

Nice toy for a toddler

Great toy

Niece loved this toy

Value For Money17%+1.71

Value for money

Worth the money

Excellent price

Advertised Vs Actual Product9%

As shown

Same as the photo

As described, great fit

Color4%+0.39

colorful

soo colourful and well made

Return

1.0% Return rate 44% Fixable by listing

Size-Overall31%▁▃▁█▅▂

Bigger then pictured

Quality-Overall14%▁▇█▁▁▁

Just feels very cheap and nasty

Not the best

Poor quality

Advertised Vs Actual Product9%█▄▁▁▁▆
Defective Material/Parts7%▁▄▁▁█▁
Smell7%▁▁▁▁▁█

FAQ

Common Super Kitties questions

Answered from the same tracked data.