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Super Kitties

Fail

The top 5 brands take 100% of clicks, so Super Kitties is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£84K/yr128K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
43%top-5 click share · 4 brands · 72 sellers

Flapen Score

Super Kitties against its category

The dotted line is the Fashion average. Past it, Super Kitties is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Kitties market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super Kitties 128K times last year and spent an estimated £84K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
4.4%
Market size, estimated
£84Ka year
Peak month
November3.1× the quietest month
Top search term
super kitties59K searches a year

02 · Price

A sale here is worth £14.91.

Listings sell for £14.91 on average, from £4.10 to £45.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.91 that is £1K to £4K a year per listing.

Average price
£14.91under the $15 to $100 sweet spot
Price range
£4.10–£45.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #387 within Girls. It carries 426 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#387in Girls
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
26

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Super Kitties products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

72

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 92%

Open market

0%

  • Disney59%
  • Just Play38%
  • Disney Store2%
  • Jada1%

Demand

Super Kitties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Super Kitties search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • super kitties59K/yr
  • superkitties37K/yr
  • super kitties toys19K/yr
  • superkitties toys9K/yr
  • super kitty5K/yr

Reviews and returns

What reviews say buyers love and hate about Super Kitties

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Just feels very cheap and nasty”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Super Kitties questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data