Skip to content

Sunhat

Pass

Sunhat scores 67 out of 100, a Pass. Shoppers spend $363K a year here, search demand grew +380.9% this quarter, and returns run at 4.0% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£363K/yr1.5M searches / yr
90-day growth
+380.9%search demand this quarter
Competition
23%top-5 click share · 44 brands · 68 sellers

Flapen Score

Sunhat against its category

The dotted line is the Fashion average. Past it, Sunhat is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunhat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunhat 1.5M times last year and spent an estimated £363K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +380.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+380.9%
Conversion, latest week
1.9%
Market size, estimated
£363Ka year
Peak month
July15.2× the quietest month
Top search term
sun hats for women uk235K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £5.06 to £43.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£5.06–£43.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #48 within Accessories. It carries 2,681 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
99%
Out of stock, average day
1.1%
Average rank
#48in Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,681per listing
Listings tracked
94

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sunhat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

68

Top-5 brand share

54%

Top 20: 85%

Top-5 click share

23%

Top 20: 52%

Open market

43%

  • FURTALK38%
  • Comhats5%
  • KXF5%
  • Amazon Essentials4%
  • TOSKATOK3%
  • Trespass3%

Demand

Sunhat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×

Search terms

Top Sunhat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sun hats for women uk235K/yr
  • sun hat196K/yr
  • sun hats for men130K/yr
  • mens sun hat106K/yr
  • summer hats for women92K/yr
  • straw hat113K/yr
  • ladies sun hat73K/yr
  • womens sun hat75K/yr
  • straw hat women55K/yr
  • mens summer hats50K/yr

Reviews and returns

What reviews say buyers love and hate about Sunhat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.19

On the small size

did not fit

Absolutely huge

Quality-Overall8%+0.65

Poor quality

poor quality returning

cheap

Advertised Vs Actual Product4%−0.02

Nothing like the photo

Looks nothing like the pictures advertised

Not as described

Value For Money4%+0.54

overpriced

Waste of money

Expensive

Shape/Style3%−0.02

Awkward shape

It's out of shape

no shape whatsoever

Love

Size-Overall18%−0.19

Good range of fit

It fits well and feels secure

Excellent fit

Quality-Overall17%+0.65

Excellent quality and shade

Seems well made

Excellent product

Value For Money11%+0.54

Fair price

Good price

Good value for money

Comfort-Overall7%+0.79

So comfortable

Comfortable to wear

Nice hat and comfortable

Advertised Vs Actual Product6%−0.02

Much better than expected

As described

like the picture

Return

4.0% Return rate 86% Fixable by listing

Size-Overall65%█▇████

On the small size

did not fit

Absolutely huge

Shape/Style6%█▄▇▆▆█

Awkward shape

It's out of shape

no shape whatsoever

Color5%▃▅▅█▆▄
Quality-Overall4%▆█▄▅▄▄

Poor quality

poor quality returning

cheap

Advertised Vs Actual Product4%▅▅▅█▆▇

Nothing like the photo

Looks nothing like the pictures advertised

Not as described

FAQ

Common Sunhat questions

Answered from the same tracked data.