sunhat
Worth a lookShows demand growing +380.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+380.9%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.06–£43.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Market size
Good£363K£363K/yr · 1.5M searches
Review moat
Okay2,681.3avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sunhat is a £363K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sunhat market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £315K–£378K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 1.1%
- Avg brand age
- 42 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
68
Top-5 brand share
54%
Top 20: 85%
Top-5 click share
23%
Top 20: 52%
Open market
43%
- FURTALK38%
- Comhats5%
- KXF5%
- Amazon Essentials4%
- TOSKATOK3%
- Trespass3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +380.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×
Top sunhat search terms
- sun hats for women uk235K/yr
- sun hat196K/yr
- sun hats for men130K/yr
- mens sun hat106K/yr
- summer hats for women92K/yr
- straw hat113K/yr
- ladies sun hat73K/yr
- womens sun hat75K/yr
- straw hat women55K/yr
- mens summer hats50K/yr
Top sunhat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Sun Hat for Women Men UV Protection Safari Hat Women Summer Wide Brim Packable UPF80 Hiking Fishing Cowboy Style Beige
FURTALK£13.184.5★294 rev
FURTALK Womens Beach Sun Straw Hat Floppy UPF80+ Travel Foldable Brim Summer UV Hat Mix Beige+Beige Ribbon M-L
FURTALK£16.854.4★2,601 rev
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L
FURTALK£16.674.6★15,374 rev
FURTALK Womens Sun Straw Hat Wide Brim UPF 80 Summer Hat Foldable Roll up Floppy Beach Hats for Women Khaki+Black Ribbon M-L
FURTALK£18.614.3★16,388 rev
KXF Women 2 in 1 Foldable Sun Hat with Neck Flap Breathable Quick Dry 360Protection Outdoor Sports Visor Large Brim UV Sun Protection UPF 50+ Beach Fishing Hat
KXF£8.204.1★1,447 rev
Newest
by launch date
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
Kideerly£7.9824 rev
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.58136 rev
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.76136 rev
Sun Hats for Women UK Bucket Sun Hat with Wide Brim Womens Sunhats for Camping Comfortable and Versatile Ladies Sunhat with Bowknot Summer Packable Hats for Women Outdoor UV Protection (Beige)
ZJEEACO£7.0243 rev
lifwimner Straw Sun Hats for Women UV Protection Foldable Floppy Bowknot Straw Hats Wide Brim Summer Beach Cap with Chin Strap for Beach Vacation Travel Holiday (UK Alpha M Beige)
lifwimner£11.1994 rev
Trending
90-day click momentumWide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
Kideerly£7.984.1★
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.584.3★
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.764.3★
Sun Hats for Women UK Bucket Sun Hat with Wide Brim Womens Sunhats for Camping Comfortable and Versatile Ladies Sunhat with Bowknot Summer Packable Hats for Women Outdoor UV Protection (Beige)
ZJEEACO£7.024.3★
Comhats Sun Hats Women UV Protection Wide Brim Hats with Neck Protection Ladies Summer Hats UPF 50 Cotton Sunhats Safari Gardening Hat Packable Beige M
Comhats£16.834.3★
What buyers say about sunhat
What buyers praise and complain about, mined from review topics.What buyers love
“Good range of fit”
“Excellent quality and shade”
“Fair price”
“So comfortable”
“Much better than expected”
“Lightweight and comfortable”
“lovely colour”
“Very easy to adjust”
“Good shape”
“Perfect for hot sunny days”
What buyers complain about
“On the small size”
“Poor quality”
“Nothing like the photo”
“overpriced”
“Awkward shape”
“The rope strap broke pretty much as soon as it arrived sadly”
“Breaks when folded”
“Def not foldable”
“The creases in the brim wont come out”
“Have had fake glued bows that fell apart”
Top return reasons
Common questions
- Is sunhat profitable to sell on Amazon United Kingdom?
- The niche generates £363K/yr across 94 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +380.9%. Flapen's verdict: Worth a look (67/100).
- How competitive is the sunhat niche?
- 44 brands and 68 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in sunhat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.0%.
- When does demand for sunhat peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.2× the quietest.
- What does it cost to enter the sunhat niche?
- Listings span £5.06–£43.38; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 2,681 reviews — the moat a new listing must climb.