Sunhat
Sunhat shows demand growing +380.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Sunhat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sunhat is a £363K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Sunhat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +380.9% over the last 90 days and 1.9% of searches end in a purchase.
£363K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 94 products
Top Sunhat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FURTALK Sun Hat for Women Men UV Protection Safari Hat Women Summer Wide Brim Packable UPF80 Hiking Fishing Cowboy Style Beige
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 2y ago
FURTALK Womens Beach Sun Straw Hat Floppy UPF80+ Travel Foldable Brim Summer UV Hat Mix Beige+Beige Ribbon M-L
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 2,601
- Age
- 2y ago
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L
- Price
- £16.67
- Rating
- 4.6/5
- Reviews
- 15,374
- Age
- 8y ago
FURTALK Womens Sun Straw Hat Wide Brim UPF 80 Summer Hat Foldable Roll up Floppy Beach Hats for Women Khaki+Black Ribbon M-L
- Price
- £18.61
- Rating
- 4.3/5
- Reviews
- 16,388
- Age
- 8y ago
KXF Women 2 in 1 Foldable Sun Hat with Neck Flap Breathable Quick Dry 360Protection Outdoor Sports Visor Large Brim UV Sun Protection UPF 50+ Beach Fishing Hat
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 1,447
- Age
- 9y ago
Trending
90-day click momentum
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
- Price
- £15.58
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
- Price
- £13.76
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago
Sun Hats for Women UK Bucket Sun Hat with Wide Brim Womens Sunhats for Camping Comfortable and Versatile Ladies Sunhat with Bowknot Summer Packable Hats for Women Outdoor UV Protection (Beige)
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4mo ago
Comhats Sun Hats Women UV Protection Wide Brim Hats with Neck Protection Ladies Summer Hats UPF 50 Cotton Sunhats Safari Gardening Hat Packable Beige M
- Price
- £16.83
- Rating
- 4.3/5
- Reviews
- 5,691
- Age
- 10y ago
Newest
by launch dateWide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
- Price
- £15.58
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
- Price
- £13.76
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago
Sun Hats for Women UK Bucket Sun Hat with Wide Brim Womens Sunhats for Camping Comfortable and Versatile Ladies Sunhat with Bowknot Summer Packable Hats for Women Outdoor UV Protection (Beige)
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4mo ago
lifwimner Straw Sun Hats for Women UV Protection Foldable Floppy Bowknot Straw Hats Wide Brim Summer Beach Cap with Chin Strap for Beach Vacation Travel Holiday (UK Alpha M Beige)
- Price
- £11.19
- Rating
- 3.9/5
- Reviews
- 94
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
44 falling
Sellers
68
Top-5 brand share
54%
Top 20: 85%
Top-5 click share
23%
Top 20: 52%
Open market
43%
- FURTALK38%
- Comhats5%
- KXF5%
- Amazon Essentials4%
- TOSKATOK3%
- Trespass3%
Sunhat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×
Top Sunhat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sun hats for women uk235K/yr
- sun hat196K/yr
- sun hats for men130K/yr
- mens sun hat106K/yr
- summer hats for women92K/yr
- straw hat113K/yr
- ladies sun hat73K/yr
- womens sun hat75K/yr
- straw hat women55K/yr
- mens summer hats50K/yr
What reviews say buyers love and hate about Sunhat
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good range of fit”
“Excellent quality and shade”
“Fair price”
“So comfortable”
“Much better than expected”
What buyers complain about
60% of reviews“On the small size”
“Poor quality”
“Nothing like the photo”
“overpriced”
“Awkward shape”
Sunhat return rate & reasons
Why buyers send it back, as a share of all return requests.
4.0%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sunhat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
