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Sunglasses Storage

Fail

Shoppers spend an estimated $73K a year here, so Sunglasses Storage is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£73K/yr196K searches / yr
90-day growth
+33.9%search demand this quarter
Competition
65%top-5 click share · 12 brands · 16 sellers

Flapen Score

Sunglasses Storage against its category

The dotted line is the Fashion average. Past it, Sunglasses Storage is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunglasses Storage 196K times last year and spent an estimated £73K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+33.9%
Conversion, latest week
3.0%
Market size, estimated
£73Ka year
Peak month
May1.6× the quietest month
Top search term
sunglasses storage57K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £6.00 to £24.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.57 that is £1K to £3K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£6.00–£24.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #96 within Shoe, Jewellery & Watch Accessories. It carries 606 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
11.9%
Average rank
#96in Shoe, Jewellery & Watch Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sunglasses Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 97%

Open market

10%

  • Frebeauty37%
  • Generic35%
  • ProCase6%
  • Mkono6%
  • Lolalet4%
  • GIFTORCH2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Sunglasses Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sunglasses Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunglasses storage57K/yr
  • sunglasses holder25K/yr
  • sunglasses organiser21K/yr
  • sunglass holder9K/yr
  • glasses storage13K/yr
  • glasses organiser8K/yr
  • sunglasses holder organizer6K/yr
  • sunglasses rack6K/yr
  • sunglasses storage box7K/yr
  • glasses box6K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses Storage

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Bought for a holiday however the spaces were not large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sunglasses Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data