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Sunglasses Storage

Fail

Shoppers spend only $73K a year here, so Sunglasses Storage is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£73K/yr196K searches / yr
90-day growth
+33.9%search demand this quarter
Competition
65%top-5 click share · 12 brands · 16 sellers

Flapen Score

Sunglasses Storage against its category

The dotted line is the Fashion average. Past it, Sunglasses Storage is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunglasses Storage 196K times last year and spent an estimated £73K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+33.9%
Conversion, latest week
3.0%
Market size, estimated
£73Ka year
Peak month
May1.6× the quietest month
Top search term
sunglasses storage57K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £6.00 to £24.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.57 that is £1K to £3K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£6.00–£24.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #96 within Shoe, Jewellery & Watch Accessories. It carries 606 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
11.9%
Average rank
#96in Shoe, Jewellery & Watch Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sunglasses Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

10%

  • Frebeauty37%
  • Generic35%
  • ProCase6%
  • Mkono6%
  • Lolalet4%
  • GIFTORCH2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Sunglasses Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sunglasses Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses storage57K/yr
  • sunglasses holder25K/yr
  • sunglasses organiser21K/yr
  • sunglass holder9K/yr
  • glasses storage13K/yr
  • glasses organiser8K/yr
  • sunglasses holder organizer6K/yr
  • sunglasses rack6K/yr
  • sunglasses storage box7K/yr
  • glasses box6K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.14

Bought for a holiday however the spaces were not large

Would suit for children are maybe very small frames

Ok bit small for my sunglasses

Quality-Overall23%−0.04

Quality much poorer than a previous purchase of the same case

Poor quality

Poor quality and would take up too much room in suitcase

Value For Money9%+0.95

Looks expensive

Looks way more expensive than it is

Material Quality9%−0.07

feels like the base material is cardboard that is covered

Color5%−0.01

Would prefer more colour options

Love

Quality-Overall31%−0.04

Cream case excellent

Good quality glasses case

Good quality

Size-Overall12%−0.14

fits nicely into our hallway drawer

Fits my glasses well

Nice size glasses case

Storage Capacity9%+0.32

Great dustproof storage for my sunglasses

Lots of space

Good quality storage box

Advertised Vs Actual Product6%+0.68

Better than expected

As described

Just what I was looking for

Value For Money6%+0.95

good value

Good value

Great value for money too

Return

1.1% Return rate 63% Fixable by listing

Size-Overall54%▅█▆▆██

Bought for a holiday however the spaces were not large

Would suit for children are maybe very small frames

Ok bit small for my sunglasses

Quality-Overall12%█▃▃▆▅▂

Quality much poorer than a previous purchase of the same case

Poor quality

Poor quality and would take up too much room in suitcase

Defective Material/Parts9%▁▅█▄▆▅
Smell4%▁▁▃▂▁█
Material Quality4%▁▅▁█▄▁

feels like the base material is cardboard that is covered

FAQ

Common Sunglasses Storage questions

Answered from the same tracked data.