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Sunderland Afc Gifts

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $55K a year here, so Sunderland Afc Gifts is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£55K/yr186K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
42%top-5 click share · 17 brands · 30 sellers

Flapen Score

Sunderland Afc Gifts against its category

The dotted line is the Fashion average. Past it, Sunderland Afc Gifts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunderland Afc Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunderland Afc Gifts 186K times last year and spent an estimated £55K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.9%
Market size, estimated
£55Ka year
Peak month
December8.1× the quietest month
Top search term
sunderland fc merchandise66K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £3.42 to £39.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.59 that is £0 to £2K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£3.42–£39.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,426 within Activewear. It carries 245 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
60%
Out of stock, average day
11.3%
Average rank
#2,426in Activewear
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sunderland Afc Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

30

Top-5 brand share

62%

Top 20: 88%

Top-5 click share

42%

Top 20: 84%

Open market

26%

  • Sunderland AFC25%
  • bring me socks13%
  • --12%
  • Beyond Happy9%
  • Mounted Gifts Trading7%
  • Generic7%

Demand

Sunderland Afc Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Sunderland Afc Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunderland fc merchandise66K/yr
  • sunderland46K/yr
  • sunderland afc gifts17K/yr
  • sunderland afc20K/yr
  • sunderland gifts28K/yr
  • safc merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Sunderland Afc Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.10

The letters are quite small

Engraving/Paint/Sublimation50%−0.05

The inscription is not visible well

Love

Gifting Purpose28%−0.14

Great gift

a gift

Good quality, great for a fun present

Quality-Overall28%+2.62

Excellent quality and fast delivery

Excellent product

Good quality

Engraving/Paint/Sublimation13%−0.05

Great presentation and perfect engraving

Great engraving

Beautifully engraved pint glass

Value For Money13%+1.01

Great value product

Good quality for money

Great value

Advertised Vs Actual Product11%+0.82

As expected

Brilliant exactly what I was looking for

Was exactly as it stated

Return

0.2% Return rate 78% Fixable by listing

Size-Overall67%▁▁▁▁▅█

The letters are quite small

Print Quality11%▁▁▁█▁▁
Quality-Overall11%▁▁▁▁█▁
Advertised Vs Actual Product11%▁▁▁▁▁█

FAQ

Common Sunderland Afc Gifts questions

Answered from the same tracked data.