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Sunderland Afc Gifts

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $55K a year here, so Sunderland Afc Gifts is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£55K/yr186K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
42%top-5 click share · 17 brands · 30 sellers

Flapen Score

Sunderland Afc Gifts against its category

The dotted line is the Fashion average. Past it, Sunderland Afc Gifts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunderland Afc Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunderland Afc Gifts 186K times last year and spent an estimated £55K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.9%
Market size, estimated
£55Ka year
Peak month
December8.1× the quietest month
Top search term
sunderland fc merchandise66K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £3.42 to £39.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.59 that is £0 to £2K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£3.42–£39.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,426 within Activewear. It carries 245 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
60%
Out of stock, average day
11.3%
Average rank
#2,426in Activewear
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
35

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sunderland Afc Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

30

Est. top-5 brand share

62%

Top 20: 88%

Est. top-5 click share

42%

Top 20: 84%

Open market

26%

  • Sunderland AFC25%
  • bring me socks13%
  • --12%
  • Beyond Happy9%
  • Mounted Gifts Trading7%
  • Generic7%

Demand

Sunderland Afc Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Sunderland Afc Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunderland fc merchandise66K/yr
  • sunderland46K/yr
  • sunderland afc gifts17K/yr
  • sunderland afc20K/yr
  • sunderland gifts28K/yr
  • safc merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Sunderland Afc Gifts

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
0.2%of orders come back
“The letters are quite small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Sunderland Afc Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data