Is sunderland afc gifts profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the sunderland afc gifts niche?

17 brands and 30 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in sunderland afc gifts?

Top complaints mined from reviews: Size-Overall, Engraving/Paint/Sublimation. The return rate is 0.2%.

When does demand for sunderland afc gifts peak?

Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.

What does it cost to enter the sunderland afc gifts niche?

Listings span £3.42–£39.78; the average listing price is £15.59 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.

sunderland afc gifts

Worth a look

Shows low returns (0.2%), but a small market ($55K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great244.51

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.59

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good£3.42–£39.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£55K

£55K/yr · 186K searches

According to Flapen's Amazon United Kingdom niche tracking, sunderland afc gifts is a £55K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sunderland afc gifts market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £62K–£78K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,426
Page quality: 0%
Prime: 60%
Sponsored: 46%
Out of stock: 11.3%
Avg brand age: 51 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

62%

Top 20: 88%

Top-5 click share

42%

Top 20: 84%

Open market

26%

Sunderland AFC25%
bring me socks13%
--12%
Beyond Happy9%
Mounted Gifts Trading7%
Generic7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Open Trend

Top sunderland afc gifts search terms

sunderland fc merchandise66K/yr -8.2%1.4% conv.
sunderland46K/yr -6.7%0.9% conv.
sunderland afc gifts17K/yr +296.7%1.9% conv.
sunderland afc20K/yr +5.8%0.4% conv.
sunderland gifts28K/yr -45.9%0.9% conv.
safc merchandise9K/yr -20.7%0.3% conv.

All search terms

Top sunderland afc gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Funniest Sunderland Quotes... Ever!

--£7.034.6★123 rev

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Black/Red/White) One Size

bring me socks£7.074.7★2,174 rev

Sunderland AFC Official Gift Mens Shower Jacket Windbreaker Black Red Large

Sunderland AFC£39.784.8★109 rev

Sunderland AFC Official Football Gift Mens Poly T-Shirt Black Med

Sunderland AFC£19.944.7★242 rev

Sunderland Football Beer Mat Coasters - Perfect for a Gift or Present for Any Sunderland Fan (8-Pack)

Half Time Club£12.484.3★46 rev

Newest

by launch date

Artysian Sunderland Vintage 2D flat Metal Sign - Wearmouth Bridge & Red White Stripes Retro Plaque - 30x15cm Wall Art Decor for Home Bar Pub or Man Cave - Novelty Gift for Mackem Football Fans

Gingiero£5.810 rev

5mo ago

Willow Gifts Sunderland AFC Stadium of Light Coaster Cork Backed Memorabilia Gift for Black Cats Fans Footie Lovers Sports Collector

Willow Gifts£4.322 rev

8mo ago

Sunderland TIL THE END Tifo Art Print | A4 size | Football Stadium Art print | Hand drawn Illustration

Generic£7.133 rev

8mo ago

Mounted Gifts Trading Sunderland Team Squad 2025-2026 Signed Poster Print Framed Picture Photo Autograph Gift 25/26 Granit Xhaka Isidor Mayenda Ballard (A4 Squad Poster)

Mounted Gifts Trading£7.417 rev

9mo ago

2 Pairs Sunderland Cotton Rich Socks UK 7-11 Classic Retro Mackems Crest & Repeat Design Soft & Durable Football Fans Socks - Two Pairs

Beyond Happy£12.634 rev

10mo ago

What buyers say about sunderland afc gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose28%

“Great gift”

Quality-Overall28%

“Excellent quality and fast delivery”

Engraving/Paint/Sublimation13%

“Great presentation and perfect engraving”

Value For Money13%

“Great value product”

Advertised Vs Actual Product11%

“As expected”

Exercise/Sports Suitability4%

“These socks got Lando Norris his 1st World Championship Win”

Fun/Entertainment Experience2%

“He even saw the fun intended”

What buyers complain about

Size-Overall50%

“The letters are quite small”

Engraving/Paint/Sublimation50%

“The inscription is not visible well”

Top return reasons

Size-Overall67%

Print Quality11%

Quality-Overall11%