How competitive is the Sunderland Afc Gifts niche on Amazon United Kingdom?

17 brands and 30 sellers compete in Sunderland Afc Gifts on Amazon United Kingdom. The top 5 Sunderland Afc Gifts products take 42% of clicks and its top 5 brands hold 62% of demand.

What do buyers complain about in Sunderland Afc Gifts?

Sunderland Afc Gifts buyers on Amazon United Kingdom complain most about Size-Overall, Engraving/Paint/Sublimation, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Sunderland Afc Gifts niche?

Sunderland Afc Gifts sells for £15.59 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.42–£39.78. The average incumbent carries 245 reviews — the moat a new listing must climb.

Sunderland Afc Gifts

Sunderland Afc Gifts shows low returns (0.2%), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sunderland Afc Gifts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunderland Afc Gifts is a £55K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Sunderland Afc Gifts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.4% over the last 90 days and 1.9% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr5K

Search volume / yr+8.4%186K

Conversion rate1.9%

Avg price£15.59

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers17 · 30

Top-5 product click share42%

Open market38%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 35 products

Top Sunderland Afc Gifts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Funniest Sunderland Quotes... Ever!

Price: £7.03
Rating: 4.6/5
Reviews: 123
Age: 5y ago

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Black/Red/White) One Size

Price: £7.07
Rating: 4.7/5
Reviews: 2,174
Age: 5y ago

Sunderland AFC Official Gift Mens Shower Jacket Windbreaker Black Red Large

Price: £39.78
Rating: 4.8/5
Reviews: 109
Age: 26y ago

Sunderland AFC Official Football Gift Mens Poly T-Shirt Black Med

Price: £19.94
Rating: 4.7/5
Reviews: 242
Age: 9y ago

Sunderland Football Beer Mat Coasters - Perfect for a Gift or Present for Any Sunderland Fan (8-Pack)

Price: £12.48
Rating: 4.3/5
Reviews: 46
Age: 2y ago

Newest

by launch date

Artysian Sunderland Vintage 2D flat Metal Sign - Wearmouth Bridge & Red White Stripes Retro Plaque - 30x15cm Wall Art Decor for Home Bar Pub or Man Cave - Novelty Gift for Mackem Football Fans

Price: £5.81
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Willow Gifts Sunderland AFC Stadium of Light Coaster Cork Backed Memorabilia Gift for Black Cats Fans Footie Lovers Sports Collector

Price: £4.32
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

Sunderland TIL THE END Tifo Art Print | A4 size | Football Stadium Art print | Hand drawn Illustration

Price: £7.13
Rating: 4.6/5
Reviews: 3
Age: 8mo ago

Mounted Gifts Trading Sunderland Team Squad 2025-2026 Signed Poster Print Framed Picture Photo Autograph Gift 25/26 Granit Xhaka Isidor Mayenda Ballard (A4 Squad Poster)

Price: £7.41
Rating: 4.8/5
Reviews: 7
Age: 9mo ago

2 Pairs Sunderland Cotton Rich Socks UK 7-11 Classic Retro Mackems Crest & Repeat Design Soft & Durable Football Fans Socks - Two Pairs

Price: £12.63
Rating: 5.0/5
Reviews: 4
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

Top-5 brand share

62%

Top 20: 88%

Top-5 click share

42%

Top 20: 84%

Open market

26%

Sunderland AFC25%
bring me socks13%
--12%
Beyond Happy9%
Mounted Gifts Trading7%
Generic7%

Sunderland Afc Gifts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR1.9%Products35Brands17Top 5 Brands62%OOS Rate11.3%Rating4.7★Reviews245Avg BSR#2,426

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Top Sunderland Afc Gifts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sunderland fc merchandise66K/yr -8.2%1.4% conv.
sunderland46K/yr -6.7%0.9% conv.
sunderland afc gifts17K/yr +296.7%1.9% conv.
sunderland afc20K/yr +5.8%0.4% conv.
sunderland gifts28K/yr -45.9%0.9% conv.
safc merchandise9K/yr -20.7%0.3% conv.

What reviews say buyers love and hate about Sunderland Afc Gifts

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Gifting Purpose28%

“Great gift”

Quality-Overall28%

“Excellent quality and fast delivery”

Engraving/Paint/Sublimation13%

“Great presentation and perfect engraving”

Value For Money13%

“Great value product”

Advertised Vs Actual Product11%

“As expected”

What buyers complain about

100% of reviews

Size-Overall50%

“The letters are quite small”

Engraving/Paint/Sublimation50%

“The inscription is not visible well”

Sunderland Afc Gifts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Print Quality

11%

3Quality-Overall

11%

4Advertised Vs Actual Product

11%

Common Sunderland Afc Gifts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunderland Afc Gifts 51/100 on Amazon United Kingdom — Worth a look. The niche generates £55K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +8.4% over the last 90 days.