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Sun Umbrella

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 1.5% of searches, so Sun Umbrella is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£103K/yr591K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 18 brands · 31 sellers

Flapen Score

Sun Umbrella against its category

The dotted line is the Fashion average. Past it, Sun Umbrella is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sun Umbrella 591K times last year and spent an estimated £103K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 591K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
591K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£103Ka year
Peak month
July55.0× the quietest month
Top search term
uv umbrella141K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £7.45 to £18.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.87 that is £3K to £6K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£7.45–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #66 within Luggage & Travel Gear. It carries 6,163 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#66in Luggage & Travel Gear
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,163per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sun Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

31

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

27%

  • Maibar30%
  • BAODINI14%
  • CUBY9%
  • Mayoii7%
  • Chakipee7%
  • FDJASGY6%

Demand

Sun Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 55.0×

Search terms

Top Sun Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uv umbrella141K/yr
  • sun umbrella131K/yr
  • sun umbrella uv protection62K/yr
  • uv umbrella for sun protection spf 5056K/yr
  • sun parasol for ladies24K/yr
  • uv protection umbrella23K/yr
  • sun umbrellas for women18K/yr
  • handheld parasol16K/yr
  • sun shade umbrella15K/yr
  • sun protection umbrella11K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.35

broke after one use

Broke

Broke

Ease Of Use10%−0.07

Literally impossible to open

Very difficult to open

A little difficult to close

Quality-Overall8%+1.90

Very cheaply made

Extremely poor quality

Not as good as it advertised

Size-Overall7%

Not fit for purpose

Smaller than expected

A bit larger

Value For Money5%+0.49

waste of money

Doesnt worth the money

Feel like I've been scammed at the price of this thing

Love

Quality-Overall23%+1.90

Amazing quality

The build quality feels solid for daily use

Really well made and light

Value For Money12%+0.49

Good value

Great value

Excellent value for money

Strength8%+0.57

Good sturdy umbrella

Seems sturdy

strong umbrella

Weather Proof5%−0.01

I originally bought it for my daughter as its wind resistant

Strong and wind resistant

Windproof

Ease Of Use5%−0.07

Easy to use

it has been convenient to carry around

Easy to open

Return

1.7% Return rate 34% Fixable by listing

Size-Overall21%▅▆█▇█▆

Not fit for purpose

Smaller than expected

A bit larger

Weight Heavy17%▅▅▄█▆▇

too heavy

Quite heavy

a bit on the heavy side

Quality-Overall7%▃▄▆█▄▅

Very cheaply made

Extremely poor quality

Not as good as it advertised

Ease Of Use7%▇▄▇▅▅█

Literally impossible to open

Very difficult to open

A little difficult to close

Defective Material/Parts6%█▆▃▂▃▄

FAQ

Common Sun Umbrella questions

Answered from the same tracked data.