sun umbrella
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Price range
Okay£7.45–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£103K£103K/yr · 591K searches
Review moat
Bad6,163.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sun umbrella is a £103K/yr Amazon United Kingdom market (591K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sun umbrella market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £119K–£148K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 3.2%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
31
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
27%
- Maibar30%
- BAODINI14%
- CUBY9%
- Mayoii7%
- Chakipee7%
- FDJASGY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 55.0×
Top sun umbrella search terms
- uv umbrella141K/yr
- sun umbrella131K/yr
- sun umbrella uv protection62K/yr
- uv umbrella for sun protection spf 5056K/yr
- sun parasol for ladies24K/yr
- uv protection umbrella23K/yr
- sun umbrellas for women18K/yr
- handheld parasol16K/yr
- sun shade umbrella15K/yr
- sun protection umbrella11K/yr
Top sun umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maibar Sun Umbrella for Women UPF 50 UV Umbrella spf 50 Compact Lightweight Mini Umbrellas Flower (Beige)
Maibar£11.534.1★2,762 rev
Mayoii Mini Umbrella with UPF50+ Protection Lightweight Compact Umbrella for Women and Kids Portable UV Parasol with Storage Box 6Ribbed Small Parachute for Women Handbag Size
Mayoii£8.553.9★439 rev
Chakipee Umbrella Windproof Strong Compact Black Umbrellas - Automatic Umbrella for Women and Men Portable Folding UV Umbrellas for Travel - Fits Car & Backpack for Sun Wind and Rain
Chakipee£8.884.3★965 rev
CUBY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open and Close for Windproof Rainproof & 99.9% UV Protection Parasol with Black Anti-UV Coating
CUBY£15.634.3★3,320 rev
Mini Sun Travel Umbrella Ring handle Coating Layer Fabric Blocking/anti UPF 50 UV Protection 99.9% Compact Folding Purse Umbrella/Lightweight Small Portable Backpack/Rain Sun/Men Women Kids
erised's bifrost£8.004.1★291 rev
Newest
by launch date
SY COMPACT Mini Travel Umbrella UPF 50+ Rain & UV Sun Protection Small Windproof & Lightweight Portable Umbrella with Zipper Case Fits in Purse Travel Essential for Men Women (Pink)
SY COMPACT£9.2124 rev
hardinox Womens Folding Floral Sun Umbrella Portable UV Protection Ladies Sun Parasol Windproof Strong Compact Umbrella Summer UPF 50+ Lightweight Travel Garden Sun Rain Umbrellas (White)
hardinox£7.8065 rev
Maibar Sun Umbrella for Women UPF 50 SPF 50 Umbrellas UV Protection Compact Folding Small Lightweight Umbrella (Pink Rose)
Maibar£14.1232 rev
Maibar Sun Umbrella for Women UPF 50 SPF 50 Umbrellas UV Protection Compact Folding Small Lightweight Umbrella (White Rose)
Maibar£14.1832 rev
BAODINI Travel Mini Umbrella for Purse With Case-Small Compact UV Umbrella Protection Sun-Lightweight Tiny Pocket Umbrella UPF 50+ for Women Girls Men
BAODINI£10.416,416 rev
Trending
90-day click momentumBAODINI Travel Mini Umbrella for Purse With Case-Small Compact UV Umbrella Protection Sun-Lightweight Tiny Pocket Umbrella UPF 50+ for Women Girls Men
BAODINI£10.414.2★
Maibar Sun Umbrella for Women UPF 50 UV Umbrella spf 50 Compact Lightweight Mini Umbrellas Flower (Pink)
Maibar£11.554.1★
Maibar Sun Umbrella for Women UPF 50 SPF 50 Umbrellas UV Protection Compact Folding Small Lightweight Umbrella (Pink Rose)
Maibar£14.124.3★
SY COMPACT Mini Travel Umbrella UPF 50+ Rain & UV Sun Protection Small Windproof & Lightweight Portable Umbrella with Zipper Case Fits in Purse Travel Essential for Men Women (Pink)
SY COMPACT£9.214.4★
Maibar Sun Umbrella for Women UPF 50 UV Umbrella spf 50 Compact Lightweight Mini Umbrellas Flower (Z-Sky Blue)
Maibar£8.054.1★
What buyers say about sun umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good value”
“Good sturdy umbrella”
“I originally bought it for my daughter as its wind resistant”
“Easy to use”
“As stated”
“it is light and easy to put up and down”
“Fit for purpose”
“compact to fit in coat pocket”
“which makes it easy to carry around”
What buyers complain about
“broke after one use”
“Literally impossible to open”
“Very cheaply made”
“Not fit for purpose”
“waste of money”
“Also it is not windproof”
“too heavy”
“Not strong enough”
“Not compact”
“Not as described”
Top return reasons
Common questions
- Is sun umbrella profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sun umbrella niche?
- 18 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in sun umbrella?
- Top complaints mined from reviews: Durability, Ease Of Use, Quality-Overall. The return rate is 1.7%.
- When does demand for sun umbrella peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 55.0× the quietest.
- What does it cost to enter the sun umbrella niche?
- Listings span £7.45–£18.85; the average listing price is £11.87 (sweet spot $15–$100). The average incumbent carries 6,163 reviews — the moat a new listing must climb.