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Sun Umbrella

Sun Umbrella shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

59
Worth a look
Market size 25Growth 100Conversion 18Competition 73Returns 81Price range 34Avg price 49Brand share 64Review moat 24Quality gap 81
This niche Category average

Is Sun Umbrella profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sun Umbrella is a £103K/yr Amazon United Kingdom market (591K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Sun Umbrella: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 1.5% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr13K
Search volume / yr>1,000%591K
Conversion rate1.5%
Avg price£11.87

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 31
Top-5 product click share41%
Open market33%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement68%
New entrants (1y)2· 1 succeeded
Avg rating4.2★
Avg reviews6,163

Top Sun Umbrella products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

31

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

27%

  • Maibar30%
  • BAODINI14%
  • CUBY9%
  • Mayoii7%
  • Chakipee7%
  • FDJASGY6%

Sun Umbrella demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume591KCVR1.5%Products37Brands18Top 5 Brands67%OOS Rate3.2%Rating4.2★Reviews6,163Avg BSR#66
120K80KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 55.0×

Top Sun Umbrella search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • uv umbrella141K/yr
  • sun umbrella131K/yr
  • sun umbrella uv protection62K/yr
  • uv umbrella for sun protection spf 5056K/yr
  • sun parasol for ladies24K/yr
  • uv protection umbrella23K/yr
  • sun umbrellas for women18K/yr
  • handheld parasol16K/yr
  • sun shade umbrella15K/yr
  • sun protection umbrella11K/yr

What reviews say buyers love and hate about Sun Umbrella

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall23%

Amazing quality

Value For Money12%

Good value

Strength8%

Good sturdy umbrella

Weather Proof5%

I originally bought it for my daughter as its wind resistant

Ease Of Use5%

Easy to use

What buyers complain about

67% of reviews
Durability22%

broke after one use

Ease Of Use10%

Literally impossible to open

Quality-Overall8%

Very cheaply made

Size-Overall7%

Not fit for purpose

Value For Money5%

waste of money

Sun Umbrella return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Weight Heavy
17%
3Quality-Overall
7%
4Ease Of Use
7%
5Defective Material/Parts
6%

Common Sun Umbrella questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sun Umbrella 59/100 on Amazon United Kingdom — Worth a look. The niche generates £103K/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Sun Umbrella on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 55.0× the quietest.