Sun Hat Women
PassSun Hat Women scores 67 out of 100, a Pass. Shoppers spend $363K a year here, search demand grew +380.9% this quarter, and returns run at 4.0% of orders.
- Flapen Score
- 67 / 100Top 2% of 2,461 Fashion niches · +19 vs the category median of 4867
- Market size
- £363K/yr1.5M searches / yr
- 90-day growth
- +380.9%search demand this quarter
- Competition
- 23%top-5 click share · 44 brands · 68 sellers
Flapen Score
Sun Hat Women against its category
The dotted line is the Fashion average. Past it, Sun Hat Women is stronger. Inside it, weaker.
Market
The Sun Hat Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sun Hat Women 1.5M times last year and spent an estimated £363K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +380.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +380.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £363Ka year
- Peak month
- July15.2× the quietest month
- Top search term
- sun hats for women uk235K searches a year
02 · Price
A sale here is worth £12.61.
Listings sell for £12.61 on average, from £5.06 to £43.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.
- Average price
- £12.61under the $15 to $100 sweet spot
- Price range
- £5.06–£43.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #48 within Accessories. It carries 2,681 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 99%
- Out of stock, average day
- 1.1%
- Average rank
- #48in Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,681per listing
- Listings tracked
- 94
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Sun Hat Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FURTALK Sun Hat for Women Men UV Protection Safari Hat Women Summer Wide Brim Packable UPF80 Hiking Fishing Cowboy Style Beige
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 2y ago

FURTALK Womens Beach Sun Straw Hat Floppy UPF80+ Travel Foldable Brim Summer UV Hat Mix Beige+Beige Ribbon M-L
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 2,601
- Age
- 2y ago

FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L
- Price
- £16.67
- Rating
- 4.6/5
- Reviews
- 15,374
- Age
- 8y ago

FURTALK Womens Sun Straw Hat Wide Brim UPF 80 Summer Hat Foldable Roll up Floppy Beach Hats for Women Khaki+Black Ribbon M-L
- Price
- £18.61
- Rating
- 4.3/5
- Reviews
- 16,388
- Age
- 8y ago

KXF Women 2 in 1 Foldable Sun Hat with Neck Flap Breathable Quick Dry 360Protection Outdoor Sports Visor Large Brim UV Sun Protection UPF 50+ Beach Fishing Hat
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 1,447
- Age
- 9y ago
Trending
90-day click momentum
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago

Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
- Price
- £15.58
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago

Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
- Price
- £13.76
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago

Sun Hats for Women UK Bucket Sun Hat with Wide Brim Womens Sunhats for Camping Comfortable and Versatile Ladies Sunhat with Bowknot Summer Packable Hats for Women Outdoor UV Protection (Beige)
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4mo ago

Comhats Sun Hats Women UV Protection Wide Brim Hats with Neck Protection Ladies Summer Hats UPF 50 Cotton Sunhats Safari Gardening Hat Packable Beige M
- Price
- £16.83
- Rating
- 4.3/5
- Reviews
- 5,691
- Age
- 10y ago
Newest
by launch date
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago

Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
- Price
- £15.58
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago

Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
- Price
- £13.76
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 3mo ago

Sun Hats for Women UK Bucket Sun Hat with Wide Brim Womens Sunhats for Camping Comfortable and Versatile Ladies Sunhat with Bowknot Summer Packable Hats for Women Outdoor UV Protection (Beige)
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4mo ago

lifwimner Straw Sun Hats for Women UV Protection Foldable Floppy Bowknot Straw Hats Wide Brim Summer Beach Cap with Chin Strap for Beach Vacation Travel Holiday (UK Alpha M Beige)
- Price
- £11.19
- Rating
- 3.9/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
68
Top-5 brand share
54%
Top 20: 85%
Top-5 click share
23%
Top 20: 52%
Open market
43%
- FURTALK38%
- Comhats5%
- KXF5%
- Amazon Essentials4%
- TOSKATOK3%
- Trespass3%
Demand
Sun Hat Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×
Search terms
Top Sun Hat Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sun hats for women uk235K/yr
- sun hat196K/yr
- sun hats for men130K/yr
- mens sun hat106K/yr
- summer hats for women92K/yr
- straw hat113K/yr
- ladies sun hat73K/yr
- womens sun hat75K/yr
- straw hat women55K/yr
- mens summer hats50K/yr
Reviews and returns
What reviews say buyers love and hate about Sun Hat Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
On the small size
did not fit
Absolutely huge
Poor quality
poor quality returning
cheap
Nothing like the photo
Looks nothing like the pictures advertised
Not as described
overpriced
Waste of money
Expensive
Awkward shape
It's out of shape
no shape whatsoever
Love
Good range of fit
It fits well and feels secure
Excellent fit
Excellent quality and shade
Seems well made
Excellent product
Fair price
Good price
Good value for money
So comfortable
Comfortable to wear
Nice hat and comfortable
Much better than expected
As described
like the picture
Return
4.0% Return rate 86% Fixable by listing
On the small size
did not fit
Absolutely huge
Awkward shape
It's out of shape
no shape whatsoever
Poor quality
poor quality returning
cheap
Nothing like the photo
Looks nothing like the pictures advertised
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sun Hat Women questions
Answered from the same tracked data.









