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Sun Hat Women

Pass

Sun Hat Women scores 67 out of 100, a Pass. Shoppers spend an estimated $363K a year here, search demand grew +380.9% this quarter, and an estimated 4.0% of orders come back.

Filters Trending
Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£363K/yr1.5M searches / yr
90-day growth
+380.9%search demand this quarter
Competition
23%top-5 click share · 44 brands · 68 sellers

Flapen Score

Sun Hat Women against its category

The dotted line is the Fashion average. Past it, Sun Hat Women is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Hat Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sun Hat Women 1.5M times last year and spent an estimated £363K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +380.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+380.9%
Conversion, latest week
1.9%
Market size, estimated
£363Ka year
Peak month
July15.2× the quietest month
Top search term
sun hats for women uk235K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £5.06 to £43.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£5.06–£43.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #48 within Accessories. It carries 2,681 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
99%
Out of stock, average day
1.1%
Average rank
#48in Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,681per listing
Listings tracked
94

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sun Hat Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

68

Est. top-5 brand share

54%

Top 20: 85%

Est. top-5 click share

23%

Top 20: 52%

Open market

43%

  • FURTALK38%
  • Comhats5%
  • KXF5%
  • Amazon Essentials4%
  • TOSKATOK3%
  • Trespass3%

Demand

Sun Hat Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×

Search terms

Top Sun Hat Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sun hats for women uk235K/yr
  • sun hat196K/yr
  • sun hats for men130K/yr
  • mens sun hat106K/yr
  • summer hats for women92K/yr
  • straw hat113K/yr
  • ladies sun hat73K/yr
  • womens sun hat75K/yr
  • straw hat women55K/yr
  • mens summer hats50K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Hat Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
4.0%of orders come back
“On the small size”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sun Hat Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data