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Suitcase Set

Maybe

The top 5 products take only 22% of clicks. But buyers convert on only 0.5% of searches, so Suitcase Set is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£174K/yr460K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
22%top-5 click share · 22 brands · 32 sellers

Flapen Score

Suitcase Set against its category

The dotted line is the Fashion average. Past it, Suitcase Set is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suitcase Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suitcase Set 460K times last year and spent an estimated £174K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
460K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
0.5%
Market size, estimated
£174Ka year
Peak month
December1.9× the quietest month
Top search term
suitcase set261K searches a year

02 · Price

A sale here is worth £72.59.

Listings sell for £72.59 on average, from £30.97 to £126.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £72.59 that is £0 to £7K a year per listing.

Average price
£72.59inside the $15 to $100 sweet spot
Price range
£30.97–£126.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #55 within Luggage & Travel Gear. It carries 1,308 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
42%
Out of stock, average day
11.3%
Average rank
#55in Luggage & Travel Gear
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,308per listing
Listings tracked
85

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Suitcase Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

32

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

22%

Top 20: 52%

Open market

24%

  • COOLIFE19%
  • H.yeed15%
  • Neo14%
  • Kono10%
  • Amazon Basics9%
  • Karl home9%

Demand

Suitcase Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Suitcase Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suitcase set261K/yr
  • suitcase sets30K/yr
  • luggage sets 3 piece28K/yr
  • luggage sets 2 piece16K/yr
  • suitcases set13K/yr
  • 2 piece luggage set13K/yr
  • large suitcase set7K/yr
  • set of 3 suitcases6K/yr
  • hard shell suitcase set7K/yr
  • luggage sets 4 piece7K/yr

Reviews and returns

What reviews say buyers love and hate about Suitcase Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Wheel Quality21%−0.16

One wheel has broken

the wheels do not move freely

the wheels are not good at all

Quality-Overall16%+0.67

Cheap quality

Poor quality

Not the best

Strength7%−0.02

Doesnt feel solid

very flimsy

Fragile, not well put together

Durability7%−0.04

Light weight easy to broke

Not durable for flight travel

only just found out the small one fell apart on their first trip

Size-Overall7%−0.03

Not fit for purpose

its far smaller than expected

it only be small

Love

Quality-Overall27%+0.67

The quality of the bag

Best quality

Excellent products as described

Value For Money21%+1.98

Good value

Value for money

Excellent value

Color8%+0.72

beautiful colour

Colours as described

Gorgeous green

Weight Light6%+0.39

Isnt heavy at all I got the two different sized cases

The lightweight construction is undamaged after various trips

Lightweight

Size-Overall6%−0.03

toiletry bags are of good size too

Nice size

The sizing of the cases are wonderful

Return

1.7% Return rate 69% Fixable by listing

Size-Overall51%▆▆█▆▇▇

Not fit for purpose

its far smaller than expected

it only be small

Quality-Overall9%█▃▄▂▄▄

Cheap quality

Poor quality

Not the best

Color6%▆█▄▄▁▂
Zipper Quality5%▃▅▃█▄▇

Zipper broke after one use

Zips burst inside and out and not due to over filling

the large cases zip came right off the tracks

Wheel Quality5%▇▆▅▇█▇

One wheel has broken

the wheels do not move freely

the wheels are not good at all

FAQ

Common Suitcase Set questions

Answered from the same tracked data.