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Suede Protector Spray

soft demand (-49.1% this quarter) — Suede Protector Spray doesn't clear our bar today.

Flapen Score

46
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Market size 68Growth 0Conversion 96Competition 15Returns 99Price range 0Avg price 26Brand share 35Review moat 46Quality gap 73
This niche Category average

Is Suede Protector Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Suede Protector Spray is a £686K/yr Amazon United Kingdom market (547K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 46/100.

Suede Protector Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.1% over the last 90 days and 13.8% of searches end in a purchase.

£686K

revenue / yr

Units sold / yr80K
Search volume / yr-49.1%547K
Conversion rate13.8%
Avg price£9.09

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 27
Top-5 product click share82%
Open market16%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews1,931

Top Suede Protector Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£69K£137K£206K£274K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

27

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

  • Shoe Clinic40%
  • Crep Protect22%
  • Scotchgard10%
  • Nikwax8%
  • Kaps4%
  • Bondtech4%
  • Open — no brand owns it (4 brands, 12%)

Suede Protector Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume547KCVR13.8%Products11Brands10Top 5 Brands84%OOS Rate1.0%Rating4.3★Reviews1,931Avg BSR#229
25K15KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.5×

Top Suede Protector Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • suede protector spray263K/yr
  • suede shoe protector spray34K/yr
  • suede protector30K/yr
  • suede shoe protector17K/yr
  • suede protector spray waterproof39K/yr
  • nubuck protector spray26K/yr
  • suede spray16K/yr
  • suede waterproof spray12K/yr
  • suede spray protector8K/yr
  • ugg protector spray64K/yr

What reviews say buyers love and hate about Suede Protector Spray

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall28%

Its reliable, convenient, and perfect for protecting both everyday trainers and more expensive pairs

Advertised Vs Actual Product12%

Works as it should

Ease Of Use11%

Easy to use

Water Resistance9%

Waterproofing thats easy to use and works

Value For Money9%

Good value for money

What buyers complain about

76% of reviews
Smell15%

Make sure you use it preferably outside in a well ventilated place as it does create a strong chemical aroma

Value For Money15%

expensive

Water Resistance13%

Does not provide any waterproofing

Functionality-Overall10%

Doesn't work

Spray/Flow6%

Malfunctioning spray nozzle

Suede Protector Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
17%
2Defective Material/Parts
15%
3Water Resistance
10%
4Size-Overall
9%
5Value For Money
8%

Common Suede Protector Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Suede Protector Spray 46/100 on Amazon United Kingdom — Skip it. The niche generates £686K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -49.1% over the last 90 days.
Search demand for Suede Protector Spray on Amazon United Kingdom peaks in Jan–Sep–Oct–Dec, where the busiest month runs 3.5× the quietest.