suede protector spray
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£686K£686K/yr · 547K searches
Review moat
Okay1,931.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.54–£14.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, suede protector spray is a £686K/yr Amazon United Kingdom market (547K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
suede protector spray market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £545K–£727K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.0%
- Avg brand age
- 54 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
12%
- Shoe Clinic40%
- Crep Protect22%
- Scotchgard10%
- Nikwax8%
- Kaps4%
- Bondtech4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.1% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.5×
Top suede protector spray search terms
- suede protector spray263K/yr
- suede shoe protector spray34K/yr
- suede protector30K/yr
- suede shoe protector17K/yr
- suede protector spray waterproof39K/yr
- nubuck protector spray26K/yr
- suede spray16K/yr
- suede waterproof spray12K/yr
- suede spray protector8K/yr
- ugg protector spray64K/yr
Top suede protector spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.214.3★563 rev
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (200 ml)
Crep Protect£10.044.6★9,527 rev
Scotchgard Suede & Nubuck Protector 1 Can 300 ml - Water Repellent Spray Helps Minimize Salt Stains - For Boots Shoes Coats Gloves & More
Scotchgard£9.734.5★4,968 rev
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
Nikwax£8.314.6★425 rev
KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula
Kaps£9.184.4★4,768 rev
Newest
by launch date
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
Bondtech£7.9921 rev
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
Viomis£6.1354 rev
Jevvu Suede Cleaner Kit Suede Shoe Cleaner and Suede Protector Spray for Suede & Nubuck Shoes Removes Dirt and Repels Water
Jevvu£13.4444 rev
Shoe Clinic Shoe Cleaning Kit for Suede & Nubuck | Suede Cleaner & Suede Protector Spray with Suede Brush | Clean Protect & Waterproof Shoes Trainers & Boots | Trainer Boot & Shoe Care Products
Shoe Clinic£14.02313 rev
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
Nikwax£8.31425 rev
Trending
90-day click momentumBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
Bondtech£7.994.0★
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
Viomis£6.134.0★
Jevvu Suede Cleaner Kit Suede Shoe Cleaner and Suede Protector Spray for Suede & Nubuck Shoes Removes Dirt and Repels Water
Jevvu£13.444.3★
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.214.3★
Suede & Nubuck Colour Restorer Spray | 3-in-1 Color Restorer Water Repellent and Cleaner | 250ml Spray for UGGs Sneakers and Boots | Long-Lasting Protection | Dye for Suede (Black 1 Pack)
Crease Protect£8.394.2★
What buyers say about suede protector spray
What buyers praise and complain about, mined from review topics.What buyers love
“Its reliable, convenient, and perfect for protecting both everyday trainers and more expensive pairs”
“Works as it should”
“Easy to use”
“Waterproofing thats easy to use and works”
“Good value for money”
“The protector has a pleasant fragrance -- not overpowering --”
“Great buy for Nubuck leather”
“Cleaned better than expected”
“keep them looking like new”
“Work nice”
What buyers complain about
“Make sure you use it preferably outside in a well ventilated place as it does create a strong chemical aroma”
“expensive”
“Does not provide any waterproofing”
“Doesn't work”
“Malfunctioning spray nozzle”
“This step 1 cleaning product ruined 2 x pairs of brand new shoes”
“The can appeared to have been used as it was underweight”
“doesn't last long”
“doesnt protect trainers like it used to”
“It doesn't change the leather colour to”
Top return reasons
Common questions
- Is suede protector spray profitable to sell on Amazon United Kingdom?
- The niche generates £686K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -49.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the suede protector spray niche?
- 10 brands and 27 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in suede protector spray?
- Top complaints mined from reviews: Smell, Value For Money, Water Resistance. The return rate is 0.3%.
- When does demand for suede protector spray peak?
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the suede protector spray niche?
- Listings span £4.54–£14.02; the average listing price is £9.09 (sweet spot $15–$100). The average incumbent carries 1,931 reviews — the moat a new listing must climb.