Suede Protector Spray
FailDemand is soft, at -49.1% this quarter, so Suede Protector Spray is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £686K/yr547K searches / yr
- 90-day growth
- -49.1%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 27 sellers
Flapen Score
Suede Protector Spray against its category
The dotted line is the Fashion average. Past it, Suede Protector Spray is stronger. Inside it, weaker.
Market
The Suede Protector Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Suede Protector Spray 547K times last year and spent an estimated £686K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.
- Searches, last 12 months
- 547K
- Growth, 90 days vs prior 90
- -49.1%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £686Ka year
- Peak month
- January3.5× the quietest month
- Top search term
- suede protector spray263K searches a year
02 · Price
A sale here is worth £9.09.
Listings sell for £9.09 on average, from £4.54 to £14.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £9.09 that is £36K to £45K a year per listing.
- Average price
- £9.09under the $15 to $100 sweet spot
- Price range
- £4.54–£14.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £36K–£45K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #229 within Shoe, Jewellery & Watch Accessories. It carries 1,931 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #229in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,931per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Suede Protector Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 563
- Age
- 2y ago
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (200 ml)
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 9,527
- Age
- 8y ago
Scotchgard Suede & Nubuck Protector 1 Can 300 ml - Water Repellent Spray Helps Minimize Salt Stains - For Boots Shoes Coats Gloves & More
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 4,968
- Age
- 6y ago
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 2y ago
KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula
- Price
- £9.18
- Rating
- 4.4/5
- Reviews
- 4,768
- Age
- 9y ago
Trending
90-day click momentum
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Suede Cleaner Kit Suede Shoe Cleaner and Suede Protector Spray for Suede & Nubuck Shoes Removes Dirt and Repels Water
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 8mo ago
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 563
- Age
- 2y ago
Suede & Nubuck Colour Restorer Spray | 3-in-1 Color Restorer Water Repellent and Cleaner | 250ml Spray for UGGs Sneakers and Boots | Long-Lasting Protection | Dye for Suede (Black 1 Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 3y ago
Newest
by launch dateBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Suede Cleaner Kit Suede Shoe Cleaner and Suede Protector Spray for Suede & Nubuck Shoes Removes Dirt and Repels Water
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 8mo ago
Shoe Clinic Shoe Cleaning Kit for Suede & Nubuck | Suede Cleaner & Suede Protector Spray with Suede Brush | Clean Protect & Waterproof Shoes Trainers & Boots | Trainer Boot & Shoe Care Products
- Price
- £14.02
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 1y ago
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
12%
- Shoe Clinic40%
- Crep Protect22%
- Scotchgard10%
- Nikwax8%
- Kaps4%
- Bondtech4%
- Open — no brand owns it (4 brands, 12%)
Demand
Suede Protector Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Suede Protector Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suede protector spray263K/yr
- suede shoe protector spray34K/yr
- suede protector30K/yr
- suede shoe protector17K/yr
- suede protector spray waterproof39K/yr
- nubuck protector spray26K/yr
- suede spray16K/yr
- suede waterproof spray12K/yr
- suede spray protector8K/yr
- ugg protector spray64K/yr
Reviews and returns
What reviews say buyers love and hate about Suede Protector Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Make sure you use it preferably outside in a well ventilated place as it does create a strong chemical aroma
It doesn't smell of anything
bad smell
expensive
Waste of money
Not worth the money
Does not provide any waterproofing
they start to feel wet
Not the cheapest waterproofing protector
Doesn't work
Completely ineffective, it doesnt work as advertised
Not effective
Malfunctioning spray nozzle
Product arrived without lid or spray nozzle, therefore useless
Love
Its reliable, convenient, and perfect for protecting both everyday trainers and more expensive pairs
Excellent product
Good quality
Works as it should
DID THE JOB
Exactly as described
Easy to use
wipe away easily
It's easily used
Waterproofing thats easy to use and works
Helps to make them waterproof
Waterproof
Good value for money
good value
Good value
Return
0.3% Return rate 24% Fixable by listing
Doesn't work
Completely ineffective, it doesnt work as advertised
Not effective
Does not provide any waterproofing
they start to feel wet
Not the cheapest waterproofing protector
expensive
Waste of money
Not worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suede Protector Spray questions
Answered from the same tracked data.