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Suede Eraser

Maybe

Returns run at only 0.4% of orders. But prices span $3.67–$16.40, mostly outside the sweet spot, so Suede Eraser is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£102K/yr104K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
59%top-5 click share · 18 brands · 55 sellers

Flapen Score

Suede Eraser against its category

The dotted line is the Fashion average. Past it, Suede Eraser is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suede Eraser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suede Eraser 104K times last year and spent an estimated £102K. The top 5 brands take 62% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
13.5%
Market size, estimated
£102Ka year
Peak month
May1.4× the quietest month
Top search term
suede eraser76K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £3.67 to £16.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.26 that is £4K to £5K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£3.67–£16.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #179 within Shoe, Jewellery & Watch Accessories. It carries 878 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#179in Shoe, Jewellery & Watch Accessories
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
878per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Suede Eraser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

55

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

  • GleamGlee20%
  • Crep Protect13%
  • SNEAKY11%
  • flintronic9%
  • Jevvu9%
  • Timberland8%

Demand

Suede Eraser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Suede Eraser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suede eraser76K/yr
  • suede eraser and brush13K/yr
  • suede brush and eraser6K/yr
  • suede rubber6K/yr
  • shoe eraser4K/yr

Reviews and returns

What reviews say buyers love and hate about Suede Eraser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.62

Doesnt work well

Doesn't work

Did not work as expected

Ease Of Cleaning9%+1.14

incredible product, anyone who says the eraser doesnt work might just not be scrubbing hard enough

Partial clean up

and while I could see some dirt coming off when wiped with the cloth after cleaning

Value For Money8%−0.03

the boots are so expensive

Seems expensive for what is essentially a tiny brush and an eraser,

Waste of money

Quality-Overall8%+1.27

Not great now A very disappointing product

Rubbish

Completely rubbish

Size-Overall7%−0.02

didn't fit

Small

A lot smaller than I expected

Love

Ease Of Cleaning26%+1.14

Great cleaner

cleans well

Good cleanner

Quality-Overall21%+1.27

Excellent product and excellent results

Good kit

Excellent product

Ease Of Use13%+0.56

practical and easy-to-use solution

Easy to use

it was easy to use until it didnt want to remove anymore

Value For Money6%−0.03

Worth it

Good value

Great value

Soft Feel4%

The brush included is gentle

Its soft bristles are firm enough to loosen dirt particles

felt soft again

Return

0.4% Return rate 12% Fixable by listing

Functionality-Overall52%▇▇▃█▇▆

Doesnt work well

Doesn't work

Did not work as expected

Defective Material/Parts7%▂▁▇███
Quality-Overall6%▆▂█▃▆▃

Not great now A very disappointing product

Rubbish

Completely rubbish

Advertised Vs Actual Product5%▃▄█▁▃▁

Misleading and doesnt remove stain from suede trainers

Not in the picture

Item not as described

Product Condition4%▁█▅▇▁▁

FAQ

Common Suede Eraser questions

Answered from the same tracked data.