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Suede Brush

Maybe

Returns run at only 0.3% of orders. But prices span $2.41–$13.44, mostly outside the sweet spot, so Suede Brush is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£267K/yr266K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
46%top-5 click share · 20 brands · 65 sellers

Flapen Score

Suede Brush against its category

The dotted line is the Fashion average. Past it, Suede Brush is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suede Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suede Brush 266K times last year and spent an estimated £267K. The top 5 brands take 50% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
14.2%
Market size, estimated
£267Ka year
Peak month
January2.1× the quietest month
Top search term
suede brush191K searches a year

02 · Price

A sale here is worth £7.08.

Listings sell for £7.08 on average, from £2.41 to £13.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.08 that is £11K to £14K a year per listing.

Average price
£7.08under the $15 to $100 sweet spot
Price range
£2.41–£13.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #145 within Shoe, Jewellery & Watch Accessories. It carries 949 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#145in Shoe, Jewellery & Watch Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
949per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Suede Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

65

Top-5 brand share

50%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

43%

  • flintronic13%
  • Viomis11%
  • GleamGlee9%
  • Cherry Blossom8%
  • Jevvu8%
  • The Leather Clinic7%

Demand

Suede Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Suede Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suede brush191K/yr
  • suede brush for shoes29K/yr
  • suede shoe brush18K/yr
  • nubuck brush9K/yr
  • suede cleaning brush4K/yr
  • shoe brushes for suede3K/yr
  • suede brush for trainers3K/yr
  • suede brush for boots2K/yr
  • suede brush for uggs5K/yr
  • ugg brush2K/yr

Reviews and returns

What reviews say buyers love and hate about Suede Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.28

Doesnt work

performs poorly

Never worked

Ease Of Cleaning13%+0.92

NOT a cleaner

Ineffective in cleaning too

This product does not clean

Quality-Overall12%+1.00

Completely rubbish

do not buy the quality was rubbish

Rubbish product

Color11%−0.11

It made the darker colour bleed

It also made a small amount of the dye on the orange pair come off onto the cloth

Faded the colour

Value For Money10%−0.02

Waste of money

Not worth the money

the boots are so expensive

Love

Quality-Overall21%+1.00

Excellent product

Excellent product and excellent results

Good kit

Ease Of Cleaning18%+0.92

cleans welll

cleans well

it cleans gently without damaging the material

Advertised Vs Actual Product11%−0.01

as described

Does the job

Does what it was needed for

Ease Of Use10%+0.72

practical and easy-to-use solution

Easy to use

Easy to use with simple instructions

Value For Money6%−0.02

Good price

Value for money

Worth every penny

Return

0.3% Return rate 17% Fixable by listing

Functionality-Overall41%▇▆▅▆██

Doesnt work

performs poorly

Never worked

Quality-Overall8%█▄▅▄▃▃

Completely rubbish

do not buy the quality was rubbish

Rubbish product

Advertised Vs Actual Product6%▁▃█▃▃▁

Picture very deceiving

Doesnt do what it said

Misleading and doesnt remove stain from suede trainers

Ease Of Cleaning5%▅▁▂█▅▇

NOT a cleaner

Ineffective in cleaning too

This product does not clean

Size-Overall5%▆▄▇▄█▁

Its very small

A bit smaller than I thought it would be

Very small in real life

FAQ

Common Suede Brush questions

Answered from the same tracked data.