Stud
MaybeReturns run at only 1.1% of orders. But demand is soft, at -6.9% this quarter, so Stud is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 2,461 Fashion niches · +11 vs the category median of 4859
- Market size
- £127K/yr225K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 35%top-5 click share · 35 brands · 59 sellers
Flapen Score
Stud against its category
The dotted line is the Fashion average. Past it, Stud is stronger. Inside it, weaker.
Market
The Stud market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stud 225K times last year and spent an estimated £127K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £127Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- stud43K searches a year
02 · Price
A sale here is worth £19.35.
Listings sell for £19.35 on average, from £3.33 to £178.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £19.35 that is £0 to £2K a year per listing.
- Average price
- £19.35inside the $15 to $100 sweet spot
- Price range
- £3.33–£178.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #762 within Novelty Jewellery. It carries 590 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 98%
- Out of stock, average day
- 3.3%
- Average rank
- #762in Novelty Jewellery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 590per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Stud products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dochais 2 Pairs Cubic Zirconia Stud Earrings for Women Men 18K Gold Plated Hypoallergenic 925 Sterling Silver Post Earrings Round & Square Brilliant Simulated Diamond Earring Studs Silver Gold
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 1,193
- Age
- 4y ago

LOLIAS 24 Pairs Flat Back Earrings Sterling Silver Titanium Earrings for Women Hypoallergenic Screw Back Silver Stud Earring For Women Girls Heart Pearl Flower Small Helix Tragus Piercing Jewellery
- Price
- £10.40
- Rating
- 4.4/5
- Reviews
- 356
- Age
- 3y ago

JMFENFA 12 Pairs Ear Piercing Stud Earrings Set Gold Plated Surgical Stainless Steel Multicolor Birthstone Cubic Zirconia Stud Earrings for Ear Piercing Guns (Gold 4mm)
- Price
- £13.28
- Rating
- 4.3/5
- Reviews
- 327
- Age
- 2y ago

YIMERAIRE Moissanite Earrings 3MM Diamond Stud Earrings For Women Men 925 Sterling Silver Screw Back Ear Stud Shiny Hypoallergenic White Gold Lab Grown Moissanite Studs -Gifts for Her Him
- Price
- £22.75
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 4y ago

Small Stud Earrings for Women ASHS CHOICE 925 Sterling Silver Stud Earrings with Cubic Zirconia Round Ball Studs 3/4/5/6 mm Cartilage Piercing Sterling Silver Earrings Set Studs for Women
- Price
- £7.82
- Rating
- 4.3/5
- Reviews
- 285
- Age
- 2y ago
Trending
90-day click momentum
Lyniuoy Moissanite Stud Earrings 925 Sterling Silver Hypoallergenic Studs and Flat Back Sparkly Solitaire Valentines Birthday Gifts With Gift Box For Women Girlfriend Love 6.5mm 1.0ct X2
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 4mo ago

Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (6.5mm/1ct)
- Price
- £15.48
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Lab Grown Diamond Stud Earrings D Color VVS1 Moissanite Earrings 925 Sterling Silver 3MM White Gold Studs Earrings with Gift Box - Wedding Anniversary Birthday Mothers Day Gifts
- Price
- £33.76
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 4y ago

SLLAISS Moissanite Earrings - 925 Sterling Silver Round Cut 1.2CT Diamond Alternative Stud Earrings for Women Men Hypoallergenic 18K White Gold Plated Stud D Color VVS1 Clarity
- Price
- £15.92
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

JMFENFA 12 Pairs Ear Piercing Stud Earrings Set Gold Plated Surgical Stainless Steel Multicolor Birthstone Cubic Zirconia Stud Earrings for Ear Piercing Guns (Gold 4mm)
- Price
- £13.28
- Rating
- 4.3/5
- Reviews
- 327
- Age
- 2y ago
Newest
by launch date
adidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size
- Price
- £11.11
- Rating
- 4.5/5
- Reviews
- 1,580
- Age
- 1mo ago

Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (6.5mm/1ct)
- Price
- £15.48
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Lyniuoy Moissanite Stud Earrings 925 Sterling Silver Hypoallergenic Studs and Flat Back Sparkly Solitaire Valentines Birthday Gifts With Gift Box For Women Girlfriend Love 6.5mm 1.0ct X2
- Price
- £26.65
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 4mo ago

SLLAISS Moissanite Earrings - 925 Sterling Silver Round Cut 1.2CT Diamond Alternative Stud Earrings for Women Men Hypoallergenic 18K White Gold Plated Stud D Color VVS1 Clarity
- Price
- £15.92
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

LunarCharm 12 Pieces 16G Tiny CZ Stud Earrings Gold Coloured Flat Back Threadless Cartilage Tragus Piercing Conch Nose Helix Stud Earrings
- Price
- £8.84
- Rating
- 3.3/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
59
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
35%
Top 20: 73%
Open market
50%
- YIMERAIRE13%
- Dochais13%
- JMFENFA8%
- LOLIAS7%
- ASH'S CHOICE5%
- Ecripe4%
Demand
Stud search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Stud search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stud43K/yr
- cubic zirconia stud earrings26K/yr
- diamond studs earrings women21K/yr
- ear piercing studs20K/yr
- small silver stud earrings16K/yr
- diamond stud earrings14K/yr
- tiny stud earrings10K/yr
- diamond studs8K/yr
- white gold stud earrings for women10K/yr
- large stud earrings for women9K/yr
Reviews and returns
What reviews say buyers love and hate about Stud
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
There is a big but
Too long
Too small
Poor quality
looks cheap
Cheap rubbish
Broke after a few weeks of wearing them
broke
Only worn these a few times
after one day of wearing them they turned to a rusty colour
Made my ears green
Turned ears at the back green
Not silver
I dont believe they are stainless steel due as advertised due to this
Noo silver 😢 Is so so
Love
Absolutely love the quality of these earrings, shiny, various sizes and comfortable
Amazing quality
Beautifully made, quality earrings
Great value
Excellent value for money
Good price
Beautiful shiny
the shine is brilliant
sparkle is great
As described
Work exactly as should
As described, nice earrings
They fit well
Lovely set, not too big
The variety in sizes is brilliant
Return
1.1% Return rate 77% Fixable by listing
There is a big but
Too long
Too small
Poor quality
looks cheap
Cheap rubbish
description is untrue
Not as described
Nothing like the pictures
Not silver
I dont believe they are stainless steel due as advertised due to this
Noo silver 😢 Is so so
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stud questions
Answered from the same tracked data.









