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Stud

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -6.9% this quarter, so Stud is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£127K/yr225K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
35%top-5 click share · 35 brands · 59 sellers

Flapen Score

Stud against its category

The dotted line is the Fashion average. Past it, Stud is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stud market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stud 225K times last year and spent an estimated £127K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
2.9%
Market size, estimated
£127Ka year
Peak month
December1.6× the quietest month
Top search term
stud43K searches a year

02 · Price

A sale here is worth £19.35.

Listings sell for £19.35 on average, from £3.33 to £178.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £19.35 that is £0 to £2K a year per listing.

Average price
£19.35inside the $15 to $100 sweet spot
Price range
£3.33–£178.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #762 within Novelty Jewellery. It carries 590 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#762in Novelty Jewellery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
590per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Stud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

59

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

35%

Top 20: 73%

Open market

50%

  • YIMERAIRE13%
  • Dochais13%
  • JMFENFA8%
  • LOLIAS7%
  • ASH'S CHOICE5%
  • Ecripe4%

Demand

Stud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Stud search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stud43K/yr
  • cubic zirconia stud earrings26K/yr
  • diamond studs earrings women21K/yr
  • ear piercing studs20K/yr
  • small silver stud earrings16K/yr
  • diamond stud earrings14K/yr
  • tiny stud earrings10K/yr
  • diamond studs8K/yr
  • white gold stud earrings for women10K/yr
  • large stud earrings for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Stud

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.18

There is a big but

Too long

Too small

Quality-Overall12%+0.68

Poor quality

looks cheap

Cheap rubbish

Durability9%−0.09

Broke after a few weeks of wearing them

broke

Only worn these a few times

Color8%−0.09

after one day of wearing them they turned to a rusty colour

Made my ears green

Turned ears at the back green

Metal Authenticity7%−0.04

Not silver

I dont believe they are stainless steel due as advertised due to this

Noo silver 😢 Is so so

Love

Quality-Overall23%+0.68

Absolutely love the quality of these earrings, shiny, various sizes and comfortable

Amazing quality

Beautifully made, quality earrings

Value For Money21%+2.22

Great value

Excellent value for money

Good price

Brightness/Shine/Glow7%+0.18

Beautiful shiny

the shine is brilliant

sparkle is great

Advertised Vs Actual Product7%

As described

Work exactly as should

As described, nice earrings

Size-Overall7%−0.18

They fit well

Lovely set, not too big

The variety in sizes is brilliant

Return

1.1% Return rate 77% Fixable by listing

Size-Overall58%█▇█▆▆▇

There is a big but

Too long

Too small

Quality-Overall6%▇▄▄█▅▇

Poor quality

looks cheap

Cheap rubbish

Advertised Vs Actual Product5%▄█▄▃▅▄

description is untrue

Not as described

Nothing like the pictures

Metal Authenticity5%▁▄▅▅█▇

Not silver

I dont believe they are stainless steel due as advertised due to this

Noo silver 😢 Is so so

Defective Material/Parts3%▄█▄▄▇▅

FAQ

Common Stud questions

Answered from the same tracked data.