stray kids lightstick
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great194.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Price range
Great£5.63–£57.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£34K£34K/yr · 77K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stray kids lightstick is a £34K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stray kids lightstick market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £20K–£25K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,196
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 36%
- Out of stock
- 11.5%
- Avg brand age
- 17 months
- Avg seller age
- 251 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Generic34%
- cokodive30%
- AKTAP11%
- YinHaong7%
- NlsqUK7%
- TOYMIS5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -48.5% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×
Top stray kids lightstick search terms
- stray kids lightstick43K/yr
- skz lightstick15K/yr
- straykids lightstick10K/yr
- stray kids light stick5K/yr
- stray kids lightstick ver 25K/yr
Top stray kids lightstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STRAYKIDS OFFICIAL LIGHT STICK Ver.2 + 1 Miniature Keyring
Generic£57.714.4★24 rev
Stray Kids - Official Light Stick Ver.2
cokodive£45.334.7★1,663 rev
YinHaong Stray Kids Official Fluorescent Rod Ver 2 Kpop Product
YinHaong£41.003.9★5 rev
NlsqUK Stray Luminous Light Stick Mini Lightstick Keychain Pendant Handbag Wallet Schoolbag Lighted Keychain Concert Supplies for Fans Gifts
NlsqUK£14.173.5★4 rev
AKTAP SKZ Merch Bag SKZ Its a Kpop Thing Crossbody Bag K-Pop Lover Gifts SKZ Travel Purse SKZ K-Pop Boy Band Shoulder Bag (CB SKZ CB-HT)
AKTAP£10.885.0★3 rev
Newest
by launch date
XYYYHTL Concerts Lightstick Ver 2 Keychain SK Light Stick BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N Lightstick Keychain for Fans
XYYYHTL£9.615 rev
TOYMIS Lightstick Cover for Stray Kids Cartoon Character Lightstick Holder Soft Plush Cloth Support Display Holder Compatible with Stray Kids Light Stick Ver1.0/2.0 (White Cat)
TOYMIS£5.6386 rev
TOYMIS Lightstick Cover for SK Cartoon Character Lightstick Holder Soft Plush Cloth Support Display Holder Compatible with SK Light Stick Ver1.0/2.0 (Yellow Chicken)
TOYMIS£5.7586 rev
NlsqUK Stray Luminous Light Stick Mini Lightstick Keychain Pendant Handbag Wallet Schoolbag Lighted Keychain Concert Supplies for Fans Gifts
NlsqUK£14.174 rev
AKTAP SKZ Gifts K-Pop SKZ Crossbody Bag K-Pop Characters Shoulder Bag SKZ Merchandise for K-Pop Fans Gift SKZ Travel Purse (CB SK- Z H CB-HT)
AKTAP£12.6410 rev
Trending
90-day click momentumAKTAP SKZ Merch Bag SKZ Its a Kpop Thing Crossbody Bag K-Pop Lover Gifts SKZ Travel Purse SKZ K-Pop Boy Band Shoulder Bag (CB SKZ CB-HT)
AKTAP£10.885.0★
TOYMIS Lightstick Cover for Stray Kids Cartoon Character Lightstick Holder Soft Plush Cloth Support Display Holder Compatible with Stray Kids Light Stick Ver1.0/2.0 (White Cat)
TOYMIS£5.634.6★
AKTAP SKZ Gifts K-Pop SKZ Crossbody Bag K-Pop Characters Shoulder Bag SKZ Merchandise for K-Pop Fans Gift SKZ Travel Purse (CB SK- Z H CB-HT)
AKTAP£12.644.8★
NlsqUK Stray Luminous Light Stick Mini Lightstick Keychain Pendant Handbag Wallet Schoolbag Lighted Keychain Concert Supplies for Fans Gifts
NlsqUK£14.173.5★
STRAYKIDS OFFICIAL LIGHT STICK Ver.2 + 1 Miniature Keyring
Generic£57.714.4★
What buyers say about stray kids lightstick
What buyers praise and complain about, mined from review topics.What buyers love
“Does what it should”
“it connected to my phone straight away”
“Best light ever”
“Good size bag”
“The plush material feels nice”
“has a very colourful print”
“All round good value for your money”
“The yellow chicken design is really cute and soft, and it fits the SK light stick perfectly. both Ver 1.0 and 2.0”
What buyers complain about
“just maybe a bit expensive”
“The lighr won't turn on even with new batteries”
“very flimsy”
“Won't turn on”
“Flickering OLED screen”
Top return reasons
Common questions
- Is stray kids lightstick profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the stray kids lightstick niche?
- 9 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in stray kids lightstick?
- Top complaints mined from reviews: Value For Money, Battery Life, Strength. The return rate is 0.9%.
- When does demand for stray kids lightstick peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the stray kids lightstick niche?
- Listings span £5.63–£57.71; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.