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Stray Kids Lightstick

Fail

Demand is soft, at -48.5% this quarter, so Stray Kids Lightstick is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£34K/yr77K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
83%top-5 click share · 9 brands · 21 sellers

Flapen Score

Stray Kids Lightstick against its category

The dotted line is the Fashion average. Past it, Stray Kids Lightstick is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stray Kids Lightstick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stray Kids Lightstick 77K times last year and spent an estimated £34K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
2.2%
Market size, estimated
£34Ka year
Peak month
July2.7× the quietest month
Top search term
stray kids lightstick43K searches a year

02 · Price

A sale here is worth £20.32.

Listings sell for £20.32 on average, from £5.63 to £57.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £20.32 that is £2K to £5K a year per listing.

Average price
£20.32inside the $15 to $100 sweet spot
Price range
£5.63–£57.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,196 within Luggage & Travel Gear. It carries 195 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
73%
Out of stock, average day
11.5%
Average rank
#1,196in Luggage & Travel Gear
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Stray Kids Lightstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Generic34%
  • cokodive30%
  • AKTAP11%
  • YinHaong7%
  • NlsqUK7%
  • TOYMIS5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Stray Kids Lightstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Stray Kids Lightstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stray kids lightstick43K/yr
  • skz lightstick15K/yr
  • straykids lightstick10K/yr
  • stray kids light stick5K/yr
  • stray kids lightstick ver 25K/yr

Reviews and returns

What reviews say buyers love and hate about Stray Kids Lightstick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+2.40

just maybe a bit expensive

Over priced for what it is

I hated the price

Battery Life24%−0.08

The lighr won't turn on even with new batteries

the batteries run out quite quickly

Worked for just over a month then no battery change helped

Strength17%−0.07

very flimsy

Very flimsy and I received just 1 when I should have received 2 in the package

Functionality-Overall17%−0.07

Won't turn on

It didnt work

Display-Overall4%

Flickering OLED screen

Love

Advertised Vs Actual Product20%−0.01

Does what it should

does the job

Do exactly what they need to

Connectivity-Overall17%+0.84

it connected to my phone straight away

Once connected there are no issues

Brightness/Shine/Glow15%+0.84

Best light ever

apart from that the lightstick is amazing

Size-Overall6%

Good size bag

Material Quality6%+0.41

The plush material feels nice

Return

0.9% Return rate 5% Fixable by listing

Functionality-Overall28%▇▁█▁▁▁

Won't turn on

It didnt work

Quality-Overall15%▁█▁▁▁▁
Connectivity-Overall14%▇█▇▁▁▁
Defective Material/Parts9%▁▁▁▁█▁
Battery Inclusion8%▄█▁▁▁▁

FAQ

Common Stray Kids Lightstick questions

Answered from the same tracked data.