straw hat
Worth a lookShows demand growing +298.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+298.4%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£5.74–£55.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good£14.08avg listing price — sweet spot $15–$100
Review moat
Okay2,022.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 380K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Kingdom niche tracking, straw hat is a £104K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
straw hat market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £84K–£113K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 3.4%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
103
Top-5 brand share
57%
Top 20: 88%
Top-5 click share
23%
Top 20: 57%
Open market
38%
- FURTALK27%
- Zylioo12%
- Comhats8%
- Trespass6%
- ZARCHE5%
- Beechfield5%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +298.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 14.0×
Top straw hat search terms
- straw hat113K/yr
- straw hat women55K/yr
- straw hat men32K/yr
- mens straw hat26K/yr
- beach hat23K/yr
- ladies straw hats for summer14K/yr
- beach hat women24K/yr
- womens straw hat14K/yr
- straw hats for women14K/yr
- mens straw hats for summer11K/yr
Top straw hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZARCHE Womens Straw Hat Summer Beach Sun Hat Floppy & Foldable with Large Wide Brim & Bowknot Ribbon UPF50 (Beige)
ZARCHE£10.224.3★315 rev
FURTALK Womens Beach Sun Straw Hat Floppy UPF80+ Travel Foldable Brim Summer UV Hat Mix Beige+Beige Ribbon M-L
FURTALK£16.854.4★2,601 rev
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L
FURTALK£16.674.6★15,374 rev
Beechfield Straw Summer Trilby - Natural L/XL
Beechfield£6.664.2★105 rev
Trespass Womens Straw Hat Wide Brim Summer Fedora Brimming
Trespass£6.344.4★74 rev
Newest
by launch date
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki
Zylioo£17.32539 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.04539 rev
lifwimner Straw Sun Hats for Women UV Protection Foldable Floppy Bowknot Straw Hats Wide Brim Summer Beach Cap with Chin Strap for Beach Vacation Travel Holiday (UK Alpha M Beige)
lifwimner£11.1994 rev
FURTALK Beach Hats for Women Summer Straw Sun Hat Crochet Wide Brim UPF50+ Foldable Packable Khaki M-L
FURTALK£17.51183 rev
FURTALK Unisex Summer Straw Sun Hats for Women Men Wide Brim Panama Fedora Beach Hat with Wind Lanyard Khaki M-L
FURTALK£16.7937 rev
Trending
90-day click momentumZylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.044.3★
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon L-XL
FURTALK£16.704.6★
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki
Zylioo£17.324.3★
Comhats Unisex Summer Panama Fedora Trilby Straw Sun Hats for Men Women Safari Beach Hat Packable XS-XXXL (UK Alpha M 16010_Beige)
Comhats£20.754.4★
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Beige-Black Ribbon M-L
FURTALK£16.834.6★
What buyers say about straw hat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Fits nicely really love it great price great size covers me”
“ok for the price”
“So comfortable”
“I love the style”
“Much better than expected”
“Great summer hat light weight”
“It was easy”
“It is well made from 100% paper”
“Such a clever design”
What buyers complain about
“Quite small”
“Poor Quality”
“Doesnt look like photo on site”
“could be a bit cheaper”
“the folds would not open up”
“disappointed with how it looks drim is not flat as shown”
“Breaks when folded”
“felt quite heavy on”
“Just need more colour choice”
“Inner black material band started to fray”
Top return reasons
Common questions
- Is straw hat profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 101 tracked products. 2 of 29 products launched in the last 360 days are still selling. 90-day search growth is +298.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the straw hat niche?
- 45 brands and 103 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in straw hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.3% — above our launch gate.
- When does demand for straw hat peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 14.0× the quietest.
- What does it cost to enter the straw hat niche?
- Listings span £5.74–£55.59; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.