Straw Hat
Straw Hat shows demand growing +298.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Straw Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Straw Hat is a £104K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Straw Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +298.4% over the last 90 days and 1.9% of searches end in a purchase.
£104K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 101 products
Top Straw Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZARCHE Womens Straw Hat Summer Beach Sun Hat Floppy & Foldable with Large Wide Brim & Bowknot Ribbon UPF50 (Beige)
- Price
- £10.22
- Rating
- 4.3/5
- Reviews
- 315
- Age
- 4y ago
FURTALK Womens Beach Sun Straw Hat Floppy UPF80+ Travel Foldable Brim Summer UV Hat Mix Beige+Beige Ribbon M-L
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 2,601
- Age
- 2y ago
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L
- Price
- £16.67
- Rating
- 4.6/5
- Reviews
- 15,374
- Age
- 8y ago
Beechfield Straw Summer Trilby - Natural L/XL
- Price
- £6.66
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 10y ago
Trespass Womens Straw Hat Wide Brim Summer Fedora Brimming
- Price
- £6.34
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9y ago
Trending
90-day click momentum
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
- Price
- £17.04
- Rating
- 4.3/5
- Reviews
- 539
- Age
- 6mo ago
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon L-XL
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 15,374
- Age
- 7y ago
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 539
- Age
- 6mo ago
Comhats Unisex Summer Panama Fedora Trilby Straw Sun Hats for Men Women Safari Beach Hat Packable XS-XXXL (UK Alpha M 16010_Beige)
- Price
- £20.75
- Rating
- 4.4/5
- Reviews
- 4,334
- Age
- 10y ago
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Beige-Black Ribbon M-L
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 15,374
- Age
- 5y ago
Newest
by launch dateZylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 539
- Age
- 6mo ago
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
- Price
- £17.04
- Rating
- 4.3/5
- Reviews
- 539
- Age
- 6mo ago
lifwimner Straw Sun Hats for Women UV Protection Foldable Floppy Bowknot Straw Hats Wide Brim Summer Beach Cap with Chin Strap for Beach Vacation Travel Holiday (UK Alpha M Beige)
- Price
- £11.19
- Rating
- 3.9/5
- Reviews
- 94
- Age
- 1y ago
FURTALK Beach Hats for Women Summer Straw Sun Hat Crochet Wide Brim UPF50+ Foldable Packable Khaki M-L
- Price
- £17.51
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 1y ago
FURTALK Unisex Summer Straw Sun Hats for Women Men Wide Brim Panama Fedora Beach Hat with Wind Lanyard Khaki M-L
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
45 falling
Sellers
103
Top-5 brand share
57%
Top 20: 88%
Top-5 click share
23%
Top 20: 57%
Open market
38%
- FURTALK27%
- Zylioo12%
- Comhats8%
- Trespass6%
- ZARCHE5%
- Beechfield5%
Straw Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 14.0×
Top Straw Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- straw hat113K/yr
- straw hat women55K/yr
- straw hat men32K/yr
- mens straw hat26K/yr
- beach hat23K/yr
- ladies straw hats for summer14K/yr
- beach hat women24K/yr
- womens straw hat14K/yr
- straw hats for women14K/yr
- mens straw hats for summer11K/yr
What reviews say buyers love and hate about Straw Hat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent product”
“Fits nicely really love it great price great size covers me”
“ok for the price”
“So comfortable”
“I love the style”
What buyers complain about
67% of reviews“Quite small”
“Poor Quality”
“Doesnt look like photo on site”
“could be a bit cheaper”
“the folds would not open up”
Straw Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
5.3%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Straw Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
