Straw Hat

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +298.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months

380K

Growth, 90 days vs prior 90

+298.4%

Conversion, latest week

1.9%

Market size, estimated

£104Ka year

Peak month

July14.0× the quietest month

Top search term

straw hat113K searches a year

Listings sell for £14.08 on average, from £5.74 to £55.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.08 that is £0 to £1K a year per listing.

Average price

£14.08under the $15 to $100 sweet spot

Price range

£5.74–£55.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

5.3%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #78 within Accessories. It carries 2,023 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

88%

Out of stock, average day

3.4%

Average rank

#78in Accessories

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,023per listing

Listings tracked

101

29 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months