straw bag
Worth a lookShows demand growing +240.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+240.6%90-day search growth — must beat 0% to launch
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great124.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay£104K£104K/yr · 538K searches
Price range
Okay£5.93–£344.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, straw bag is a £104K/yr Amazon United Kingdom market (538K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
straw bag market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £61K–£77K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #586
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 97%
- Out of stock
- 13.1%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
86 falling
Sellers
184
Top-5 brand share
33%
Top 20: 66%
Top-5 click share
14%
Top 20: 36%
Open market
63%
- Bototack9%
- Sahunfri7%
- Woodland Leathers6%
- Generic6%
- EVEOUT5%
- Aucuu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +240.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.7×
Top straw bag search terms
- straw bag98K/yr
- straw bags for women uk45K/yr
- raffia bags for women33K/yr
- woven bag63K/yr
- raffia bag39K/yr
- summer bags for women30K/yr
- summer handbags for women22K/yr
- summer bag22K/yr
- straw beach bag29K/yr
- summer bags18K/yr
Top straw bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sahunfri Straw Crossbody Bag for Women Bohemian Shoulder Bag Woven Crochet Purse For Summer Beach Travel Clutch Handbag (White)
Sahunfri£8.954.6★80 rev
Woodland Leathers Womens Straw Shoulder Bag Medium & Large Summer Beach Tote with Zipper Durable Leather Handles Women Holiday Shoulder Bag with Versatile Styles and Colours (Blue Strip)
Woodland Leathers£10.414.2★112 rev
DAVBNM Straw Beach Bag for Women Straw Shoulder Bag Summer Tote Bags Large Weave Handbags for Women Casual Woven Travel Holiday Bags for Beach Vacation Outdoor Shopping Daily Use
Generic£9.543.7★11 rev
Bototack Straw Beach Bag for Women Small Summer Crossbody Bag with Zipper Bohemian Weave Handmade Shoulder Handbags for Beach Vocation Holiday (Khaki)
Bototack£10.093.9★96 rev
Aucuu Straw Shoulder Bag Straw Bag for Women Beach Bag Large Zippered Handbag Tote Bag Bohemian Summer Handheld Shoulder Bag for Outdoor Travel and Beach (Caramel)
Aucuu£10.804.5★218 rev
Newest
by launch date
unisoul Striped Knitted Beach Bag for WomenCrochet Tote Bag with Zipper and Lining Boho Summer Shoulder Bag for Holiday Travel Lightweight Aesthetic Mesh Handbag Foldable Shopping Bag Khaki
unisoul£13.195 rev
XquiziFit Clutch Purse for Women Evening Clutch Handbag for Wedding Party Formal Evening Bag with Detachable Chain Light Brown-straw
XquiziFit£15.2916 rev
Toptime Crochet Beach Bags for Women Summer Woven Beach Tote Bag with Zipper Bohemian Large Crochet Handbags with Leather Handle Lightweight Mesh Shoulder Bag for Travel Vacation Shopping (Beige)
Toptime£14.3539 rev
NTUOCAW Straw Beach Bag for Women Summer Beach Bag Large Beach Tote Bag Woman Shoulder Bag for Beach Travel Shopping Vacation Swim Pool Holiday Essentials Beach Tote Bags with Zipper (45cm*30cm*14cm)
NTUOCAW£12.337 rev
YAMEIZE Straw Woven Beach Shoulder Bags for Women Big Foldable Straw Tote bag Lightweight Raffia Bag with Zipper Summer Vacation
YAMEIZE£12.7231 rev
Trending
90-day click momentumToptime Crochet Beach Bags for Women Summer Woven Beach Tote Bag with Zipper Bohemian Large Crochet Handbags with Leather Handle Lightweight Mesh Shoulder Bag for Travel Vacation Shopping (Beige)
Toptime£14.354.5★
unisoul Striped Knitted Beach Bag for WomenCrochet Tote Bag with Zipper and Lining Boho Summer Shoulder Bag for Holiday Travel Lightweight Aesthetic Mesh Handbag Foldable Shopping Bag Khaki
unisoul£13.195.0★
Woodland Leathers Womens Straw Shoulder Bag Medium & Large Summer Beach Tote with Zipper Durable Leather Handles Women Holiday Shoulder Bag with Versatile Styles and Colours (Blue Strip)
Woodland Leathers£10.414.2★
NTUOCAW Straw Beach Bag for Women Summer Beach Bag Large Beach Tote Bag Woman Shoulder Bag for Beach Travel Shopping Vacation Swim Pool Holiday Essentials Beach Tote Bags with Zipper (45cm*30cm*14cm)
NTUOCAW£12.334.8★
XquiziFit Clutch Purse for Women Evening Clutch Handbag for Wedding Party Formal Evening Bag with Detachable Chain Light Brown-straw
XquiziFit£15.294.4★
What buyers say about straw bag
What buyers praise and complain about, mined from review topics.What buyers love
“Quite large and will hold a lot”
“Fantastic quality”
“Good value for money”
“Lightweight bag”
“gorgeous colour”
“Just what I wanted”
“also looks stylish”
“The design is very attractive”
“The straps feel sturdy”
“The zips run smoothly”
What buyers complain about
“Smaller than expected”
“Poor quality”
“The strap is very short unlike in the picture”
“falls apart by Wednesday”
“Looks expensive”
“doesnt hold much”
“the handles are already coming apart”
“Not a true white”
“Poor advertising”
“It arrived with the zip completely broken”
Top return reasons
Common questions
- Is straw bag profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 185 tracked products. 5 of 79 products launched in the last 360 days are still selling. 90-day search growth is +240.6%. Flapen's verdict: Worth a look (66/100).
- How competitive is the straw bag niche?
- 86 brands and 184 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in straw bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 4.0%.
- When does demand for straw bag peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.7× the quietest.
- What does it cost to enter the straw bag niche?
- Listings span £5.93–£344.56; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.