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Strapless Bras for Bigger Bust

Pass

Strapless Bras for Bigger Bust scores 69 out of 100, a Pass. Shoppers spend an estimated $197K a year here, search demand grew +238.3% this quarter, and an estimated 3.2% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 2,461 Fashion niches · +21 vs the category median of 48
Market size
£197K/yr1.5M searches / yr
90-day growth
+238.3%search demand this quarter
Competition
15%top-5 click share · 47 brands · 58 sellers

Flapen Score

Strapless Bras for Bigger Bust against its category

The dotted line is the Fashion average. Past it, Strapless Bras for Bigger Bust is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strapless Bras for Bigger Bust market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strapless Bras for Bigger Bust 1.5M times last year and spent an estimated £197K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +238.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+238.3%
Conversion, latest week
1.0%
Market size, estimated
£197Ka year
Peak month
July5.5× the quietest month
Top search term
strapless bras for women592K searches a year

02 · Price

A sale here is worth £14.09.

Listings sell for £14.09 on average, from £5.23 to £28.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £14.09 that is £0 to £1K a year per listing.

Average price
£14.09under the $15 to $100 sweet spot
Price range
£5.23–£28.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #183 within Nightwear, Lingerie & Underwear. It carries 1,457 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
6.2%
Average rank
#183in Nightwear, Lingerie & Underwear
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,457per listing
Listings tracked
142

04 · Newcomers

7 of last year's 48 launches cleared the first-year sales bar.

48 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
48
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Strapless Bras for Bigger Bust products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

58

Est. top-5 brand share

41%

Top 20: 86%

Est. top-5 click share

15%

Top 20: 41%

Open market

54%

  • SHAPERMINT9%
  • GORGLITTER9%
  • OOEU8%
  • DotVol8%
  • Conturve6%
  • GDDDYWWJ5%

Demand

Strapless Bras for Bigger Bust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×

Search terms

Top Strapless Bras for Bigger Bust search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strapless bras for women592K/yr
  • strapless bra363K/yr
  • bandeau bra96K/yr
  • strapless push up bra101K/yr
  • strapless bras for large breasts70K/yr
  • conturve strapless bra uk21K/yr
  • push up strapless bra35K/yr
  • white strapless bra26K/yr
  • strapless bras23K/yr
  • strapless jelly bra8K/yr

Reviews and returns

What reviews say buyers love and hate about Strapless Bras for Bigger Bust

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Sizing too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Strapless Bras for Bigger Bust questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data