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Stranger Things Jewellery

Fail

Demand is soft, at -72.1% this quarter, so Stranger Things Jewellery is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£35K/yr80K searches / yr
90-day growth
-72.1%search demand this quarter
Competition
50%top-5 click share · 18 brands · 40 sellers

Flapen Score

Stranger Things Jewellery against its category

The dotted line is the Fashion average. Past it, Stranger Things Jewellery is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Jewellery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Jewellery 80K times last year and spent an estimated £35K. The top 5 brands take 64% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-72.1%
Conversion, latest week
2.9%
Market size, estimated
£35Ka year
Top search term
stranger things bracelet12K searches a year

02 · Price

A sale here is worth £15.12.

Listings sell for £15.12 on average, from £4.56 to £83.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.12 that is £0 to £2K a year per listing.

Average price
£15.12inside the $15 to $100 sweet spot
Price range
£4.56–£83.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #2,037 within Novelty Jewellery. It carries 45 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
76%
Out of stock, average day
27.4%
Average rank
#2,037in Novelty Jewellery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
45per listing
Listings tracked
33

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stranger Things Jewellery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

40

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 86%

Open market

28%

  • PANDORA20%
  • Beads R Us12%
  • PHCLASY11%
  • Stranger Things11%
  • Yunvisty9%
  • GAUEIOUR8%

Demand

Stranger Things Jewellery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 15.5× · 7 of 12 months tracked

Search terms

Top Stranger Things Jewellery search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stranger things bracelet12K/yr
  • stranger things necklace10K/yr
  • stranger things jewellery13K/yr
  • stranger things pandora charm9K/yr
  • stranger things charms10K/yr
  • pandora stranger things6K/yr
  • stranger things jewelry6K/yr
  • stranger things charm5K/yr
  • stranger things pandora5K/yr
  • stranger things charms for pandora bracelet4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Jewellery

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
0.2%of orders come back
“Broke quickly”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stranger Things Jewellery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data