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Stranger Things Figures

Fail

Demand is soft, at -70.0% this quarter, so Stranger Things Figures is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£53K/yr267K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
44%top-5 click share · 19 brands · 136 sellers

Flapen Score

Stranger Things Figures against its category

The dotted line is the Fashion average. Past it, Stranger Things Figures is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Figures 267K times last year and spent an estimated £53K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
1.1%
Market size, estimated
£53Ka year
Top search term
stranger things toys79K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £6.54 to £64.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.69 that is £0 to £2K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£6.54–£64.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #1,205 within Novelty & Special Use Clothing. It carries 324 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
25.5%
Average rank
#1,205in Novelty & Special Use Clothing
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
35

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stranger Things Figures products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

136

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 85%

Open market

23%

  • Jazwares25%
  • YuMe18%
  • Stranger Things17%
  • Mini Brands7%
  • Weta Workshop6%
  • Funko4%

Demand

Stranger Things Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 17.4× · 8 of 12 months tracked

Search terms

Top Stranger Things Figures search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stranger things toys79K/yr
  • stranger things figures110K/yr
  • stranger things action figures27K/yr
  • stranger things toy12K/yr
  • stranger things figure19K/yr
  • stranger things figures set5K/yr
  • stranger things lego figures3K/yr
  • stranger things collectibles7K/yr
  • stranger things kinder4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Figures

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
23%of negative reviews mention “Value For Money”
0.8%of orders come back
“Not worth the price”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stranger Things Figures questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data