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Stranger Things Figures

Fail

Demand is soft, at -70.0% this quarter, so Stranger Things Figures is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£53K/yr267K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
44%top-5 click share · 19 brands · 136 sellers

Flapen Score

Stranger Things Figures against its category

The dotted line is the Fashion average. Past it, Stranger Things Figures is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Figures 267K times last year and spent an estimated £53K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
1.1%
Market size, estimated
£53Ka year
Top search term
stranger things toys79K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £6.54 to £64.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.69 that is £0 to £2K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£6.54–£64.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #1,205 within Novelty & Special Use Clothing. It carries 324 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
25.5%
Average rank
#1,205in Novelty & Special Use Clothing
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
35

04 · Newcomers

Amazon counts 5 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stranger Things Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

136

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

23%

  • Jazwares25%
  • YuMe18%
  • Stranger Things17%
  • Mini Brands7%
  • Weta Workshop6%
  • Funko4%

Demand

Stranger Things Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 17.4× · 8 of 12 months tracked

Search terms

Top Stranger Things Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things toys79K/yr
  • stranger things figures110K/yr
  • stranger things action figures27K/yr
  • stranger things toy12K/yr
  • stranger things figure19K/yr
  • stranger things figures set5K/yr
  • stranger things lego figures3K/yr
  • stranger things collectibles7K/yr
  • stranger things kinder4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.13

Not worth the price

Utterly disappointing for the price

Not cheap

Size-Overall16%−0.02

My son was so disappointed with the size

Way too big

Bit small

Quality-Overall14%−0.08

Its poor quality the way the charging area has been made

Poor quality

Cheap rubbish

Advertised Vs Actual Product6%−0.01

Waste of money/false advertising

And the info didnt match the figure so bit pointless

Misleading photo

Brightness/Shine/Glow6%+0.11

The lamp is detailed and red light, not very bright,

Its just not bright enough to illuminate much at all

Love

Gifting Purpose19%+1.34

Gift for my godson he absolutely loves it

A loved gift

Great gift

Collectibles18%+2.03

Pretty cool collectable

Great addition to my collection

Nice Collectable

Quality-Overall15%−0.08

It's reasonable quality

Quality of the build seems great

Really good quality

Advertised Vs Actual Product9%−0.01

As described

Came as pictured

Came exactly as pictured

Value For Money6%−0.13

worth it

Money well spent

Value for money

Return

0.8% Return rate 18% Fixable by listing

Defective Material/Parts16%▅▅▃▅▂█
Charging14%█▄▄▄▁▅
Print Quality9%▁▁▃▄█▁

some cards almost look like theyve been printed from compressed images

printing quality is awful

The biggest issue is the printing—many of the images look blurry, low-resolution, and poorly finished

Size-Overall8%▃▆▅█▅▁

My son was so disappointed with the size

Way too big

Bit small

Gifting Purpose8%▅▅▁▃█▁

FAQ

Common Stranger Things Figures questions

Answered from the same tracked data.