Stranger Things Figures
FailDemand is soft, at -70.0% this quarter, so Stranger Things Figures is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £53K/yr267K searches / yr
- 90-day growth
- -70.0%search demand this quarter
- Competition
- 44%top-5 click share · 19 brands · 136 sellers
Flapen Score
Stranger Things Figures against its category
The dotted line is the Fashion average. Past it, Stranger Things Figures is stronger. Inside it, weaker.
Market
The Stranger Things Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stranger Things Figures 267K times last year and spent an estimated £53K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- -70.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £53Ka year
- Top search term
- stranger things toys79K searches a year
02 · Price
A sale here is worth £18.69.
Listings sell for £18.69 on average, from £6.54 to £64.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.69 that is £0 to £2K a year per listing.
- Average price
- £18.69inside the $15 to $100 sweet spot
- Price range
- £6.54–£64.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #1,205 within Novelty & Special Use Clothing. It carries 324 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 89%
- Out of stock, average day
- 25.5%
- Average rank
- #1,205in Novelty & Special Use Clothing
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Stranger Things Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 9mo ago

Stranger Things Eleven (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
- Price
- £9.75
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago

YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters
- Price
- £12.68
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 1y ago

Stranger Things Dustin Henderson Upside Down Collector Figure - 6-Inch Highly Detailed Figure with Soft Good Clothing and Unique Accessories
- Price
- £17.09
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 9mo ago

YuMe Stranger Things 2.5 Mini Figure Collectable | Upside Down Series 3 Surprise Blind Bag | Officially Licensed Netflix Merchandise | Toy Gift for Kids Adults & Fans | Collect All 8 Characters
- Price
- £6.77
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 1y ago
Trending
estimated 90-day click momentum
Anime Figures Kids Set 6 Pcs Mini Collectible Dolls Cartoon Toys Figure Premium Model Merch Gifts for Boys Girls Anime Enthusiasts for Desk Home Party Carnival Christmas Birthday Decor Figurine
- Price
- £7.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bandai Minix Stranger Things Will Model | Collectable Will Stranger Things Figure | Bandai Minix Stranger Things Merchandise Range | Stranger Things Figures Make Great Stranger Things Gifts
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 3,506
- Age
- 3y ago

Top Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago

Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 9mo ago

Funko Bitty Boxes: Stranger Things - Byers House with Will and Eleven - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £16.75
- Rating
- 4.8/5
- Reviews
- 576
- Age
- 1y ago
Newest
by launch date
Anime Figures Kids Set 6 Pcs Mini Collectible Dolls Cartoon Toys Figure Premium Model Merch Gifts for Boys Girls Anime Enthusiasts for Desk Home Party Carnival Christmas Birthday Decor Figurine
- Price
- £7.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Zuru Mini Brands Stranger Things Mystery Pack
- Price
- £11.28
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 8mo ago

Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis
- Price
- £8.26
- Rating
- 1.8/5
- Reviews
- 24
- Age
- 8mo ago

STRANGER THINGS Mike Wheeler (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory Red
- Price
- £12.22
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago

Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
136
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
23%
- Jazwares25%
- YuMe18%
- Stranger Things17%
- Mini Brands7%
- Weta Workshop6%
- Funko4%
Demand
Stranger Things Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 17.4× · 8 of 12 months tracked
Search terms
Top Stranger Things Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stranger things toys79K/yr
- stranger things figures110K/yr
- stranger things action figures27K/yr
- stranger things toy12K/yr
- stranger things figure19K/yr
- stranger things figures set5K/yr
- stranger things lego figures3K/yr
- stranger things collectibles7K/yr
- stranger things kinder4K/yr
Reviews and returns
What reviews say buyers love and hate about Stranger Things Figures
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stranger Things Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









