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Stranger Things Figures

soft demand (-70.0% this quarter) — Stranger Things Figures doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 13Growth 0Conversion 13Competition 68Returns 96Price range 83Avg price 84Brand share 53Review moat 84Quality gap 67
This niche Category average

Is Stranger Things Figures profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Figures is a £53K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 48/100.

Stranger Things Figures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.0% over the last 90 days and 1.1% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr3K
Search volume / yr-70.0%267K
Conversion rate1.1%
Avg price£18.69

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers19 · 136
Top-5 product click share44%
Open market27%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement49%
New entrants (1y)15· 5 succeeded
Avg rating4.3★
Avg reviews324

Top Stranger Things Figures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

136

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

23%

  • Jazwares25%
  • YuMe18%
  • Stranger Things17%
  • Mini Brands7%
  • Weta Workshop6%
  • Funko4%

Stranger Things Figures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR1.1%Products35Brands19Top 5 Brands73%OOS Rate25.5%Rating4.3★Reviews324Avg BSR#1,205
20K15KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Stranger Things Figures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things toys79K/yr
  • stranger things figures110K/yr
  • stranger things action figures27K/yr
  • stranger things toy12K/yr
  • stranger things figure19K/yr
  • stranger things figures set5K/yr
  • stranger things lego figures3K/yr
  • stranger things collectibles7K/yr
  • stranger things kinder4K/yr

What reviews say buyers love and hate about Stranger Things Figures

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Gifting Purpose19%

Gift for my godson he absolutely loves it

Collectibles18%

Pretty cool collectable

Quality-Overall15%

It's reasonable quality

Advertised Vs Actual Product9%

As described

Value For Money6%

worth it

What buyers complain about

75% of reviews
Value For Money23%

Not worth the price

Size-Overall16%

My son was so disappointed with the size

Quality-Overall14%

Its poor quality the way the charging area has been made

Advertised Vs Actual Product6%

Waste of money/false advertising

Brightness/Shine/Glow6%

The lamp is detailed and red light, not very bright,

Stranger Things Figures return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
16%
2Charging
14%
3Print Quality
9%
4Size-Overall
8%
5Gifting Purpose
8%

Common Stranger Things Figures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Figures 48/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 35 tracked products. 5 of 15 products launched in the last 360 days are still selling. Search demand moved -70.0% over the last 90 days.
Stranger Things Figures buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.