stranger things figures
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great323.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.69avg listing price — sweet spot $15–$100
Price range
Great£6.54–£64.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Bad£53K£53K/yr · 267K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stranger things figures is a £53K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stranger things figures market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,205
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 49%
- Out of stock
- 25.5%
- Avg brand age
- 22 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
136
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
23%
- Jazwares25%
- YuMe18%
- Stranger Things17%
- Mini Brands7%
- Weta Workshop6%
- Funko4%
Demand
Weekly Amazon search volume, last 32 weeks — -70.0% search growth over the last 90 days.Top stranger things figures search terms
- stranger things toys79K/yr
- stranger things figures110K/yr
- stranger things action figures27K/yr
- stranger things toy12K/yr
- stranger things figure19K/yr
- stranger things figures set5K/yr
- stranger things lego figures3K/yr
- stranger things collectibles7K/yr
- stranger things kinder4K/yr
Top stranger things figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
Jazwares£10.894.5★326 rev
Stranger Things Eleven (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
Stranger Things£9.754.3★25 rev
YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters
YuMe£12.684.4★134 rev
Stranger Things Dustin Henderson Upside Down Collector Figure - 6-Inch Highly Detailed Figure with Soft Good Clothing and Unique Accessories
Jazwares£17.094.7★430 rev
YuMe Stranger Things 2.5 Mini Figure Collectable | Upside Down Series 3 Surprise Blind Bag | Officially Licensed Netflix Merchandise | Toy Gift for Kids Adults & Fans | Collect All 8 Characters
YuMe£6.774.1★94 rev
Newest
by launch date
Anime Figures Kids Set 6 Pcs Mini Collectible Dolls Cartoon Toys Figure Premium Model Merch Gifts for Boys Girls Anime Enthusiasts for Desk Home Party Carnival Christmas Birthday Decor Figurine
Luchild£7.770 rev
Zuru Mini Brands Stranger Things Mystery Pack
Mini Brands£11.2834 rev
Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis
Mini Brands£8.2624 rev
STRANGER THINGS Mike Wheeler (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory Red
Stranger Things£12.229 rev
Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
Jazwares£10.89326 rev
Trending
90-day click momentumAnime Figures Kids Set 6 Pcs Mini Collectible Dolls Cartoon Toys Figure Premium Model Merch Gifts for Boys Girls Anime Enthusiasts for Desk Home Party Carnival Christmas Birthday Decor Figurine
Luchild£7.770.0★
Bandai Minix Stranger Things Will Model | Collectable Will Stranger Things Figure | Bandai Minix Stranger Things Merchandise Range | Stranger Things Figures Make Great Stranger Things Gifts
MINIX£9.044.6★
Top Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner
Top Trumps£8.214.4★
Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
Jazwares£10.894.5★
Funko Bitty Boxes: Stranger Things - Byers House with Will and Eleven - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£16.754.8★
What buyers say about stranger things figures
What buyers praise and complain about, mined from review topics.What buyers love
“Gift for my godson he absolutely loves it”
“Pretty cool collectable”
“It's reasonable quality”
“As described”
“worth it”
“a good size”
“Great little toy”
“Soft and cuddly”
“a quite heavy”
“Good amount of cards in the box”
What buyers complain about
“Not worth the price”
“My son was so disappointed with the size”
“Its poor quality the way the charging area has been made”
“Waste of money/false advertising”
“The lamp is detailed and red light, not very bright,”
“some cards almost look like theyve been printed from compressed images”
“Do it properly it ruins the fun”
“they break too easily”
“Doesn't work”
“Not easiest to get in to”
Top return reasons
Common questions
- Is stranger things figures profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 35 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -70.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the stranger things figures niche?
- 19 brands and 136 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in stranger things figures?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the stranger things figures niche?
- Listings span £6.54–£64.55; the average listing price is £18.69 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.