stranger things cap
Skip itSoft demand (-72.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great354.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Price range
Good£6.65–£25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£96K£96K/yr · 417K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-72.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stranger things cap is a £96K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stranger things cap market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £81K–£108K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,432
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 57%
- Out of stock
- 14.1%
- Avg brand age
- 32 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
17
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
23%
Top 20: 59%
Open market
2%
- Stranger Things78%
- Zavvi17%
- Yaokilyly1%
- Heroes Inc.1%
- Daily Apparel1%
- Snapit1%
- Open — no brand owns it (3 brands, 2%)
Demand
Weekly Amazon search volume, last 29 weeks — -72.0% search growth over the last 90 days.Top stranger things cap search terms
- stranger things tshirt80K/yr
- hellfire club t-shirt71K/yr
- stranger things t shirt34K/yr
- hellfire club t-shirt kids28K/yr
- hellfire club35K/yr
- stranger things clothes30K/yr
- hellfire11K/yr
- stranger things hellfire club shirt20K/yr
- stranger things shirt10K/yr
- stranger things top13K/yr
Top stranger things cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
Zavvi£9.614.1★11 rev
Stranger Things Hellfire Club Raglan Unisex T Shirt Black Medium
Stranger Things£14.444.2★167 rev
Stranger Things Hellfire Club Raglan Unisex T Shirt Black X-Large
Stranger Things£14.154.2★167 rev
Stranger Things Hawkins Creel House Poster Unisex T Shirt Black Small
Stranger Things£12.904.5★38 rev
Stranger Things Hellfire Club Kids T Shirt White 12-13
Stranger Things£14.414.3★12 rev
Newest
by launch date
Stranger Things Silhouette T-Shirt
Stranger Things£16.333 rev
Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
Stranger Things£11.171,278 rev
Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
Stranger Things£10.861,278 rev
Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
Stranger Things£10.601,278 rev
Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise Charcoal
Stranger Things£11.521,278 rev
Trending
90-day click momentum
Official Stranger Things Hellfire Club Vintage T-Shirt Mens Black - S
Zavvi£10.563.8★
Stranger Things Silhouette T-Shirt
Stranger Things£16.335.0★
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
Zavvi£9.614.1★
Stranger Things Neon Demogorgon Kids T Shirt Black 9-11
Stranger Things£14.084.6★
Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
Stranger Things£10.864.6★
What buyers say about stranger things cap
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality t shirt”
“Great fit”
“print is as good as new”
“Great value”
“As described”
“Great birthday present”
“Been through the wash many times now & has kept it's shape & colour”
“comfy”
“Lovely material”
“Nice design,”
What buyers complain about
“Little on small side”
“Cheap quality”
“Not worth price”
“I washed as instructions on t shirt, and it has colour run and now blue grey instead of white and black and can't contact anyone for replacement product or refund and looks awful”
“Doesnt survive the washing machine”
“Quite thin fleece”
“Stitching bad”
“very thin”
“Poor quality material”
“The picture isnt as neon like the photo on Amazon so abit disappointed”
Top return reasons
Common questions
- Is stranger things cap profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 74 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -72.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the stranger things cap niche?
- 9 brands and 17 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in stranger things cap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.3%.
- What does it cost to enter the stranger things cap niche?
- Listings span £6.65–£25.57; the average listing price is £13.47 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.