Stranger Things Cap
FailDemand is soft, at -72.0% this quarter, so Stranger Things Cap is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £96K/yr417K searches / yr
- 90-day growth
- -72.0%search demand this quarter
- Competition
- 23%top-5 click share · 9 brands · 17 sellers
Flapen Score
Stranger Things Cap against its category
The dotted line is the Fashion average. Past it, Stranger Things Cap is stronger. Inside it, weaker.
Market
The Stranger Things Cap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stranger Things Cap 417K times last year and spent an estimated £96K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 417K
- Growth, 90 days vs prior 90
- -72.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £96Ka year
- Top search term
- stranger things tshirt80K searches a year
02 · Price
A sale here is worth £13.47.
Listings sell for £13.47 on average, from £6.65 to £25.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.47 that is £0 to £1K a year per listing.
- Average price
- £13.47under the $15 to $100 sweet spot
- Price range
- £6.65–£25.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,432 within Boys. It carries 354 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 54%
- Out of stock, average day
- 14.1%
- Average rank
- #1,432in Boys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 354per listing
- Listings tracked
- 74
04 · Newcomers
Amazon counts 0 of last year's 38 launches as successful.
38 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Stranger Things Cap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

Stranger Things Hellfire Club Raglan Unisex T Shirt Black Medium
- Price
- £14.44
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 1y ago

Stranger Things Hellfire Club Raglan Unisex T Shirt Black X-Large
- Price
- £14.15
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 1y ago

Stranger Things Hawkins Creel House Poster Unisex T Shirt Black Small
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Stranger Things Hellfire Club Kids T Shirt White 12-13
- Price
- £14.41
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9mo ago
Trending
90-day click momentum
Official Stranger Things Hellfire Club Vintage T-Shirt Mens Black - S
- Price
- £10.56
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 2y ago

Stranger Things Silhouette T-Shirt
- Price
- £16.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

Stranger Things Neon Demogorgon Kids T Shirt Black 9-11
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 8mo ago

Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8mo ago
Newest
by launch date
Stranger Things Silhouette T-Shirt
- Price
- £16.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8mo ago

Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8mo ago

Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8mo ago

Stranger Things T-Shirt for Kids | Options for Boys and Girls | Hellfire Club Hawkins Heroes Demogorgon Hawkins Tigers The Upside Down Eleven | Netflix Merchandise Charcoal
- Price
- £11.52
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
17
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
23%
Top 20: 59%
Open market
2%
- Stranger Things78%
- Zavvi17%
- Yaokilyly1%
- Heroes Inc.1%
- Daily Apparel1%
- Snapit1%
- Open — no brand owns it (3 brands, 2%)
Demand
Stranger Things Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 6.7× · 7 of 12 months tracked
Search terms
Top Stranger Things Cap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stranger things tshirt80K/yr
- hellfire club t-shirt71K/yr
- stranger things t shirt34K/yr
- hellfire club t-shirt kids28K/yr
- hellfire club35K/yr
- stranger things clothes30K/yr
- hellfire11K/yr
- stranger things hellfire club shirt20K/yr
- stranger things shirt10K/yr
- stranger things top13K/yr
Reviews and returns
What reviews say buyers love and hate about Stranger Things Cap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Little on small side
Looks slightly big
Too small
Cheap quality
Low quality
This item was dreadful quality
Not worth price
over priced for what it is
A bit pricey for what it is
I washed as instructions on t shirt, and it has colour run and now blue grey instead of white and black and can't contact anyone for replacement product or refund and looks awful
All the colour runs after one wash
Grey t-shirt, not white as advertised
Doesnt survive the washing machine
Nice T-shirt until you wash with other white clothing
Love
Great quality t shirt
Good quality t-shirt
Good quality
Great fit
True to size
Fits lovely
print is as good as new
good printed design
print looks good
Great value
Value
Worth every penny
As described
Just like picture
Exactly as stated
Return
1.3% Return rate 88% Fixable by listing
Little on small side
Looks slightly big
Too small
I washed as instructions on t shirt, and it has colour run and now blue grey instead of white and black and can't contact anyone for replacement product or refund and looks awful
All the colour runs after one wash
Grey t-shirt, not white as advertised
Cheap quality
Low quality
This item was dreadful quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stranger Things Cap questions
Answered from the same tracked data.









