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Stranger Things Blanket

Fail

Demand is soft, at -74.0% this quarter, so Stranger Things Blanket is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£31K/yr67K searches / yr
90-day growth
-74.0%search demand this quarter
Competition
91%top-5 click share · 4 brands · 13 sellers

Flapen Score

Stranger Things Blanket against its category

The dotted line is the Fashion average. Past it, Stranger Things Blanket is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Blanket 67K times last year and spent an estimated £31K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-74.0%
Conversion, latest week
2.6%
Market size, estimated
£31Ka year
Top search term
stranger things blanket54K searches a year

02 · Price

A sale here is worth £17.46.

Listings sell for £17.46 on average, from £11.29 to £23.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.46 that is £0 to £2K a year per listing.

Average price
£17.46inside the $15 to $100 sweet spot
Price range
£11.29–£23.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #522 within Jumpers, Cardigans & Sweatshirts. It carries 71 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
29.9%
Average rank
#522in Jumpers, Cardigans & Sweatshirts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stranger Things Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Stranger Things72%
  • ZCHW17%
  • Character World6%
  • Ainvliya5%

Demand

Stranger Things Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 14.0× · 7 of 12 months tracked

Search terms

Top Stranger Things Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things blanket54K/yr
  • stranger things throw5K/yr
  • stranger things fleece blanket5K/yr
  • stranger things throw blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.12

Quite thin fleece

The throw blanket was thin

Machine Wash Suitability13%−0.14

Doesnt survive the washing machine

Size-Overall13%+2.54

Smaller than I thought

Material Quality6%−0.07

very poor quality material

Advertised Vs Actual Product6%−0.07

Not as advertised

Love

Quality-Overall33%+0.31

Quality product

On first impression I thought the oodie seemed not too bad quality

Great product

Size-Overall20%+2.54

Looks great, fits well and plenty of room without being tooo big

Nice size blanket

value for money true fit

Soft Feel15%

Super soft

soft to snuggle too

its super soft

Gifting Purpose9%+0.76

Nice gift for stranger things fans

Fantastic Christmas gift for stranger things fan

Warmth6%−0.05

will be good for warmer months

Return

0.7% Return rate 43% Fixable by listing

Size-Overall30%▁▄▁▄▁█

Smaller than I thought

Quality-Overall22%█▃▁▆▁▁

Cheap and nasty, would nit reconmend anyone purchases this

Print Quality11%██▁▁▁▁
Thin10%▁▂█▄▁▁
Value For Money8%█▁▁▁▁▁

FAQ

Common Stranger Things Blanket questions

Answered from the same tracked data.