stranger things blanket
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible71avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.46avg listing price — sweet spot $15–$100
Price range
Good£11.29–£23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 67K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-74.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stranger things blanket is a £31K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stranger things blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #522
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 29.9%
- Avg brand age
- 27 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Stranger Things72%
- ZCHW17%
- Character World6%
- Ainvliya5%
Demand
Weekly Amazon search volume, last 29 weeks — -74.0% search growth over the last 90 days.Top stranger things blanket search terms
- stranger things blanket54K/yr
- stranger things throw5K/yr
- stranger things fleece blanket5K/yr
- stranger things throw blanket4K/yr
Top stranger things blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stranger Things Blanket Hoodie for Adults and Teenagers - Cosy Oversized Fleece Hoodie One Size Sherpa Hood - Gifts for Her (Black/Red)
Stranger Things£23.894.5★261 rev
ZCHW Throw Blanket Luxury Cozy Fleece Blanket Warm Super Soft Comfort Lightweight Flannel Fleece Blanket 50 x 40 Stranger Letter Things White
ZCHW£12.734.1★95 rev
Character World Official Stranger Things Fleece Blanket | Super Soft Warm Throw Midnight Upside Down Design | Perfect For Home Bedroom Sleepovers & Camping | Size 100 x 150cm
Stranger Things£15.874.8★39 rev
Character World Stranger Things Official Fleece Blanket | Super Soft Warm Throw | Flames Design | Perfect for Home Bedroom Sleepovers & Camping 100 x 150cm | Navy
Character World£12.474.5★26 rev
Mystery Alphabet Wall Fleece Blanket Stranger Letter Thing Throw Blanket Super Soft Warm Throw Multipurpose Travel Blankets for Lounging Outdoor Activities Bed Sofa Office Knee Pad (100x150cm)
Ainvliya£11.294.4★16 rev
Newest
by launch dateMystery Alphabet Wall Fleece Blanket Stranger Letter Thing Throw Blanket Super Soft Warm Throw Multipurpose Travel Blankets for Lounging Outdoor Activities Bed Sofa Office Knee Pad (100x150cm)
Ainvliya£11.2916 rev
Character World Stranger Things Official Fleece Blanket | Super Soft Warm Throw | Flames Design | Perfect for Home Bedroom Sleepovers & Camping 100 x 150cm | Navy
Character World£12.4726 rev
Stranger Things MIND FLAYER Silky Touch Super Soft Throw Blanket 152 x 127 cm
Stranger Things£23.6719 rev
Stranger Things CREEL HOUSE SEASON FOUR Silky Touch Super Soft Throw Blanket 152 x 127 cm
Stranger Things£22.3141 rev
Character World Official Stranger Things Fleece Blanket | Super Soft Warm Throw Midnight Upside Down Design | Perfect For Home Bedroom Sleepovers & Camping | Size 100 x 150cm
Stranger Things£15.8739 rev
Trending
90-day click momentumMystery Alphabet Wall Fleece Blanket Stranger Letter Thing Throw Blanket Super Soft Warm Throw Multipurpose Travel Blankets for Lounging Outdoor Activities Bed Sofa Office Knee Pad (100x150cm)
Ainvliya£11.294.4★
Stranger Things Blanket Hoodie for Adults and Teenagers - Cosy Oversized Fleece Hoodie One Size Sherpa Hood - Gifts for Her (Black/Red)
Stranger Things£23.894.5★
Character World Stranger Things Official Fleece Blanket | Super Soft Warm Throw | Flames Design | Perfect for Home Bedroom Sleepovers & Camping 100 x 150cm | Navy
Character World£12.474.5★
Stranger Things MIND FLAYER Silky Touch Super Soft Throw Blanket 152 x 127 cm
Stranger Things£23.674.5★
Character World Official Stranger Things Fleece Blanket | Super Soft Warm Throw Midnight Upside Down Design | Perfect For Home Bedroom Sleepovers & Camping | Size 100 x 150cm
Stranger Things£15.874.8★
What buyers say about stranger things blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product”
“Looks great, fits well and plenty of room without being tooo big”
“Super soft”
“Nice gift for stranger things fans”
“will be good for warmer months”
What buyers complain about
“Quite thin fleece”
“Doesnt survive the washing machine”
“Smaller than I thought”
“very poor quality material”
“Not as advertised”
“Cheap and nasty, would nit reconmend anyone purchases this”
Top return reasons
Common questions
- Is stranger things blanket profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -74.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the stranger things blanket niche?
- 4 brands and 13 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stranger things blanket?
- Top complaints mined from reviews: Thickness, Machine Wash Suitability, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the stranger things blanket niche?
- Listings span £11.29–£23.89; the average listing price is £17.46 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.