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Stranger Things Blanket

soft demand (-74.0% this quarter) — Stranger Things Blanket doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 8Growth 0Conversion 33Competition 8Returns 97Price range 71Avg price 81Brand share 0Review moat 96Quality gap 53
This niche Category average

Is Stranger Things Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Blanket is a £31K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Stranger Things Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -74.0% over the last 90 days and 2.6% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr3K
Search volume / yr-74.0%67K
Conversion rate2.6%
Avg price£17.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 13
Top-5 product click share91%
Open market0%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement29%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews71

Top Stranger Things Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Stranger Things72%
  • ZCHW17%
  • Character World6%
  • Ainvliya5%

Stranger Things Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR2.6%Products7Brands4Top 5 Brands100%OOS Rate29.9%Rating4.4★Reviews71Avg BSR#522
3K2KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Stranger Things Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things blanket54K/yr
  • stranger things throw5K/yr
  • stranger things fleece blanket5K/yr
  • stranger things throw blanket4K/yr

What reviews say buyers love and hate about Stranger Things Blanket

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall33%

Quality product

Size-Overall20%

Looks great, fits well and plenty of room without being tooo big

Soft Feel15%

Super soft

Gifting Purpose9%

Nice gift for stranger things fans

Warmth6%

will be good for warmer months

What buyers complain about

63% of reviews
Thickness19%

Quite thin fleece

Machine Wash Suitability13%

Doesnt survive the washing machine

Size-Overall13%

Smaller than I thought

Material Quality6%

very poor quality material

Advertised Vs Actual Product6%

Not as advertised

Stranger Things Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Quality-Overall
22%
3Print Quality
11%
4Thin
10%
5Value For Money
8%

Common Stranger Things Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Blanket 33/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -74.0% over the last 90 days.
Stranger Things Blanket buyers on Amazon United Kingdom complain most about Thickness, Machine Wash Suitability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.