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Stranger Things Bedding

Fail

Demand is soft, at -72.2% this quarter, so Stranger Things Bedding is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£67K/yr89K searches / yr
90-day growth
-72.2%search demand this quarter
Competition
69%top-5 click share · 7 brands · 21 sellers

Flapen Score

Stranger Things Bedding against its category

The dotted line is the Fashion average. Past it, Stranger Things Bedding is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Bedding 89K times last year and spent an estimated £67K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-72.2%
Conversion, latest week
4.3%
Market size, estimated
£67Ka year
Top search term
stranger things bedding32K searches a year

02 · Price

A sale here is worth £17.48.

Listings sell for £17.48 on average, from £9.80 to £26.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £17.48 that is £2K to £4K a year per listing.

Average price
£17.48inside the $15 to $100 sweet spot
Price range
£9.80–£26.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #624 within Jumpers, Cardigans & Sweatshirts. It carries 201 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
53%
Out of stock, average day
38.5%
Average rank
#624in Jumpers, Cardigans & Sweatshirts
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stranger Things Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Stranger Things60%
  • Jay Franco13%
  • Character World11%
  • Jerry Fabrics6%
  • Zavvi5%
  • Get Trend4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Stranger Things Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 12.4× · 7 of 12 months tracked

Search terms

Top Stranger Things Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things bedding32K/yr
  • stranger things bedding single15K/yr
  • stranger things duvet10K/yr
  • stranger things bedding double9K/yr
  • stranger things duvet cover single bed7K/yr
  • stranger things single bedding5K/yr
  • stranger things double duvet set5K/yr
  • stranger things bed5K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%0.00

Cheap and nasty, would nit reconmend anyone purchases this

Not best quality

awful quality

Thickness11%−0.04

Quite thin fleece

The throw blanket was thin

Stain Resistance7%−0.06

Stained

Machine Wash Suitability7%−0.06

Doesnt survive the washing machine

Size-Overall7%+1.82

Smaller than I thought

Love

Quality-Overall29%0.00

Good quality

Great product

On first impression I thought the oodie seemed not too bad quality

Color11%+1.41

I happy with the design design colour

The pattern and colours are great

Size-Overall11%+1.82

Looks great, fits well and plenty of room without being tooo big

true to size

value for money true fit

Value For Money8%−0.01

Value for money

Good price

Material Quality8%−0.04

really like this bedding for anyone who buys this its worth the money very strong material fit my bed perfect

Good material

Return

0.5% Return rate 52% Fixable by listing

Size-Overall46%▂▅▄▅█▇

Smaller than I thought

Quality-Overall14%▆▂▁▃▂█

Cheap and nasty, would nit reconmend anyone purchases this

Not best quality

awful quality

Stitch/Finish/Polish5%▁█▁▇▁▁
Print Quality5%█▇▁▁▁▁
Stain Resistance5%▁▁█▅▁▁

Stained

FAQ

Common Stranger Things Bedding questions

Answered from the same tracked data.