Stout
Stout shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Stout profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stout is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 56/100.
Stout: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.5% over the last 90 days and 5.8% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Stout products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Guinness Draught Stout Beer | 4.1% vol | 15 x 440ml | Official Beer of the Premier League | Iconic Stout | Rich Smooth Head & Sweetness of Malt Balanced with Hops
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 1,790
- Age
- 12y ago
Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)
- Price
- £33.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Guinness Beer Gift Set 500 ml Pint Glass Chocolate & Fudge Hamper
- Price
- £18.09
- Rating
- 4.2/5
- Reviews
- 583
- Age
- 5y ago
Guinness Draught Nitrosurge | 4.1% vol | 10x558ml Beer Cans | Perfect Pub Pour at Home | Match Day Beer | Celebrate the Football This Summer | Device Sold Separately
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 2y ago
Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box
- Price
- £9.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentum
Guinness Extra-Large Wheeled Holdall 80cm Travel Duffel Bag with 3 Wheels & Telescopic Handle | Spacious Luggage for Travel Sports Camping & Road Trips | Official Guinness Design
- Price
- £32.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet Leather Card Holder & Keyring Bottle Opener Genuine Leather Premium Boxed Gift Set
- Price
- £9.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Guinness Official Drawstring Bag Black Water-Resistant Sports & Gym Sack with Zip Pocket | Lightweight Backpack for Football Travel & Everyday Use | Licensed Guinness Merchandise 47x41cm
- Price
- £7.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)
- Price
- £33.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Guinness Black/Deep Tan T- Shirt (X-Large)
- Price
- £17.65
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 7y ago
Newest
by launch dateGuinness Extra-Large Wheeled Holdall 80cm Travel Duffel Bag with 3 Wheels & Telescopic Handle | Spacious Luggage for Travel Sports Camping & Road Trips | Official Guinness Design
- Price
- £32.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box
- Price
- £9.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet Leather Card Holder & Keyring Bottle Opener Genuine Leather Premium Boxed Gift Set
- Price
- £9.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)
- Price
- £33.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Guinness Irish Stout & Snack Hamper With Official Guinness Glass Birthday Beer Gift Set - Draught Original & Murphys 440ml Stout Hampers - Gift for Men by QWERTY Beer Box
- Price
- £30.69
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
77
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
2%
- GUINNESS THE 175981%
- BEAMS INTERNATIONAL9%
- QWERTY Beer Box2%
- SERIOUS PIG2%
- All Things Personalised2%
- Murphy's1%
- Open — no brand owns it (2 brands, 2%)
Stout demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 6.7×
Top Stout search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- guinness594K/yr
- guinness gifts for men352K/yr
- guiness158K/yr
- guinness gifts104K/yr
- stout54K/yr
- guinness gift36K/yr
- guinness draught cans18K/yr
- guinness gift set40K/yr
- guinness merchandise26K/yr
- stout beer20K/yr
What reviews say buyers love and hate about Stout
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality bag”
“Christmas gift”
“Really tasty coffee”
“good value”
“Alcohol free”
What buyers complain about
77% of reviews“expensive”
“It doesnt work”
“the beer didn't taste great”
“Leaks”
“Really poor”
Stout return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stout questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
