Stout

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

5.8%

Market size, estimated

£1.2Ma year

Peak month

December6.7× the quietest month

Top search term

guinness594K searches a year

Listings sell for £14.19 on average, from £4.70 to £33.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £14.19 that is £21K to £28K a year per listing.

Average price

£14.19under the $15 to $100 sweet spot

Price range

£4.70–£33.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£21K–£28K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #172 within Luggage & Travel Gear. It carries 628 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

88%

Out of stock, average day

7.4%

Average rank

#172in Luggage & Travel Gear

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

628per listing

Listings tracked

34

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months