Is stout profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 34 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the stout niche?

8 brands and 77 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in stout?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.3%.

When does demand for stout peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 6.7× the quietest.

What does it cost to enter the stout niche?

Listings span £4.70–£33.30; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

stout

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Great£1.2M

£1.2M/yr · 1.5M searches

Review moat

Good628.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£14.19

avg listing price — sweet spot $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.70–£33.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, stout is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

stout market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 5.8%
Avg BSR: #172
Page quality: 0%
Prime: 88%
Sponsored: 68%
Out of stock: 7.4%
Avg brand age: 51 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

GUINNESS THE 175981%
BEAMS INTERNATIONAL9%
QWERTY Beer Box2%
SERIOUS PIG2%
All Things Personalised2%
Murphy's1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 6.7×

Open Trend

Top stout search terms

guinness594K/yr -2.9%5.7% conv.
guinness gifts for men352K/yr +0.8%3.3% conv.
guiness158K/yr +7.2%9.5% conv.
guinness gifts104K/yr +31.5%1.5% conv.
stout54K/yr -20.8%2.0% conv.
guinness gift36K/yr +23.0%2.1% conv.
guinness draught cans18K/yr +0.2%9.2% conv.
guinness gift set40K/yr +13.6%3.9% conv.
guinness merchandise26K/yr -26.9%0.7% conv.
stout beer20K/yr -23.5%1.9% conv.

All search terms

Top stout products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GUINNESS THE 1759£13.844.7★1,790 rev

Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)

GUINNESS THE 1759£33.305.0★2 rev

Guinness Beer Gift Set 500 ml Pint Glass Chocolate & Fudge Hamper

BEAMS INTERNATIONAL£18.094.2★583 rev

GUINNESS THE 1759£13.474.4★404 rev

Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box

GUINNESS THE 1759£9.210.0★0 rev

Newest

by launch date

Guinness Extra-Large Wheeled Holdall 80cm Travel Duffel Bag with 3 Wheels & Telescopic Handle | Spacious Luggage for Travel Sports Camping & Road Trips | Official Guinness Design

GUINNESS THE 1759£32.830 rev

2mo ago

Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box

GUINNESS THE 1759£9.210 rev

4mo ago

Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet Leather Card Holder & Keyring Bottle Opener Genuine Leather Premium Boxed Gift Set

GUINNESS THE 1759£9.580 rev

4mo ago

Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)

GUINNESS THE 1759£33.302 rev

6mo ago

Guinness Irish Stout & Snack Hamper With Official Guinness Glass Birthday Beer Gift Set - Draught Original & Murphys 440ml Stout Hampers - Gift for Men by QWERTY Beer Box

QWERTY Beer Box£30.6917 rev

7mo ago

What buyers say about stout

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality bag”

Gifting Purpose19%

“Christmas gift”

Taste-Overall13%

“Really tasty coffee”

Value For Money8%

“good value”

Alcohol Flavor6%

“Alcohol free”

Advertised Vs Actual Product5%

“As described”

Design-Overall4%

“Its for sure a nice looking device”

Flavor3%

“very nice flavour”

Engraving/Paint/Sublimation3%

“Lovely engraving”

Ease Of Use3%

“Easy to use”

What buyers complain about

Value For Money27%

“expensive”

Functionality-Overall8%

“It doesnt work”

Taste-Overall7%

“the beer didn't taste great”

Leak-Proof7%

“Leaks”

Quality-Overall7%

“Really poor”

Durability7%

“Broke after 2 months”

Storage Temperature5%

“Must have been stored wrong”

Advertised Vs Actual Product4%

“Another marketing gimmick”

Engraving/Paint/Sublimation3%

“Engraving positioning is terrible”

Scratch Resistance3%

“scratched like have been used before defo dont look brand new”

Top return reasons

Gifting Purpose35%

Size-Overall26%

Product Condition6%

Weight Heavy6%

Advertised Vs Actual Product6%

Hard Feel5%

Cleaning Modes3%

Value For Money3%

Leak-Proof3%

Quality-Overall2%

Common questions

Is stout profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 34 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the stout niche?: 8 brands and 77 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in stout?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.3%.
When does demand for stout peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 6.7× the quietest.
What does it cost to enter the stout niche?: Listings span £4.70–£33.30; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.