Stockings

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

3.5%

Market size, estimated

£226Ka year

Peak month

October2.6× the quietest month

Top search term

stockings349K searches a year

Listings sell for £6.17 on average, from £2.02 to £11.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £6.17 that is £8K to £9K a year per listing.

Average price

£6.17under the $15 to $100 sweet spot

Price range

£2.02–£11.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£8K–£9K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #28 within Socks & Tights. It carries 981 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

0.5%

Average rank

#28in Socks & Tights

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

981per listing

Listings tracked

26

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months