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Stockings

prices mostly outside the sweet spot ($2.02–$11.78) — Stockings doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 43Growth 13Conversion 44Competition 63Returns 91Price range 0Avg price 17Brand share 45Review moat 63Quality gap 81
This niche Category average

Is Stockings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stockings is a £226K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Stockings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 3.5% of searches end in a purchase.

£226K

revenue / yr

Units sold / yr40K
Search volume / yr-23.1%1.0M
Conversion rate3.5%
Avg price£6.17

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 17
Top-5 product click share47%
Open market22%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)4· 0 succeeded
Avg rating4.2★
Avg reviews981

Top Stockings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

18%

  • LUSLOVE33%
  • RSLOVE25%
  • DancMolly10%
  • E-Laurels7%
  • Ann Summers5%
  • EVELIFE4%
  • Open — no brand owns it (8 brands, 18%)

Stockings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR3.5%Products26Brands14Top 5 Brands78%OOS Rate0.5%Rating4.2★Reviews981Avg BSR#28
50K30KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Stockings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stockings349K/yr
  • stockings for women229K/yr
  • hold up stockings for women87K/yr
  • black stockings74K/yr
  • hold ups44K/yr
  • plus size stockings22K/yr
  • hold up stockings21K/yr
  • thigh high stockings26K/yr
  • seamed stockings22K/yr
  • hold ups for women21K/yr

What reviews say buyers love and hate about Stockings

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall28%

Good Quality Stockings - I Like Them

Size-Overall23%

Fit well

Comfort-Overall9%

SO COMFORTABLE

Soft Feel7%

Super soft and very comfortable

Advertised Vs Actual Product6%

Gets the job done

What buyers complain about

77% of reviews
Size-Overall30%

Don't fit

Quality-Overall21%

Cheap n nasty

Durability8%

These are the worst hold ups I have ever had

Thigh Fit6%

This does not come up to my thigh

Stitch/Finish/Polish3%

Poor stitching

Stockings return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Quality-Overall
10%
3Thigh Fit
9%
4Gap/Hole
6%
5Length
6%

Common Stockings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stockings 48/100 on Amazon United Kingdom — Skip it. The niche generates £226K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.
Search demand for Stockings on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.