Is stockings profitable to sell on Amazon United Kingdom?

The niche generates £226K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (48/100).

How competitive is the stockings niche?

14 brands and 17 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in stockings?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for stockings peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the stockings niche?

Listings span £2.02–£11.78; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.

stockings

Skip it

Prices mostly outside the sweet spot ($2.02–$11.78) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good980.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay£226K

£226K/yr · 1.0M searches

Avg price

Bad£6.17

avg listing price — sweet spot $15–$100

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.02–£11.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, stockings is a £226K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

stockings market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £185K–£247K; units × avg price
Conversion rate: 3.5%
Avg BSR: #28
Page quality: 0%
Prime: 96%
Sponsored: 85%
Out of stock: 0.5%
Avg brand age: 41 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

18%

LUSLOVE33%
RSLOVE25%
DancMolly10%
E-Laurels7%
Ann Summers5%
EVELIFE4%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top stockings search terms

stockings349K/yr -17.0%1.9% conv.
stockings for women229K/yr -17.0%2.0% conv.
hold up stockings for women87K/yr -26.4%2.0% conv.
black stockings74K/yr -31.8%3.6% conv.
hold ups44K/yr -40.6%1.3% conv.
plus size stockings22K/yr -20.4%0.1% conv.
hold up stockings21K/yr -31.4%1.2% conv.
thigh high stockings26K/yr -32.2%1.2% conv.
seamed stockings22K/yr -22.9%0.2% conv.
hold ups for women21K/yr -29.2%1.6% conv.

All search terms

Top stockings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUSLOVE Hold Up Stockings for Women Sexy Lace Top Thigh High with Anti-Skid Silicone Silk Black One Size

LUSLOVE£6.544.4★243 rev

RSLOVE Sexy Hold-up Stockings for Women - Silk Stockings Thigh High Stockings Black

RSLOVE£5.723.9★104 rev

E-Laurels Womens High Waist Patterned Fishnet Tights Suspenders Pantyhose Thigh High Stockings Black Black Fishnet Tights L_hole One Size

E-Laurels£3.294.4★4,174 rev

DancMolly Silky Thigh High Stockings with 6+ Colors Sheer Silicone Lace Top Pantyhose for Women 1 Pair (Black S-M)

DancMolly£6.364.2★4,098 rev

RSLOVE Womens Hold Up Stockings - Lace Thigh High 30 Denier Sexy Stocking with Anti-Skid Silicone Black One Size

RSLOVE£6.284.0★64 rev

Newest

by launch date

RSLOVE Women Hold Up Stockings - Sexy Thigh High Stay Up Suspender Stockings Silky Silicone Black One Size

RSLOVE£6.1830 rev

4mo ago

RSLOVE Womens Hold Up Stockings - Lace Thigh High 30 Denier Sexy Stocking with Anti-Skid Silicone Black One Size

RSLOVE£6.2864 rev

6mo ago

TreeTribe 1pcs Silky Thigh High Stockings Women Hold Up Stockings Lace Thigh Bands Anti-skid Silicone Silk Stocking High Stocking Anti-Skid Long Sock fit Fashioned Womens Cheerleader/Crossdressers

TreeTribe£3.3129 rev

8mo ago

Womens Sexy Lingerie Sets Lace Garter Belt for Thigh High Stockings Sock Suspender Women (White One Size)

Generic£2.020 rev

10mo ago

VOGEL VERE Sheer Seamed Stockings for Suspenders Cuban Heel Stockings with Reinforced Toes Vintage-Inspired-Suspender Tights for Women

VOGEL VERE£11.78237 rev

1y ago

What buyers say about stockings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good Quality Stockings - I Like Them”

Size-Overall23%

“Fit well”

Comfort-Overall9%

“SO COMFORTABLE”

Soft Feel7%

“Super soft and very comfortable”

Advertised Vs Actual Product6%

“Gets the job done”

Value For Money4%

“Cheap enough”

Durability3%

“they do not break easily”

Strength2%

“Great staying power”

Stretchability/Expandability/Elasticity2%

“with good stretch”

Shape/Style2%

“They make my legs look great”

What buyers complain about

Size-Overall30%

“Don't fit”

Quality-Overall21%

“Cheap n nasty”

Durability8%

“These are the worst hold ups I have ever had”

Thigh Fit6%

“This does not come up to my thigh”

Stitch/Finish/Polish3%

“Poor stitching”

Value For Money3%

“Although the price is cheaper compare to usual price”

Adhesion/Stickiness2%

“did not stick to my legs”

Thin2%

“quite thin and rips easily”

Natural Resource Wastage2%

“Total waste of money”

Material Quality1%

“Poorly made, poor quality material”

Top return reasons

Size-Overall38%

Quality-Overall10%

Thigh Fit9%

Gap/Hole6%

Length6%

Adhesion/Stickiness5%

Color4%

Durability4%

Advertised Vs Actual Product3%

Material Quality2%

Common questions

Is stockings profitable to sell on Amazon United Kingdom?: The niche generates £226K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (48/100).
How competitive is the stockings niche?: 14 brands and 17 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in stockings?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
When does demand for stockings peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the stockings niche?: Listings span £2.02–£11.78; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.