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Stitch Pencil Case

Fail

Prices span $3.16–$15.47, mostly outside the sweet spot, so Stitch Pencil Case is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£24K/yr72K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
37%top-5 click share · 14 brands · 43 sellers

Flapen Score

Stitch Pencil Case against its category

The dotted line is the Fashion average. Past it, Stitch Pencil Case is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Pencil Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Pencil Case 72K times last year and spent an estimated £24K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
3.5%
Market size, estimated
£24Ka year
Peak month
August6.2× the quietest month
Top search term
stitch pencil case42K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £3.16 to £15.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.36 that is £0 to £936 a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£3.16–£15.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£936
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #766 within Luggage & Travel Gear. It carries 378 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
92%
Out of stock, average day
9.4%
Average rank
#766in Luggage & Travel Gear
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Stitch Pencil Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£707£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

43

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

13%

  • Disney41%
  • TDL18%
  • HOX15%
  • Grupo Erik6%
  • Get Trend5%
  • Skinnydip4%
  • Open — no brand owns it (8 brands, 13%)

Demand

Stitch Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Stitch Pencil Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch pencil case42K/yr
  • stitch pencil case for girls11K/yr
  • stitch make up bag4K/yr
  • pencil case stitch3K/yr
  • stitch wash bag2K/yr
  • lilo and stitch pencil case4K/yr
  • stitch toiletry bag2K/yr
  • stitch makeup bag2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Pencil Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.08

the case is quite small

a lot smaller than expected

small capacity

Quality-Overall24%+1.27

Cheap & cheerful

Faulty, shoddily made and non returnable

Poor quality

Stitch/Finish/Polish7%−0.06

Bad stitching

Durability7%−0.05

Stitching for the over shoulder strap broke after 2 days of having this

Zipper Quality7%−0.05

Poor quality the zip broke when opened

Love

Quality-Overall38%+1.27

its well made

What really impressed me is the quality of this pencil case

Excellent product

Advertised Vs Actual Product10%+0.95

Exactly as expected

It looks like on the pictures

As Expected

Value For Money9%

value for money

Good value set

Good price

Design-Overall5%+0.51

Nice design and comes as described

The design captures Stitchs playful spirit perfectly

lovely dizayn

Stitch/Finish/Polish5%−0.06

Perfect for any stitch fans

Bought for my 9 year old as she loves stitch

Return

0.7% Return rate 77% Fixable by listing

Size-Overall68%▁▃▆▇██

the case is quite small

a lot smaller than expected

small capacity

Advertised Vs Actual Product9%█▁▁▁▁▁
Quality-Overall5%▁▁█▁▁▁

Cheap & cheerful

Faulty, shoddily made and non returnable

Poor quality

Gifting Purpose5%▁█▁▁▁▁
Flexibility5%█▁▁▁▁▁

FAQ

Common Stitch Pencil Case questions

Answered from the same tracked data.