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Stitch Earrings

Fail

The top 5 brands take 100% of clicks, so Stitch Earrings is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£18K/yr61K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
67%top-5 click share · 5 brands · 26 sellers

Flapen Score

Stitch Earrings against its category

The dotted line is the Fashion average. Past it, Stitch Earrings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Earrings 61K times last year and spent an estimated £18K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
3.2%
Market size, estimated
£18Ka year
Peak month
December4.4× the quietest month
Top search term
stitch earrings19K searches a year

02 · Price

A sale here is worth £9.49.

Listings sell for £9.49 on average, from £4.89 to £15.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.49 that is £0 to £949 a year per listing.

Average price
£9.49under the $15 to $100 sweet spot
Price range
£4.89–£15.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£949
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,496 within Girls. It carries 178 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#1,496in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stitch Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Disney88%
  • RANKEEF4%
  • CERDÁ LIFE'S LITTLE MOMENTS3%
  • Peers Hardy3%
  • Totum2%
  • Open — no brand owns it (0%)

Demand

Stitch Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Stitch Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch earrings19K/yr
  • stitch necklace10K/yr
  • stitch jewellery12K/yr
  • stitch earrings for girls7K/yr
  • stitch necklace for girls5K/yr
  • stitch jewellery for girls3K/yr
  • disney lilo and stitch earrings2K/yr
  • stitch earings1K/yr
  • lilo and stitch earrings2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.24

The hoops are that small its almost impossible to do them up

on the small side tho

Beads very very small

Quality-Overall15%+0.66

Looks way cheaper than what it was

Cheap looking

Fashion over quality

Durability15%−0.13

The post broke off within a couple of weeks

These earrings broke within 2 days daughter not impressed

Metal Authenticity5%−0.04

Didn't look silver either

Strength5%−0.04

Flimsy

Love

Gifting Purpose32%+2.33

Perfect present

Good gift for a child

Birthday present

Quality-Overall30%+0.66

they looked well made

The quality of the bracelets

Excellent quality

Value For Money19%+1.38

Good value

Well worth the money

value for money

Advertised Vs Actual Product4%−0.02

Lovely product, comes with everything as advertised

True To Description

Size-Overall3%−0.24

Amazing my daughter loves them just a perfect size

Return

0.7% Return rate 28% Fixable by listing

Size-Overall20%█▁▁▁▅▇

The hoops are that small its almost impossible to do them up

on the small side tho

Beads very very small

Quality-Overall15%▁▁█▃▃▁

Looks way cheaper than what it was

Cheap looking

Fashion over quality

Defective Material/Parts15%▁▁▁██▇
Gifting Purpose13%▁█▁▁▁▄
Fastener Quality10%▁█▁▁▅▁

FAQ

Common Stitch Earrings questions

Answered from the same tracked data.