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Stitch Bracelet

Fail

The top 5 brands take 99% of clicks, so Stitch Bracelet is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£43K/yr67K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
24%top-5 click share · 7 brands · 43 sellers

Flapen Score

Stitch Bracelet against its category

The dotted line is the Fashion average. Past it, Stitch Bracelet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Bracelet 67K times last year and spent an estimated £43K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
5.0%
Market size, estimated
£43Ka year
Peak month
December7.9× the quietest month
Top search term
stitch slippers31K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £5.29 to £21.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.60 that is £0 to £1K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£5.29–£21.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #401 within Girls. It carries 459 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
68%
Out of stock, average day
6.4%
Average rank
#401in Girls
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
76

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Stitch Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£851£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

24%

Top 20: 60%

Open market

0%

  • Disney94%
  • Totum2%
  • Disney Frozen2%
  • OCHENTA1%
  • TM ESSENTIALS1%
  • Lilo and Stitch0%
  • Open — no brand owns it (1 brand, 0%)

Demand

Stitch Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Stitch Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch slippers31K/yr
  • stitch bracelet12K/yr
  • stitch slippers women8K/yr
  • stitch charm bracelet3K/yr
  • lilo and stitch slippers4K/yr
  • lilo and stitch bracelet2K/yr
  • stitch slippers kids3K/yr
  • kids stitch slippers2K/yr
  • lilo and stitch slippers girls2K/yr
  • stitch bracelet for girls1K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.16

Beads very very small

They come up a little tight though

Too small

Value For Money25%−0.07

Not a lot for the money not made very well a bit tacky really

A little over priced too for what it is

Waste of money

Quality-Overall8%+0.74

Not great quality for a wild child

Durability8%−0.03

tear after month

Love

Quality-Overall23%+0.74

The quality of the bracelets

Cute slippers and great quality

Good quality

Gifting Purpose17%+1.45

Cute gift

Great little gift

Birthday present

Value For Money13%−0.07

Worth every penny

Great value for money

Value for money

Comfort-Overall13%+1.15

Very comfortable

Kept my feel very cosy too

So comfortable and these socks look so cute

Size-Overall10%−0.16

fit just right

Fits beautiful on the feet with comfortable softednes

true to size

Return

1.4% Return rate 69% Fixable by listing

Size-Overall49%▆▇█▅█▆

Beads very very small

They come up a little tight though

Too small

Feet Fit11%▄▆█▆▄▆
Quality-Overall10%█▇▃▅▄▁

Not great quality for a wild child

Gifting Purpose4%▅▆▁▁▁█
Advertised Vs Actual Product4%▃▁██▁▁

FAQ

Common Stitch Bracelet questions

Answered from the same tracked data.