stickman toys
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,029.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.07avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 46K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£9.05–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stickman toys is a £56K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stickman toys market data
- Units sold / yr
- 3K–4K
- avg 1,500–2,000/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- STICK MAN54%
- AURORA46%
Demand
Weekly Amazon search volume, last 20 weeks — -44.2% search growth over the last 90 days.Top stickman toys search terms
- stickman toys16K/yr
- stick man soft toy14K/yr
- stick man toy8K/yr
- stickman toy7K/yr
Top stickman toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aurora Gruffalo Official Merchandise 60573 The Stick Man Soft Toy Brown 15 cm
AURORA£9.054.7★3,992 rev
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 4-5 Years
STICK MAN£14.434.8★42 rev
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 2-3 Years
STICK MAN£14.464.8★42 rev
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 18-24 Months
STICK MAN£14.364.8★42 rev
Newest
by launch dateSTICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 4-5 Years
STICK MAN£14.4342 rev
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 2-3 Years
STICK MAN£14.4642 rev
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 18-24 Months
STICK MAN£14.3642 rev
Aurora Gruffalo Official Merchandise 60573 The Stick Man Soft Toy Brown 15 cm
AURORA£9.053,992 rev
Trending
90-day click momentumSTICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 2-3 Years
STICK MAN£14.464.8★
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 4-5 Years
STICK MAN£14.434.8★
STICK MAN Boys Pyjamas | Long Sleeve Kids Pyjamas | Boys Pyjama Sets For Winter | Green 18-24 Months
STICK MAN£14.364.8★
Aurora Gruffalo Official Merchandise 60573 The Stick Man Soft Toy Brown 15 cm
AURORA£9.054.7★
What buyers say about stickman toys
What buyers praise and complain about, mined from review topics.What buyers love
“Great Toy”
“its a great size for a 2 year old”
“Soft enough for bedtime”
“is good value for money”
“washed very good with transfer still intact”
“Nice quality character pjs”
“sturdy enough for daytime play”
“Great gift for little Stick Man fans”
What buyers complain about
“Arms ripped off on first day”
“Bad quality”
“It's bigger than I expected for the price”
Top return reasons
Common questions
- Is stickman toys profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 4 tracked products. 90-day search growth is -44.2%. Flapen's verdict: Skip it (28/100).
- How competitive is the stickman toys niche?
- 2 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stickman toys?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.8%.
- What does it cost to enter the stickman toys niche?
- Listings span £9.05–£14.46; the average listing price is £13.07 (sweet spot $15–$100). The average incumbent carries 1,030 reviews — the moat a new listing must climb.