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Stickman Toys

Fail

The top 5 products take 100% of clicks, so Stickman Toys is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£56K/yr46K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 32 sellers

Flapen Score

Stickman Toys against its category

The dotted line is the Fashion average. Past it, Stickman Toys is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickman Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stickman Toys 46K times last year and spent an estimated £56K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
9.4%
Market size, estimated
£56Ka year
Top search term
stickman toys16K searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £9.05 to £14.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,500 to 2,000 of them. At £13.07 that is £20K to £26K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£9.05–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£26K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #483 within Boys. It carries 1,030 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#483in Boys
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,030per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stickman Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • STICK MAN54%
  • AURORA46%

Demand

Stickman Toys search demand

Weekly searches over the year. Pick a range.

900700Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Stickman Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stickman toys16K/yr
  • stick man soft toy14K/yr
  • stick man toy8K/yr
  • stickman toy7K/yr

Reviews and returns

What reviews say buyers love and hate about Stickman Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.10

Arms ripped off on first day

Quality-Overall25%−0.10

Bad quality

Size-Overall8%+0.80

It's bigger than I expected for the price

Love

Fun/Entertainment Experience40%+2.47

Great Toy

sturdy enough for daytime play

Very beautiful and great simple toy

Size-Overall13%+0.80

its a great size for a 2 year old

True to size

They are true to size

Soft Feel13%

Soft enough for bedtime

Fab soft toy

Value For Money10%+0.45

is good value for money

the price itself is a bargain compared to what they charge for them at The Gruffalo Clubhouse in Blackpool

Machine Wash Suitability7%+0.29

washed very good with transfer still intact

Return

0.8% Return rate 53% Fixable by listing

Size-Overall37%▆▅▇█▁█

It's bigger than I expected for the price

Stitch/Finish/Polish18%▆▆▁▁▁█
Gifting Purpose16%▁▅█▁▁▁
Advertised Vs Actual Product16%▁▁▁▅█▁
Durability5%█▆▁▁▁▁

Arms ripped off on first day

FAQ

Common Stickman Toys questions

Answered from the same tracked data.